Lionel Richie v Walkers (and Lineker)

I am pretty jaded about advertising, but AMV’s effort for Walkers – featuring Crooner Lionel Richie and former England Captain Gary Lineker – is actually funny and well done.

Unlike AMV to use celebrities, I know … (irony dear reader).

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Trust Agents v Digital Natives

I came across an interestingt piece entitled “Trust Agents: The New Digital Natives“:
“Trust agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They’re interested in people (e.g., prospective customers, employees, and colleagues), and they have realized that the tools that enable more unique, robust communication also allow more business opportunities for everyone.”

digital native

Image via Kwout

They aren’t in marketing, or in sales (although they do both simultaneously). They have a strong streak of digital intelligence, and their knack for creating conversations puts them far beyond the stereotypical techno-geek. Meet your neighborhood social media professionals, they’re using the Web to not only put human faces on corporations and politicians, but also to defend their honor when something goes awry. Chris Brogan and Julien Smith call them “trust agents” after their book by the same name, and say that they are harnessing the power of Twitter and other social media to “build influence, improve reputation, and earn trust.”


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Mos Def, King of Shaves, Blackberry Switchers

Will King is attempting to use his brand’s appeal to convince 5,000 consumers to each lend the company £1,000 to boost its marketing budget. The shaving brand is pushing the offer through in-house created ads, which feature founder Will King, in the press and on the home page of its website. The press ads will break in national Sunday newspapers and there will be online activity, but no TV or radio.
Blackberry Battles iPhone Loyalty ‘Stampede’
Four out of 10 Blackberry and other smartphone users say they would switch to Apple’s iPhone as their next smartphone purchase, while only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science.
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Dying Print Medium: Newspapers and the Digital Abyss, Magazines v Mobile

dead newspapers

Though many newspaper companies are cutting costs to stay afloat in the economic downturn, they have not yet reinvented their business model to respond to consumers’ increased digital consumption, according to a recent report from PricewaterhouseCoopers (PwC) in cooperation with the World Association of Newspapers (WAN). The report, “Moving into Multiple Business Models: Outlook for Newspaper Publishing in the Digital Age,” finds that, despite the current state of turmoil in the global newspaper business, a future remains for newspapers that can gain access to the capital needed to fund the transition to digital business models.
Magazines are experimenting with digitally interactive ad and editorial pages and finding promising results. Target sold thousands of necklaces through a Woman’s Day editorial that provided readers who photographed the page with a link to a mobile Web page where they could purchase the item. More than 2,300 GQ readers who snapped pictures of a Maserati ad were able to download a ring tone featuring the sound of the car’s engine. “The melding of magazine and mobile will morph,” one magazine marketer said.
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2008: The “Best Of” Begins …

The end of year retrospectives are pouring in. AdAge have started the ball rolling with a slew of “Best Ofs” … here is my pick of their picks…

I maybe a mainly digital guy these days (hey, who ain’t?) but I still love magazines. Here are Adage’s cover picks for 2008.
2008-magazine-covers

“Nonvideo Ad Efforts”
Ah yes. Who doesn’t love a good “Nonvideo Ad Effort”. Disappointing that Creativity doesn’t know what to call these things … I am finding myself much more “jazzed” (did I say that aloud?) by the so called “non video” efforts than by the spots…

dexter billboard

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