Experiential: MINI, Viva McDonalds

MINI goes ambient (again)
… this time in Bogota! The MINI outdoor stunts continue…


McDonald’s(R) Opens ‘Viva McDonald’s’ on Las Vegas Strip
McDonald’s today announced the opening of Viva McDonald’s, the company’s new technology-inspired restaurant on the Las Vegas Strip. At 8,600 square feet, Viva McDonald’s is the largest McDonald’s restaurant in Nevada and, in true Las Vegas style, is open 24 hours a day, seven days a week. On the exterior, four 9 feet tall by 8 feet wide Daktronics LED video displays are directly above Viva McDonald’s front entrance while two LED video displays measuring 10 feet tall by 23 feet wide hang beneath the restaurant’s golden arch marquee inviting passersby to come in and enjoy the new McDonald’s experience. The technology and screens will offer McDonald’s an opportunity to provide unique content and branded messages to its restaurant patrons. In the interior of the restaurant, along with a cheerful ultra modern decor, guests will find a content rich 14-screen media ring suspended in the two-story, open ceiling dining room.

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    Chucky Takes Manhattan

    Funny. I remember being in a brainstorm once with Johnny Vulkan and Doug Jaeger and plotting the takeover of Manhattan by small furry/ menacing creatures. Well, it appears some lucky blighters actually got the opportunity to implement a similar plan. The justification? (As if one were needed!) Celebrating Child’s Play … the 20th Birthday Edition DVD. The video is equally “cute”.

    I came across this on my new favorite site comunicadores.

    Pixar’s Creativity, Crispin’s SNAFU, Dunhill’s Club, Undead Print

    How Pixar Fosters Collective Creativity
    Behind Pixar’s string of hit movies, says the studio’s president, is a peer-driven process for solving problems.
    (tags: pixar creativity process design digital)

    Evidently some of the “I’m a PC” were ads made on a Mac. Oh dear.
    Yet another mis-step by Crispin Porter & Allthumbs. Someone got hold of the news that some of the recent “I’m a PC” ads were made on a Mac. A big deal? Possibly not. An avoidable screw-up? Absolutely.
    (tags: microsoft pc mac advertising crispinporter crispinporterbogusky bogusky snafu apple)

    The brand’s latest location is the Bourdon House in Mayfair, the former residence of the Duke of Westminster, which had been an industrial workshop. What emerged from the rebuild is partially a store and partially a lifestyle experience: Amenities include a barber shop, a spa with heated marble floors, and a 12-seat soundproof theater. There’s also a walk-in humidor, which sports a collection of cigars that run up in price to £50; if you want to smoke, you have to do so in the courtyard outside, but there are a selection of vintage scotches and rums to accompany you. “We want to make men’s lives easier, give them a home away from home,” says Dunhill CEO Chris Colfer Attached to the store is Alfred’s, a private club housed in the Duke’s fully restored former quarters. Modeled after the notorious Hellfire clubs of the 18th century, Alfred’s is only accessible by members. In order to become one, you have to be invited to join—and no, they don’t just let anyone in.

    If Print is dead, this makes a beautiful corpse
    What’s the perfect accessory for the designer bag you somewhat insanely splurged on? Not The Last Magazine, that’s for sure. This beautiful piece of printed matter, designed by Magnus Berger, a graphic designer from Baron & Baron, does make its readers look elegant and up-to-the-moment, with stories about various rising talents. But it’s huge — 15 inches by 21 inches. Consider it the coffee table book of fashion glossies. Since it appears only once every two years, you get a while to digest this supersize $10 portion of glamour, coming soon to newsstands. So you’ll have time to choose just the right coffee table for it.
    (tags: print magazines digital future photography design popculture)

    “iPest” … SoHo sour on Apple Store

    I don’t often pick up am New York in the morning, but I was intrigued by a very anti-Apple headline: “iPest”. Evidently Apple’s flagship store in SoHo New York has aroused the ire of local residents, and the SoHo Alliance neighborhood group.

    soho hates apple

    “Is Apple, that quirky computer company of urban hipster cred, turning into that loud, out-of-control club neighbors hate? So say residents and store owners on quiet cobblestone SoHo side streets who are sick of lines stretching around the block, renovation work done at all hours of the night and blasé store managers who scoff at their concerns.”
    “For weeks when they were selling the iPhone, it was like breadlines in Russia,” said Sean Sweeney, president of the SoHo Alliance, a neighborhood group and a 30-year resi- dent of the neighborhood. “They should know better. Let’s just say the bloom is off the Apple a little bit.

    Having the vision to create the Apple stores is part of Steve Jobs’ genius, and the Apple store experience is an incredibly important part of the brand and the communication/ experience mix. It would be disappointing if poorly-handled community relations were to tarnish this.

    Nike’s “Holy Crap!”, McCain talks Crap

    Links for 2007-11-09 : Second Life (apparently) Sucks, AmEx Rocks

    • A predictable opinion from AdAge, who seem to have particular disdain for social media, notably the blogosphere and Second Life. I am by no means an apologist for Second Life, but saying “Second Life is a waste of money” is like saying “All advertising is a waste of money”. (Hmmm…) Many companies have made virtual mis-steps, but Second Life shouldn’t be unilaterally ruled out more than any other communication channel… just make sure you meet objectives and define success metrics.

      (tags: secondlife metaverse adage luddite)

    • Watching TV in Second Life

    • Very cool idea from American Express – a Members Lounge in Natick mall (I confess I have no idea where Natick is, apparently they have one in ShortHills Mall also). I recollect proposing similar iterations of this idea to clients over the years … excellent Branded Utility … great that someone has actually done it … The Lounge features a seating area with couches, refreshments, private restrooms, free gift-wrap services, phone and iPod charging stations and an e-mail station for cardmembers. Consumers not holding an American Express Card can apply onsite for the card to gain access to the lounge. UPDATE: I now learn that Natick is near Boston, Mass. Thanks, John!

      (tags: americanexpress crm loyalty experiential)

    • Amex Lounge