Newton Running based in Boulder, Colorado is striving to produce shoes that have a very low impact on the environment. The company wanted to also look at the way the shoes were packaged and see if there was an alternative to the conventional printed cardboard boxes. Newton worked with TDA Advertising and Design to develop a new package that is less box and more carton. The new package is a molded design that uses 100% post consumer recycled material. The shape of the carton fits the shoe eliminating the need to pack it with tissue paper. Instead of stuffing the shoes with even more paper, the company includes a pair of socks in one and a reusable shoe bag in the other.
“Jordan’s large-scale color photographs portray the detritus of American consumption. Gaining access to some of the country’s largest industrial waste facilities, Jordan photographs the refuse of consumer culture (e.g., diodes, cell phone chargers, cigarette butts, circuit boards) on an immense scale. Spanning up to ten feet wide, Jordan’s prints are at once abstract and detailed.
The frequent use of distorted perspective, repeating forms, and disorienting scale help create the illusion of abstract landscapes. A pile of sawdust appears to be a massive mountain; an endless expanse of circuit boards looks like an aerial view of a dark city. In some instances, Jordan has located specific discarded objects at waste facilities and photographed them on location. In other instances, the artist has created elaborate sets, which are then photographed in his studio. Some images are constructed from multiple 8×10-inch negatives that the artist has digitally interlaced into a single image”.
Chris Jordan has exhibited in galleries across the US and even in Second Life.