Unnatural Habitats, CMOs, In Store, Saatchi’s v Advertising, Hackers v Iran

As if average 28-month tenures weren’t enough of a disincentive for marketers to seek the chief marketing officer hot-seat, a recent assessment of SEC filings of Fortune 1,000 companies suggests that the post remains low on the priority list at many organizations, and CMOs’ authority remains limited.
cmo-power
While the recession has two-thirds of consumers making shopping lists before they go to the store, Miller Zell found shoppers are making brand decisions 60 percent of the time after entering the store. More shoppers (70 percent) say they are engaged by end-of-aisle signage than by merchandising displays (62 percent), department signage (58 percent), shelf strips (55 percent) or shelf blades (50 percent).
instore display
“In the next three to five years the core of our offering will be advertising, but advertising in forms that are rebalanced toward digital, experiential and shopper marketing,” he concluded. “I don’t want clients to come to me six months before they launch something; I want them to come to me three years before they need something.
future advertising saatchi china
Anonymous, an amorphous band of hackers best known for rallying against the Church of Scientology, has jumped into Iranian election dispute. Working with The Pirate Bay–a massively trafficked site which helps point would-be music downloaders to what they’re looking for–Anonymous Iran has created a new site, offering how-tos on surfing online while remaining untrackable, skirting Iranian firewalls, finding other Twitter-based activists and (of course, given that this is Anonymous) attacking government Web sites.
iran internet
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Marketing: Brand Value, The Broken Model

The majority of senior marketers (55%) “lack a quantitative understanding of their organizations’ brand value and may be missing out on opportunities to leverage their brand to drive business growth”, according to a survey from the Association of National Advertisers (ANA) and Interbrand. The survey polled 118 chief marketing officers and senior marketing execs at ANA member companies and found that 64% say brands do not influence decisions made at their organizations. Though marketers reported a range of reasons why brands don’t factor into the decision-making process, misalignment of incentives and budgets, lack of metrics and overall lack of branding knowledge are top reasons.
Russell Davies is a clever chap. This is not news. Whenever I read his blog i find something interesting and often also he has managed to encapsulate some thoughts I have been having (somewhat better than I could, the b’d!). This is a great post about how the current marketing/ design model (the paradigm at least) is flawed and why silos don’t work. As usual, great inspiration, and music to my jaded ears …
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