Automotive: Saab Changes Perspective, Ford Movement Brings Leads

Saab – Change Perspective
This is kind of cute.

saab change perspective

Fiesta Movement Reaps 50K Potential Buyers on $0 Ad Budget
Ford evangelist Scott Monty‘s sent AdRants some stats on the progress of Ford’s Fiesta Movement, whereby 100 social “agents” drive around the country in Euro-spec Fiestas and complete appealing monthly missions related to volunteerism, adventure, style and design. According to Monty, brand awareness for the Fiesta has riven to the equivalent of models that have been on the market for two to three years.

Ford’s Fiesta Movement – Brand Ambassadors (viralblog.com)

Ford Fiesta Movement: Can Social Media Sell Cars? (mashable.com)

Ford’s Social Media Strategy – OMMA Keynote (viralblog.com)

Reblog this post [with Zemanta]

Automotive: Fiat, Fiesta

This Fiat Is Very Unreliable
This Fiat van spotted in London by Ben over at Noisy Decent Graphics demonstrates the power an irritated conumer can wield. Says Ben: “I bet Fiat hate it if he turns up at the local dealership. And it’s highly visible on the road, and now thanks to me, on search engines”.

Ford Flickrizes Fiesta
Ford’s European division chose to launch an all-images consumer generated thing that lets people contribute to and change a Fiesta covered with a collage of images. People can rate the images they like, dislike or add their own. I would like to think that this is innovative comms planning rather than a generic Yahoo offering…

Reblog this post [with Zemanta]