Twitter for Agency RFP

After splitting with JWT last year, JetBlue is searching for a new agency of record (AOR). Said VP-Marketing Marty St. George, “We’re pitching our advertising AOR. Curious on digital savvy …first test is how many of the agencies will find me on Twitter.” He also hashtagged it #sneaky. St George – who can be followed at @martysg – is an MIT grad that has been at JetBlue since 2006.
JetBlue’s marketing strategy has relied heavily on the web and social media in the past few years; using Twitter as a customer service tool (with over 1.6 million followers), Flickr to humanize the brand, and YouTube to inform and engage with customers. The airline made Ad Age’s America’s Hottest Brands list in 2009, and is recognized as a progressive marketer.
Maybe Marty is doing this to make a defining gesture about JetBlue and the pitch (good on ‘im) but I personally really don’t see how finding someone on Twitter indicates digital-savvy … I think my longwinded friend Jaffe concurs …

CMO 2.0 Interview with Marty St. George, CMO at JetBlue (socialmediatoday.com)
CMO 2.0 Conversation- How Jet Blue Won The JD Power Award (thecustomercollective.com)

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Abandoned Artifacts

ArtificialOwl.net is a photographic collection of the abandoned material objects and places in our world. The images are both hauntingly beautiful and a disturbing reminder of wasted possibilities. A wide variety of abandoned subjects are explored, including man-made homages like the Cadillac Ranch. Dormant buildings are shown that are slowly being reclaimed by nature, or being reclaimed as graffitti canvases. Surreal caches of mammoth airplanes and cargo ships also highlight the tail end of the industrial life-cycle. Well worth a browse to understand the magnitude of our throw-away culture.
I really like the photos …
train
pool-l-2
first
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German Innovation, Undo Send, Saatchi Instore

Print is as dead as painting was at the dawn of photography. That is: Print is not dead, there is a future. And you can glimpse that future in the German cities of Leipzig, Berlin, and Hamburg.
german innovation
Mere days after Google unveiled an email preview feature for YouTube videos, Yelp reviews and Flickr and Picasa photos, Gmail Labs is introducing yet another feature that enables marketers to preempt a botched email blast. Undo Send enables users to effectively unsend emails that were prematurely sent — or that contain errors. The window of opportunity is a small one, however. “This feature can’t pull back an email that’s already gone; it just holds your message for five seconds so you have a chance to hit the panic button,” writes the Gmail Blog.
Andy Murray of Saatchi & Saatchi’s X in-store marketing network talks to Brandweek about how marketers should look for ways to boost consumers’ entire shopping experience. Murray discusses the need to try to better consumers’ lives overall instead of focusing just on what happens in-store. He also talks about new technology that allows shoppers to conduct a “search” within a retail outlet, as well as the potential for mobile technology to trigger in-store sales.


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Social Media: World Map of Social Nets, Blogs are Over, Craigslist Crime, Qik, Tribesmart

World map of social networks around the world

This month’s map shows the most popular social networks around the world. Facebook continues to make noises around the World but it’s clear that Asia is a no go area for it so it looks as if it’s going for the Caribbean.

Twitter, Flickr, Facebook Make Blogs Look So 2004
Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug. Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.

blogcover1

Bank robber hires decoys on Craigslist, fools cops
In an elaborate robbery scheme that’s one part The Thomas Crowne Affair and one part Pineapple Express, a crook robbed an armored truck outside a Bank of America branch in Monroe, Wash., by hiring decoys through Craigslist to deter authorities. It gets better: He then escaped in a creek headed for the Skykomish River in an inner tube, and the cops are still looking for him. “A great amount of money” was taken, Monroe police said, but did not provide a dollar value.

Christ … hello Harold Pinter! “Share your moments” via your mobile phone.

Tribesmart
With a lot of categories on offer, and large amounts of products to display, homepages on shopping comparison websites can often be very cluttered and potentially confusing for users. Tribesmart manages to avoid this trap though, and has created an attractive homepage with clear navigation options. There is one issue here though: the four-step instructions for registering and getting started may be useful for first time visitors, but once you have logged in and learned how the site works, this space would be more useful for navigation or product promotion.

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I Love Sleeveface

Sleeveface, The Book
What a bloody good idea. Beautifully simple, and especially pertinent to those of us old enough to remember the joy of 12″ vinyl sleeve art.

For those of you not familiar – sleeveface is a popular online meme that encourages participants to obscure a portion of their body with a record sleeve so as to merge the image with reality. Thousands of people have tried their hand at the optical illusion and there are loads of great images filling up flickr pools. There is even a youtube video tutorial. (Of course!)

Now someone has had the brilliant (I wish I’d done that!) idea of making a 192 page book out of it. It comes out on the 17th of November (two days before my birthday, folks!).

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Couple of good Flickr things … MadMen and Mini

Mad Men Illustrated
The subculture around Mad Men is continuing to grow. From fake Twitter characters to all the creatives in the office talking about it endlessly. Now someone has created a series of Saul Bass looking drawings of people and things from the show…

The Mini brand is all about fun and owner-specified (if not always owner-created) customization. Take a look around Flickr and you’ll see an amazing display of creativity. Mini fans are taking the brand ball and running with it.