Beverage: Coke vs “The Road”, RangTang vs Urban Dictionary

    an interesting addition to the Coke Happiness advertising collection. During the filming of the Viggo Mortensen movie The Road (opened quietly last year in the U.S. and then big in the UK), we are told the actors and crew took a a break during filming to create this Coke Happiness commercial. It’s entirely believable too. After all, Coke is just bottled chemicals. There’s no reason it wouldn’t taste “good” even after years inside an old, decrepit vending machine.

    RangTang Vodka Tainted by Slang Definition
    So a new orange- and tangerine-flavored extension from Proximo’s Three Olives brand — which already offers a “citrus” and an “orange” — faced a tough task in trying to find a name that could differentiate it in an overcrowded market. They came up with “RangTang,” described as “a delicious blend of imported English vodka and the bold taste of outrageously juicy oranges and tangerines.” And that sounds tasty enough, if you can get past the “English vodka” bit. The problem for Proximo — which also markets 1800 Tequila — is that RangTang has another, less appealing definition, according to Urban Dictionary (see second, original definition). One so awful, we can’t even think about typing it on this site.

      Viggo Mortensen Will Take David Cronenberg’s ‘Talking Cure’ (cinematical.com)
      Day 42 Drink: Three Olives Rangtang Vodka (lyke2drink.blogspot.com)

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      Blue Moon Beer “Artfully Crafting” Billboards

      I am always a bit of a sucker for out of home “installations” or “ambient” media (call it what you will). It seems that Blue Moon Beer are playing up their art affiliations and “Artfully Crafted” tagline with this Manhattan billboard, cunningly designed to look like a brick wall adorned with paintings. The frames are real and look to have been stuck on over the bill. I wonder if they picked the odd location (28th/ Broadway next to the subway) to be at street level?

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      Let’s not forget that Blue Moon is not only beloved of artists, but also policemen (as served at the recent Beer Summit).

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      Packaging: Vintage Beer

      Lance Wilson sent Dieline some photos of some awesome vintage beer cans: “I have something I thought you all might find interesting. My friend/classmate Dan Becker and I were able to shoot a portion of an extensive beer can collection (2000+ cans) containing cans from the past 70 years or so. We have a set on flicker of 163 cans which was just recently featured on Design Observer. You can check it out here.”
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