Partnerships: Foursquare v Starbucks, Courvoisier v Daily Show

Foursquare Lands New Partnership With Starbucks
Starbucks is partnering with location-based social network Foursquare to offer discounts to its most loyal customers, Mashable reports. The “mayor” of each Starbucks location — the person who has checked-in there on Foursquare the most — is entitled to $1 off of any Frappuccino. It’s a one-time offer, lasting only for the next month, but Foursquare says it is confident that it will continue working with Starbucks on more offers in the future.

Courvoisier, the UK’s number one selling cognac, is to become the first sponsor of More4’s The Daily Show. The deal, brokered by ZenithOptimedia, forms part of a £15m investment in Courvoisier in the UK this year by its owner Maxxium. It will comprise a series of idents screened from 2 June for a whole year, aimed at promoting Courvoisier as a mixable and versatile drink for cocktails and punch. The move follows its 3D advertising campaign on Channel 4 in November.
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3DTV: Courvoisier, The Queen

Courvoisier is to become the first brand to run 3D TV advertising in the UK. The spot, which will air during Channel 4‘s ‘3D Week’ next month, will be shown during several shows, including The Queen In 3D and The Greatest Ever 3D Moments. Channel 4’s ‘3D Week’ is sponsored by Sainsbury’s, which will distribute 3D specs in its stores but will not run any 3D TV ads.
Channel 4 is hosting a week of 3D programming and advertising starting with ‘The Paul O’Grady Show‘ followed by ‘The Queen in 3D’ at 9pm. O’Grady’s show will appear in three dimensions at points during the programme, while the Queen documentary features a 3D colour newsreel of Elizabeth II, created over 50 years ago during her Coronation year and shot by cameramen Bob Angell and Arthur Wooster.

Possibly related:

3D Queen footage to be screened (news.bbc.co.uk)
UK Channel 4 set to throw some 3D programming our way (engadget.com)
Does 3D TV leave you feeling a bit flat? (guardian.co.uk)

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