Q: Why didn’t Enfatico work then?
Sorrell: Because it’s an extremely difficult thing to do. And the two prime movers behind it left Dell.
The two prime movers are of course former Dell CMO Mark Jarvis and Casey Jones, Dell’s vp of global marketing.
WPP folding Enfatico into another division
WPP said today that it will be folding Enfatico — its experimental communications agency with Dell Inc. — into its Y&R Brands division. The decision to merge the startup into the Y&R division was a strategic one that resulted from the difficult economic climate, according to WPP leadership. In an internal memo to Enfatico’s global team obtained by the Austin Business Journal, Enfatico’s leaders added that the merger will allow the startup to flesh out its capabilities.
Virgin ‘Bails Out’ Hardup Customers Facing Layoffs
Hoping to stimulate consumer spend and spark some brand loyalty on the side, prepaid wireless firm Virgin Mobile USA is offering its laid-off customers calling plans for three months, fully-paid, including taxes and surcharges.