Zac Posen and 16W21

The promotion for zac posen’s first residential project 16W21, has manifested itself in a saucy campaign using voyeuristic photographs of cosmopolitan dolls living out the ultimate bachelor lifestyle. ‘the model apartment’ ad series was developed by creative agency imagination, aimed at a narrow audience of creative types. the primary visual of this campaign consists barbie and ken-like model dolls engaging in suggestive activities. while the themes are racy, the use of dolls adds an element of humour and fun seeking to capture the attention of the young creative crowd. zac posen was the interior design advisor of the 16W21 apartment residence which is found in the beaux art ladies mile district of new york.
Zac Posen’s newest project, the new condo building 16W21, has been gaining quite a bit of buzz. The famous 29-year-old fashion designer and Anna Wintour protégé has been keeping annoyingly mum about the whole thing but snippets of information from others in the know have given us something to report. Posen’s real estate venture was scheduled for its grand opening March 18, but we all know how real estate works (read: always behind schedule). The building is located between Fifth and Sixth Avenues on 16 West 21st St. in New York. It is 14 stories divided into nine units, stocked with one garden townhouse, five full-floors, two duplexes, and a triplex penthouse. While the prices on the penthouse are still TBD, the rest of the apartments are set in the $2 to $3 million price range.
In case one wasn’t enough, Zac Posen’s managed all four. The latter, a building in Chelsea at 16 West 21st Street, is being billed as “The Model Apartment,” including a poster and video campaign in which dolls replace actual models, but appear to live a model-like life (as in perfect).
One of the most anticipated new building launches this spring is the sliver of glass—yep, the design blends perfectly with its Ladies Mile Historic District neighbors, except that the facade is entirely glass—at 16 West 21st Street. In many ways the building is a throwback to happier times for the real estate industry. It has a name architect and decorator (fashion designer Zac Posen is handling the interiors, though some doubt his commitment), a boutique quality and an expensive marketing campaign that’s not shy about being exclusive.

Zac Posen v Interior Design
The cheeky “Model Apartment” ad campaign for 16 West 21st Street, a residential project and Zac Posen’s first foray into real estate design, has us smirking. The voyeuristic photographs depict dolls living the ultimate bachelor lifestyle–but these aren’t your childhood Barbies.

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Retail: Odin

It’s been a busy season for the guys at Odin: a new collection of colognes, a collaborative line with Duckie Brown, and a little retail-space musical chairs. The new West Village shop is now open in Oliver Spencer’s old Greenwich Street digs (and Spencer’s up and running on East 11th Street). Here’s a peek inside: From the look of it, grabbing brunch at the neighboring Spotted Pig just got a lot more dangerous for your bottom line.
odin
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Zac Posen: From Duds To Domiciles

Page 6: “Zac Posen is moving on from duds to domiciles. Sources said the fashion designer is teaming with architect Morris Adjmi to create a luxury boutique residence just south of the Flatiron District. Posen, who also has a furniture line coming out next year, will be in charge of creating the fixtures, trims, and furnishings of the units, which will go on sale in December.”
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Zac Posen and 16 West 21st Street
Earlier today Page Six reported that fashion designer Zac Posen is “teaming with architect Morris Adjmi to create a luxury boutique residence just south of the Flatiron District.” According to a press release announcing the collaboration, “[Adjmi’s] ‘whiter than white’ pure glass design for 16 West 21st Street provides a stately yet minimalistic canvas, affording Posen the opportunity to create an environmental tapestry that evokes the rich colors and textures that are emblematic of his approach to fashion.” Not quite what we’d call concrete specifics, but this is not just a name licensing thing. We’re told Posen really is going to be putting his stamp on the building’s guts, including getting into the nitty-gritty on everything from cabinetry and hardwood inside the units to shared spaces like the lobby and hallways. Should make for an interesting sales pitch come December. There are 11 units, including a garden duplex and triplex penthouse.
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Fashion v Brands

Gill Linton opines: “Everyone’s a brand strategist these days, including people in the fashion industry whose core business is to produce fashion shows, generate publicity and create ad campaigns. In which case you’d expect fashion brands to be more distinct from each other, wouldn’t you?”
fashion brands

Clothing Firm Pirated Itself… And It Worked Great (techdirt.com)

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Burberry and Zara plan Online Assault

Fashion brands Burberry and Zara plot online assault
Two of the fashion industry’s biggest names are upping their online investment, with luxury label Burberry set to launch its own social networking site, and high street retailer Zara to go online for the first time. Burberry has created artofthetrench.com as part of a move to deepen its relationship with its customers, create brand advocates and attract new followers. The site will initially feature users sending in pictures of themselves wearing Burberry’s iconic trenchcoat. It will be overseen by Scott Schuman from the influential fashion blog, The Sartorialist. Burberry is currently in the midst of a three-year strategy review, which will result in a greater focus on digital.

Burberry zara online

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Identity Crisis In British Design?

An Identity Crisis In British Design?
Is British design in the midst of an identity crisis? In a piece for the New York Times, Alice Rawsthorne wonders why so many British design icons have lost some of the impact and relevance their predecessors possessed, and ponders the challenges of capturing a nation’s identity and psyche in design, when that identity is increasingly complex.

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