Ted Linhart, vice president of program research for USA Network, is better known as @TedOnTV to his 2,900-plus Twitter followers. While USA has its own official Twitter feed — which it uses for more traditional promotion of its shows — Linhart uses @TedOnTV to give fans the “inside baseball” perspective on programming decisions, answer their questions, dole out scoops from upcoming episodes and comment on ratings. SmartBrief
editor Liz DeHoff caught up with Linhart to talk about USA’s use of social media.
Using Twitter Data To Track Public Mood
Extracted words from Twitter streams were evaluated by a mood-rating system called Affective Norms for English Words (ANEW). ANEW determines the positive or negative tone of the word and assigns it a mood score. For example, positive words like “love” and “paradise” indicate happiness while “funeral” and “suicide” are negative. Through filtering the tweets by geographic location the scientists rendered a infographic-style video, where viewers can monitor each state’s hour-to-hour trend of moods.
Who Else is Reading Your Tweets?
Social media is becoming a treasure trove for the most unlikely of data hunters – divorce attorneys, health insurance companies and now debt collectors. Yes, debt collectors have begun using social networking sites to gather information about their targets.
Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don’t just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You’ll never order the same boring drink again.
Worthy of Jonathan Durden
or John harlow – a poster that’s actually made from soap. The poster was the idea of Grey Group Hanoi
for the World Bank
’s Ministry of Health and the Water and Sanitary Program. At the top are the directions: “This poster is made of soap. Use it to wash your hands!” Attached below are dozens of squares of blue paper coated on both sides with soap. The perforated squares can be torn off and used just like bar soap to wash hands. Put up two months ago, the posters were hung outside of public restrooms in 50 locations in the cities of Son La, Phu Tho
, Hung Yen
, Nghe An, Binh Dinh
, Ninh Thuan, Dong Thap
and Vinh Long
Naked Communications has joined forces with the English cricket supporters’ club, the Barmy Army, to launch the fan club’s first music single.
Elevating our Spam
No matter how many enhanced levels of security are put in place by our email providers, the pervasiveness of our online activities have made spam a way of life. By this point, we’ve all received messages that run the gamut from financial scams sent from far away lands telling of untold wealth to countless offers for life-changing pharmaceuticals that promise to cure every ill imaginable, but despite its best attempts to overwhelm us with sheer volume, it’s hard to imagine anyone actually falling for any of it these days. So as we’ve evolved as savvy web surfers, why hasn’t our spam? Perhaps it lacks sophistication and intrigue in its message for the simple fact that no one thought to provide an educational guide before, until now.
As both an homage to and a send-up of “The Elements of Style,” Strunk and White’s quintessential volume on grammar and writing, Jason Roeder offers a comedic primer on elevating our junk mail to new heights with his piece “The Elements of Spam.”
(These are from the UK, but have universal anglophone resonance…)
1 – At the end of the day
2 – Fairly unique
3 – I personally
4 – At this moment in time
5 – With all due respect
6 – Absolutely
7 – It’s a nightmare
8 – Shouldn’t of
9 – 24/7
10 – It’s not rocket science