Saab – Change Perspective
This is kind of cute.
Fiesta Movement Reaps 50K Potential Buyers on $0 Ad Budget
Ford evangelist Scott Monty‘s sent AdRants some stats on the progress of Ford’s Fiesta Movement, whereby 100 social “agents” drive around the country in Euro-spec Fiestas and complete appealing monthly missions related to volunteerism, adventure, style and design. According to Monty, brand awareness for the Fiesta has riven to the equivalent of models that have been on the market for two to three years.
Ford’s Fiesta Movement – Brand Ambassadors (viralblog.com)
Ford Fiesta Movement: Can Social Media Sell Cars? (mashable.com)
Ford’s Social Media Strategy – OMMA Keynote (viralblog.com)
Electric cars could comprise 64-86% of US light vehicle sales by 2030, provided that consumers don’t have to buy the high-priced batteries themselves and an infrastructure can be built to maintain and manage them, according to a new study from the Center for Entrepreneurship and Technology at University of California, Berkeley
. To build the infrastructure for battery charging and swapping systems over the next few decades, the cost may exceed $320 billion, the study (pdf) found. However, that cost could be offset by societal health-related savings of $205 billion, as less vehicle pollution reduces the incidence of asthma and other respiratory diseases, writes Environmental Leader.
Ford’s Next Experiment With Sustainable Materials: Liquid Wood
Recently, scientists have been touting “liquid wood,” a bizarre pikecrete-like new material which some think could become as ubiquitous as plastic. Ford, eager to burnish its green credentials, took notice: One of its research wings in Germany has just inaugurated a three-year, $1.4 million program to figure out if liquid wood can be used in their car interiors and engines.
This Fiat Is Very Unreliable
This Fiat van spotted in London by Ben over at Noisy Decent Graphics demonstrates the power an irritated conumer can wield. Says Ben: “I bet Fiat hate it if he turns up at the local dealership. And it’s highly visible on the road, and now thanks to me, on search engines”.
Ford Flickrizes Fiesta
Ford’s European division chose to launch an all-images consumer generated thing that lets people contribute to and change a Fiesta covered with a collage of images. People can rate the images they like, dislike or add their own. I would like to think that this is innovative comms planning rather than a generic Yahoo offering…