“Glen Rossie has a tremendous whisky heritage and as we approach its 200th anniversary in 2014 we want to turn it into a global brand,” said David Birchall, chief executive of The Brand Cellar. Rossi signed up to become the face of the brand earlier this year, with Birchall claiming the rock legend can improve Glen Rossie’s success in overseas markets: “As ‘front man’ for the Glen Rossie brand, we believe he can help us reinvigorate sales not just in the UK but, as someone who has sold 118m records worldwide, overseas too.”
German Execs Win Rights to Best Beer Name Ever
An Upper Austrian village called Fucking, is the inspiration for a new beer called Fucking Hell. Yes, the common English term for surprise and/or frustration is now a brand name thanks to a German firm which has been granted permission by the European Union’s Trade Marks and Designs Registration Office to brew beer and produce clothing under the name.
A certain US soft drinks giant may disagree, but Bolivia has come up with a fizzy beverage it says is the real thing: Coca Colla. The drink, made from the coca leaf and named after the indigenous Colla people from Bolivia’s highlands, went on sale this week across the South American country. It is black, sweet and comes in a bottle with a red label – but similarities to Coca-Cola
end there. One is a symbol of US-led globalisation and corporate might; the other could be considered a socialist-tinged affront to western imperialism. The first batch of 12,000 bottles, priced about $1.50 (96p) for half a litre, were distributed in the capital, La Paz, as well as Santa Cruz and Cochabamba. The familiar-sounding name and packaging may rile the Atlanta-based soft drinks manufacturer, but Coca Colla could also cause groans in Washington.
On the eve of the world’s biggest furniture fair, two classic brands — Coca Cola
and Emeco, manufacturers of the iconic 106 aluminum Navy chair — are announcing the rainbow-hued progeny of their new collaboration. Each new Emeco 111 Navy Chair is made of 111 recycled plastic bottles. Over the course of a year, Emeco estimates it will process more than three million PET bottles to produce the product, which will be sold for $230 at Design Within Reach
. Designed in 1944 for the U.S. Navy
, the original Emeco chair takes 77 steps to produce and includes a process that alters the aluminum’s molecular structure so that it’s three times harder than steel. The new chair won’t be quite so tough, but will provide a way for PET to be up-cyed. Each chair will contain a mix of 60% PET and a combination of other materials, including pigment and glass fiber for strength.
Special K to sell red dress through M&S deal
Kellogg is to make a red dress shown in TV ads for its Special K cereal available for the public to buy for the first time. It has signed a deal with Marks & Spencer, which will sell the garment online and in participating stores from next month, priced £19.50. The three-in-one beach dress, which is also available in four other colours, can be worn as a halter-neck or strapless dress, or as a skirt.
Google Ousts Coke as World’s Second-Most Valuable Brand
Google has become the world’s second-most valuable brand, just behind Wal-Mart
, having ousted Coca-Cola
from the No. 2 spot, according to analysts Brand Finance. Google jumped from No. 5 last year to No. 2 in this year’s Brand Finance evaluation.
Coca-Cola lost to Google, falling to the No. 3 spot, in part because the soft drink is not as powerful in developing countries as it used to be, writes Metro. “Coke is on a long term decline unless it can reinvent itself,” David Haigh, chief executive of Brand Finance, says.Wal-Mart has a brand value of $41.4 billion, followed by Google with $36.2 billion and Coca-Cola with $34.8 billion, writes MediaBuyerPlanner.
By September, Seattle’s Best coffee (owned by Starbucks
) will be served at 7,250 Burger King restaurants in the US. (OK so not actually Starbucks, but I had a headline to think about. Well done for makimg it this far down the page). The 100% Arabica bean coffee will replace the current BK Joe offerings, and will range in price from $1 to $2.79 with the option to add vanilla, mocha flavors or whipped toppings. BK’s move recognizes the importance of coffee to restaurant menus of every kind, including fast food’s, particularly in light of McDonald’s McCafe
concept. It also signals expansion of the Seattle’s Best brand as one part of Starbucks’ future growth strategy – in light of its advantageous mass appeal. Seattle’s Best also inked a deal this past September with Subway
, serving its coffee at 9,000 Subway restaurants in the US and Canada
Burger King To Partner With Starbucks’ (BKC, SBUX, MCD) (benzinga.com)
Burger King Revamps Coffee, Eyes Menu Rehab (abcnews.go.com)
Seattle’s Best Coffee Coming to Burger King (friendseat.com)
Burger King to team up with Seattle’s Best (money.cnn.com)
Starbucks’ Seattle’s Best Coffee brand partners with Burger King (seattletimes.nwsource.com)
Burger King to start offering Seattle’s Best Coffee drinks (seattletimes.nwsource.com)
Burger King revamps coffee, eyes menu rehab (sfgate.com)
New Burger King Menu Features Starbucks Coffee, More Breakfast Options (huffingtonpost.com)
Retailers will be stocking Cor onation Street-branded products to mark the 50th anniversary of the ITV soap. From next month, fans will be able to play a Nintendo Wii game featuring their favourite characters. They will also be able to tuck in to Corrie-branded food. Holland’s Pies is launching Betty’s Hot Pots, named after veteran barmaid character Betty Turpin
‘s pies, which will be sold in supermarkets.
PNC Bank Building Largest Green Living Wall in U.S.
Green roofs are a growing trend in the U.S., with buildings as diverse as the California Academy of Sciences, Minneapolis’ Target Center and the New York Mets‘ Citi Field adopting roofs topped with dirt and living plants. But PNC Financial Services Group is taking the lead on green walls, with the largest Green Living Wall in North America scheduled to be constructed on the south side of the bank’s Pittsburgh headquarters.
An idea that is often presented to clients by agencies but rarely happens. LocaModa
’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.
Coca-Cola’s 100-Flavor Interactive Freestyle Soda Fountain
Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all the fountain could offer you was regular old diet? Coca-Cola is doing away with that problem by introducing a new beverage dispenser. Heralded as the “fountain of the future” by Coke PR flaks, the “Freestyle”–which was first unveiled under the code name “Jet” back in April–offers more than 100 flavor options. There are traditional sodas, flavored waters, carbonated or uncabonated beverages, energy drinks and so on. Even flavors not currently available in the United States.
Holt Renfrew’s Blog-Inspired Window Displays
The Holt Renfrew Vancouver store recently paid homage to their favourite fashion blogs. The 170 year old Canadian department store brand has dedicated each window display to a number of notorious fashion blogs, including; The Sartorialist, Bryan Boy, Garance Dore, Sea of Shoes, Jak & Jil and I want I got.
Artist 1chord & a fib has created a wonderful series of “infographics” that don’t contain any information. Playing off of information design’s current wave of popularity, the fake infographics maintain all the beauty of the medium but lack actual meaning or content.
Great collection of vintage cans, apparently someone spent rather a lot of time gathering these together.
Coca-Cola and Pepsi bury hatchet on Twitter
Coca-Cola and Pepsi have tentatively buried their decades old competitive rivalry, and are now sharing tweets and following each other on Twitter. As part of a social experiment between the bitterest of fizzy drinks rivals, creative agency Amnesia Razorfish invited the two companies – both on Twitter, but not fellow followers – to go out on a limb and acknowledge one another.
Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16.
Interpublic’s Magna Director of Global Forecasting Brian Wieser plans to issue his Monday report on social media and its advertising outlook on Twitter. The daylong feed, which is the latest in his series of forecasts on emerging media, will feature conversations with various pundits and a visit to the Interactive Advertising Bureau
‘s “Marketplace: Social Media Conference” in New York.
MySpace Music hasn’t yet saved the digital-music business, and it’s a long way from adding to parent News Corp
.’s bottom line, but the service is getting a big lift from Vitaminwater this summer. The Coca-Cola
Prince Charles is using MySpace to raise awareness of his Prince of Wales Rainforest Project, urging the social network’s community to electronically sign a petition to fight climate change by addressing rainforest destruction. The majority of the people interviewed for the Brand Republic video thought that it was a good move by the Prince because it was an effective way of raising awareness of a good cause.
brand is making MySpace Music the centerpiece of a summer campaign for a new flavor, Sync.
In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.
As Storefronts Become Vacant, Ads Arrive
Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving. Landlords salvage revenue from closed stores by renting space for ads like Intel’s in New York. Some storefront messages are sponsored by organizations, like this one by Conservation International, in Berkeley, Calif. Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.
Coca-Cola and Johnson & Johnson
have maintained the #1 and #2 spots on a list of top companies with the most “Brand Power” in the US, according to CoreBrand, which released its 2008 Corporate Branding Index (pdf) this week. These highly regarded brands also held the same slots in the 2007 rankings.
Companies that lower the prices of their products during the recession may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if it’s being discounted, according to a study from The Futures Company.
, the store that stocked and sold pretty much everything you’d never need, was hit by the recession and closed most people were a little distraught. Although the chain was famous for its variety of sweets and being frequented around holiday time for any and every type of toy, there was not enough business to keep them afloat. From this disaster and disappointment however, has come some good. In one town it has been reborn as “Wellworths”, a store conceived by a former manager.
Two Coke Fans Make Second Most Popular Facebook Page
The sugared-water brand comes second to Barack Obama. The Coke page, which totals 3.3 million “fans,” wasn’t even created by Coca-Cola, but by a pair of Los Angelenos who just love Coke.
Google Ad Creation Marketplace – TV Ads
“The Ad Creation Marketplace is a searchable directory of specialists who can help you with every step in creating a television commercial.” Problem is you click the link and it doesn’t work… D’Oh!
Two-thirds of US Millennials say they are somewhat or very concerned about their personal finances and plan to make drastic cuts across spending categories, according to a recent study by youth-research firm TRU, which gauged the near-term buying intentions of 12- to 29-year-olds in the current recession. Among the full sample of 1,300 respondents, those in their 20s (71%) express the most apprehension, while those ages 12-15 (44%) – most likely sheltered by their parents – are the least bothered by the failing economy, TRU said.
2019, a presentation of what may lie ahead. It was produced by the Microsoft Office Labs and was recently shown on the Wharton Business Technology Conference. Gerald Hensel found it “pretty inspiring” …
Toilet paper is perhaps one of the least environmentally friendly products on the planet. As bizarre as that sounds, think about it – it’s a one-time use product that is made using valuable resources which can’t be reclaimed for use in future products. Even more disturbing is that virgin timber from rare old-growth forests in Canada are being used to make the ultra-premium varieties of toilet paper
An informative and thought provoking tome, including some deathless prose by your truly!
Social networking sites such as Facebook
are now more popular than personal email, according to Nielsen figures out today. Research by Nielsen Online ranks “member communities” as the fourth most popular online category — after search, portals and PC software — and are now visited by 67% of the global online population.
Coke’s Vault Takes on Pepsi’s Mtn Dew With Coupon Giveaway
In an audacious and quite possibly unprecedented move likely to resonate with recession-weary consumers, Coca-Cola will give away a free sample of its Vault brand to anyone who buys PepsiCo‘s Mtn Dew. The aggressive “Don’t Dew It” promotion aims to get die-hard Dew-ers to try Vault, which after three years on the market isn’t just an also-ran to the Pepsi brand; it’s an afterthought. According to Beverage Digest, juggernaut Mtn Dew commands more than an 80% share of the citrus segment, while Vault holds about 4%.
There has been a lot of buzz about how for the first time Superbowl ads will be less about warm fuzzy feelings and more about generating direct response ….
Over the years, it has been called the Ad Bowl, the Bud Bowl and the Buzz Bowl. Super Bowl
XLIII on Sunday will probably go down as the Hard-Sell Bowl.As the economy soured, advertisers began crafting a hard-sell approach to their game ads, and the results will be on display Sunday. They offer a stark contrast to the slapstick of Budweiser
‘s flatulent horse and Electronic Data Systems
‘ Herding Cats branding ad that in past years tended to soft-peddle products and services.
For television viewers, the Super Bowl offers an annual midwinter spectacle. On Sunday, in addition to a football game and a halftime show, they can watch Madison Avenue
try to walk a tightrope. The advertisers, which are spending up to $3 million for each 30-second commercial during Super Bowl XLIII, have a tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy while at the same time not ignore the long-standing appeal of Super Bowl Sunday as a night of escapist fare.
Determined to get their money’s worth, many of Super Sunday
‘s advertisers have been using pre-game Web efforts to rev up anticipatory interest in the commercials. But the process works in the other direction, too, according to a survey conducted last week for advertising/marketing/consulting firm Hanon McKendry. Thirty percent of respondents who plan to watch the game said seeing the telecast’s commercials makes them more likely to visit an advertiser’s Web site.