Branded Entertainment: Donaton’s Ensemble

Interpublic Group of Cos.’ Mediabrands named former Entertainment Weekly Publisher Scott Donaton to lead a new branded-entertainment unit dubbed Ensemble. As president-CEO of Ensemble, he’ll have a shared reporting structure to stakeholders in the unit, which includes Universal McCann, Initiative and strategic-advisory firm Media Link. In his new role, Mr. Donaton will give clients of Initiative and Universal McCann a first look at projects and direct access to strategic branded-entertainment opportunities. Universal McCann works with marketers such as Microsoft and Nationwide, while Initiative’s clients include Home Depot, MillerCoors and Bayer.
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I hope Scott can move past mere product placement. Garden variety brand integrations are getting more screen time as TV producers and networks look to make up revenue lost in the ad downturn, with products increasingly garnering mentions in scripts. Dr Pepper was mentioned prominently by characters in a recent episode of “90210” on CW, while references to Coca-Cola Co. product vitaminwater made their way into a recent episode of the CW’s “Gossip Girl.” (The Boston Globe)
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Holt Renfrew Blog Windows, Nosense Infographics, Vintage Soda, Pepsi v Coke

Holt Renfrew’s Blog-Inspired Window Displays
The Holt Renfrew Vancouver store recently paid homage to their favourite fashion blogs. The 170 year old Canadian department store brand has dedicated each window display to a number of notorious fashion blogs, including; The Sartorialist, Bryan Boy, Garance Dore, Sea of Shoes, Jak & Jil and I want I got.

blog window

Artist 1chord & a fib has created a wonderful series of “infographics” that don’t contain any information. Playing off of information design’s current wave of popularity, the fake infographics maintain all the beauty of the medium but lack actual meaning or content.
nonsense-infographics
Great collection of vintage cans, apparently someone spent rather a lot of time gathering these together.
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Coca-Cola and Pepsi bury hatchet on Twitter
Coca-Cola and Pepsi have tentatively buried their decades old competitive rivalry, and are now sharing tweets and following each other on Twitter. As part of a social experiment between the bitterest of fizzy drinks rivals, creative agency Amnesia Razorfish invited the two companies – both on Twitter, but not fellow followers – to go out on a limb and acknowledge one another.

Coke-vs-Pepsi

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Brands: Power, Damage and Woolworths

Companies that lower the prices of their products during the recession may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if it’s being discounted, according to a study from The Futures Company.
depression advertising
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Coke Facebook, Google TV

Two Coke Fans Make Second Most Popular Facebook Page
The sugared-water brand comes second to Barack Obama. The Coke page, which totals 3.3 million “fans,” wasn’t even created by Coca-Cola, but by a pair of Los Angelenos who just love Coke.
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Google Ad Creation Marketplace – TV Ads
“The Ad Creation Marketplace is a searchable directory of specialists who can help you with every step in creating a television commercial.” Problem is you click the link and it doesn’t work… D’Oh!

google-tv-ads

google-not-found
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