Burberry: From Runway to Shopping Cart

Online Shoppers Skip Middleman During Fashion Week

Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.

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Design: Amy Winehouse and Fred Perry, Vulva Original

Fred Perry, the sports label favoured by mods, rude boys and Northern Soul fans, has collaborated on a new collection with soul singer Amy Winehouse. The womenswear collection will be based on Winehouse’s own 1950s-inspired style and will comprise 17 pieces, including polo shirts and skirts. The brand has signed up Winehouse, who designed a capsule collection for fashion label PPQ last year, for four seasons.

Scent Of A Vagina
German company Vivaeros has developed a cologne for men (and probably some women) that smells like vagina! Head of the company Guido Lenssen says they developed the Vulva Original by taking a combination of urine, sweat, and female arousal from women of all ages.

Amy Winehouse to unveil fashion collection (guardian.co.uk)
Amy Winehouse Launches Fred Perry Clothing Line (pastemagazine.com)
Amy Winehouse Partners With Fred Perry for Fashion Collection (shoppingblog.com)
Amy Winehouse Fashion Line in the Works (justjared.buzznet.com)
Amy Winehouse to turn fashion designer with own collection (telegraph.co.uk)

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Zac Posen: From Duds To Domiciles

Page 6: “Zac Posen is moving on from duds to domiciles. Sources said the fashion designer is teaming with architect Morris Adjmi to create a luxury boutique residence just south of the Flatiron District. Posen, who also has a furniture line coming out next year, will be in charge of creating the fixtures, trims, and furnishings of the units, which will go on sale in December.”
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Zac Posen and 16 West 21st Street
Earlier today Page Six reported that fashion designer Zac Posen is “teaming with architect Morris Adjmi to create a luxury boutique residence just south of the Flatiron District.” According to a press release announcing the collaboration, “[Adjmi’s] ‘whiter than white’ pure glass design for 16 West 21st Street provides a stately yet minimalistic canvas, affording Posen the opportunity to create an environmental tapestry that evokes the rich colors and textures that are emblematic of his approach to fashion.” Not quite what we’d call concrete specifics, but this is not just a name licensing thing. We’re told Posen really is going to be putting his stamp on the building’s guts, including getting into the nitty-gritty on everything from cabinetry and hardwood inside the units to shared spaces like the lobby and hallways. Should make for an interesting sales pitch come December. There are 11 units, including a garden duplex and triplex penthouse.
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Fashion v Brands

Gill Linton opines: “Everyone’s a brand strategist these days, including people in the fashion industry whose core business is to produce fashion shows, generate publicity and create ad campaigns. In which case you’d expect fashion brands to be more distinct from each other, wouldn’t you?”
fashion brands

Clothing Firm Pirated Itself… And It Worked Great (techdirt.com)

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Burberry and Zara plan Online Assault

Fashion brands Burberry and Zara plot online assault
Two of the fashion industry’s biggest names are upping their online investment, with luxury label Burberry set to launch its own social networking site, and high street retailer Zara to go online for the first time. Burberry has created artofthetrench.com as part of a move to deepen its relationship with its customers, create brand advocates and attract new followers. The site will initially feature users sending in pictures of themselves wearing Burberry’s iconic trenchcoat. It will be overseen by Scott Schuman from the influential fashion blog, The Sartorialist. Burberry is currently in the midst of a three-year strategy review, which will result in a greater focus on digital.

Burberry zara online

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Products I Like: Lindland’s Cordarounds, Personalized Moleskine

Lindland’s Cordarounds
Mens’ label Cordarounds (best known for their quirky horizontal seersucker and cord pants) has a line of Bike To Work pants that’s perfect for dawn, dusk, and nighttime riders. The stylish, yet still rugged, khaki and olive men’s trousers are accented with reflective material; just roll up the cuffs and pull out the pockets to be safe! I think I may buy some …

khakicords11

MSK Offers Personalized Moleskine Pages
A new application called MSK on the Moleskine site lets user print customized pages to stick in their daybooks. The system will allow you to more easily print contact lists from your computer’s Address Book, Events from iCal and freeform notes (and images).

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London Fashion Week Men

London Fashion Week

London fashion week drew to a close yesterday with a whole day devoted exclusively to menswear. A handful of catwalk shows and a couple of presentations showcased a lucky 13 designers in a long-overdue acknowledgment of the city’s huge reservoir of talent in the men’s fashion arena. There were three distinct strands: the showy, the sporty, and the (relatively) classic. They often mingled, as in Tim Soar’s zipper-trimmed bird’s eye suit, or Alister Mackie’s fabulous outerwear for Topman, or Martine Rose’s shirts with their subtle mix of cloth and texture. Calvin Klein‘s Italo Zucchelli, in town on a research trip, was very taken with her, and with Christopher Shannon’s high-functioning combination of nylon and poplin.

london-fashion-week

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Recession: A slice out of Apple, Paycheck Cycle, Familiar Fashion, Bottom Feeders

Apple’s Wings Clipped By Recession
Apple’s Mac business has slowed and is expected to shrink this quarter, reports Business Insider. Last year, Apple’s March quarter Mac shipments grew 51% year-over-year. Financial analysts expects Apple’s Mac unit shipments to drop 4% year-over-year this quarter to 2.2 million units. Several factors combine to stop the phenomenal growth it had last year: a huge drop in the PC market led by the US financial crash; an unattractive desktop Mac lineup; and the success of cheap, low-end netbooks.

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Makers of household goods and food are paying more attention to the “paycheck cycle” as cash-strapped consumers are showing a tendency to make their largest purchases when their salaries first come in and to cut back as that money runs out. With more consumers living from paycheck to paycheck, some companies have looked at ways to time their promotions around periods when consumers’ wallets are likely to be well cushioned. PepsiCo Inc.’s Frito-Lay snacks business in some stores has tried “promotions that are different at the beginning of the month than at the end of the month,” Chief Financial Officer Richard Goodman said in a recent interview. “People have more money to spend at the beginning [of the month] and a little less at the end,” he said.
In uncertain times, people often seek comfort in the familiar, and as last week’s runways showed us at New York Fashion Week, the forecast for fall fashion calls for familiar classics with modern twists. Crayola Brights: Explosions of brightness added much needed sunshine and optimism to an overall toned down fashion week. Impressionist Inspired: Dresses and tops across the runway were given an artistic twist with brushstroke prints and softened hues that exuded an ethereal understated glamour. Go For the Gold: (And Silver and Bronze) Perhaps inspired by last year’s Olympic Games, or maybe designers just felt the need to add a little sparkle to their collections this fall. Venus in Furs: Retro glam is in the cards for fall fashion and fur is a trend that ran the gamut on the runways from stoles and neck warmers to jackets. Shoulder to Shoulder: The strong shoulders and shoulder pads commanding a presence on the runways this year are less Working Girl and more modern businesswomen.
As the Obama administration’s stimulus package faces an uphill battle in resurrecting the US economy, global conditions continue to decline and could lead to skyrocketing prices, political instability, increasing public rage and the need for escapism, according to the 38th Annual Trend/Forecasting Report by The Dilenschneider Group. Net net, we’re all screwed.
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Dark Fashion Week, Tweet stats

Have you heard that Black is the new Black? That’s what CITY Fashion Director Julie Ragolia is reporting from Mercedes Benz Fashion Week at Bryant Park and the shows that are going on at different locations throughout the New York. “Men’s collections embrace the standard, but bring new twists to the old theme,” says Ragolia. And still to come before the catwalks collapse on Feb. 20, Oumlil and Trovata will showcase menswear, which will most likely take on the same somber tones of G-Star, and Diesel who showed earlier this week.
new york fashion week
More than one in ten (11%) online adults in the US say they have used Twitter – or a similar service – to share updates about themselves or view updates about others, and those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project.
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