Dave Nottoli Takes Over as Head of Account Planning at Digitas Boston
Digitas announced that Dave Nottoli has joined the agency’s Boston office as SVP/head of account planning. Before signing on with Digitas, Nottoli spent a number of years as a senior planner at Wieden + Kennedy before taking on planning director jobs at Lowe and BBH New York as well as co-founding planning network Open Intelligence Agency. Nottoli–who lists “understanding context” and “developing tight and differentiated strategies” among his strengths on LinkedIn–replaces Chris England, who moved to Digitas London to take on the role of global strategic planning director.
I worked with Dave at Fallon and he’s great!
A digital out-of-home campaign aimed at increasing awareness of Delta Airline’s flight schedule in the New York City area
accomplished its task – by a measure of more than 28%. From February to mid June, the airline and its ad agency, Digitas
, ran a campaign using both DOOH and traditional media. Edison Research, which surveyed consumers prior to the launch and during it, also found that business travelers’ perception of Delta’s international schedule increased by 26% and overall awareness by 15% (via Digital Sign Today).
How Delta Microtargets Business Travelers
When Delta Airlines wanted to reach business travelers just in the New York area last spring, it decided to test the idea of microtargeting with place-based media. So it teamed up with out-of-home vertical SeeSaw Networks to create multiple 15-second spots customized to a wide array of venues across five different digital out-of-home vendors.