German Execs Win Rights to Best Beer Name Ever
An Upper Austrian village called Fucking, is the inspiration for a new beer called Fucking Hell. Yes, the common English term for surprise and/or frustration is now a brand name thanks to a German firm which has been granted permission by the European Union’s Trade Marks and Designs Registration Office to brew beer and produce clothing under the name.
Sly Bailey. Trinity Mirror chief’s pay rises to £1.7m
Sly Bailey (nee Grice), the chief executive of Trinity Mirror, pocketed an overall pay packet of £1.68m in 2009 despite the company reporting a 41% slump in pre-tax profits during the year. Bailey, the highest paid director at Trinity Mirror, netted a basic salary of £736,000 and a cash bonus of £671,000 in the year. Her overall remuneration, including a £248,000 pension contribution, rose to £1.68m, compared to £1.53m the previous year.
Agency bosses too old and change resistant, claims Sorrell
WPP chief executive Sir Martin Sorrell (aged 64) claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change. Delivering the opening keynote session at ad:tech New York, Sorrell criticised brands for investing an average of just 13 per cent of their marketing budget online despite the rapid increase in digital media consumption.
Why Digital Agencies Aren’t Ready to Lead
Ana Andjelic opines: “Any conversation about digital marketing these days includes at least one mention that traditional agencies just “don’t get it.” While this may be correct, it’s equally true that digital agencies are not ready to take the lead. Look at the typical digital agency. It excels in exploring new horizons. It supports a flat and loose organizational structure in which a developer has access to the CEO. And it makes sure everyone’s opinion is heard. It’s one big crazy family. Digital agencies are having fun experimenting with ideas, technologies and strategies to find new alternatives superior to obsolete ways of doing marketing. That’s what they do best. The problem is, this is the only thing they are doing. When they are asked to actually follow through on their ideas, they often come up short. It is because they don’t know the business of marketing (or want to know it, for that matter), and they rarely have the organizational structure or past practices to guide them.”
“Sir Martin Sorrell: Rupert Murdoch’s pay wall plan is right (telegraph.co.uk)
Profits halved at advertising firm WPP (guardian.co.uk)
Does Sir Martin have another motive for peddling his alphabet soup? (telegraph.co.uk)
WPP profits down by nearly 50% (guardian.co.uk)
AdAge: Razorfish Names Bob Lord CEO
Razorfish has named Bob Lord its new CEO, with Clark Kokich moving to chairman. The Microsoft-owned digital shop elevated Lord (pictured) to global chief executive from president of Razorfish’s East region. He served in that role for four years and has held other posts at the agency, including leading its Latin America business.