2010: Some Trends & Predictions

Trendwatching – Top 10 Consumer Trends for 2010

Companies seeking to reach out to consumers this year need to prove they are good corporate citizens and also need to tailor their products, services and messaging to an audience that is constantly online, according to consumer insights firm trendwatching.com.
While Web 2.0 brought the world interactive information sharing, interoperability, user-centered design and collaboration, software applications provider ICON believes that the next generation of the web, or “Web 3.0″ promises more recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. As 2009 draws to a close, and in an effort to heighten awareness about Web 3.0, Gege Gatt, the founder and director of Malta-based ICON recently identified some broad trends that are in tune with Web 3.0. According to Gatt, these trends are…
Sienna Farris, Director of Social Media at Strawberry Frog, spoke with AdWeek about 5 key social media implications that brands will need to respond to in 2010. Recognizing that predictions don’t hold a candle against the fast pace at which technology changes and renders them dated, these are more of a call to action and awareness, and less of a definite prediction.

eMarketer – 7 Predictions for 2010
It’s that time of year again—the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.

As 2009 draws to a close, the Web’s attention turns to the year ahead. What can we expect of the online realm in 2010? While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year:
JWT – Trends that will influence 2010
JWT has done a year-end forecast for the past several years and has just released their thoughts on what 2010 will bring. Here’s a glance at the 10 trends they believe will shape this next year.
Nicola Davies – 2010 predictions
Nicola Davies prognosticates

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    Exploring the Ruins of Friendster

    Exploring The Ruins Of Friendster
    A recent Onion spoof highlights a fictional discovery of the ruins of the “Friendster Civilization.” An “Internet anthropologist” is seen describing a once-vibrant culture that seems to have vanished overnight. It’s a funny but interesting way to examine how we represent ourselves, and how future generations may see us (if having to decipher our culture based on social media profiles).

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    Social Media linked to Financial Success … but not every CEO needs to be a Social Media Star

    Social Media Engagement Directly Linked to Financial Success
    Starbucks is the world’s #1 most socially engaged brand and is reaping financial rewards as a result of its intense participation in social media, according to an analysis of the engagement levels of the top 100 global brands. The ENGAGEMENT db study claims to be the first to show a measurable correlation between higher levels of social engagement and superior financial performance.

    social_media_marketing_campaign

    Laurel Papworth

    Good point well made by Judy Shapiro: “Not every communications challenge is a nail to be whacked by the social-media hammer. Its cool but its not for everyone”
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    Social Ideas Not Social Media

    Gareth Kay is a very clever bloke (and not just coz he wears glasses). He just wrote a nice piece entitled “Social Ideas not Social Media”. The mighty Gaz opines: “So, let’s stop obsessing about social media and worry instead about what’s important. While social media channels fade in and out of social significance (was it only two or three years ago that Second Life was the channel we were all talking about), social ideas are timeless in their power. There’s two types of ideas in the world – social ideas and anti-social ideas. And it’s plain to me that those ideas that contribute positively culture are the ones that are going to help build business.”

    gareth_kay

    I have been harping on about “adding value” through brand communications for some time now, and its always good to see someone smart articulating the same thoughts … albeit in a rather more thoughtful and articulate way than yours truly!

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    Social Media: Strategy, Stats, State of

    This how-to was syndicated from a four-part series on social media created by Leigh Householder.
    social-media-strategy
    An interesting blog trying to pull together the many statistics that surround Social media sites.

    State of the Blogosphere 2008
    Technorati’s take …

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