Automotive: Saab Changes Perspective, Ford Movement Brings Leads

Saab – Change Perspective
This is kind of cute.

saab change perspective

Fiesta Movement Reaps 50K Potential Buyers on $0 Ad Budget
Ford evangelist Scott Monty‘s sent AdRants some stats on the progress of Ford’s Fiesta Movement, whereby 100 social “agents” drive around the country in Euro-spec Fiestas and complete appealing monthly missions related to volunteerism, adventure, style and design. According to Monty, brand awareness for the Fiesta has riven to the equivalent of models that have been on the market for two to three years.

Ford’s Fiesta Movement – Brand Ambassadors (viralblog.com)

Ford Fiesta Movement: Can Social Media Sell Cars? (mashable.com)

Ford’s Social Media Strategy – OMMA Keynote (viralblog.com)

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Automotive: Kerri Martin and Coda, OCC and Siemens, Honda Eco Grand Prix, Mustang 2010

Kerri Martin, once a high-profile marketer who did stints at BMW Mini and Volkswagen, will join electric-car maker Coda Automotive next week as its first chief marketing officer. Industry observers will be watching Ms. Martin, 39, to see whether she can make marketing lightning strike again. She and Crispin, Porter & Bogusky, Miami, created non-traditional blitz for the U.S. launch of the Mini small car in 2002 that was unique for the auto category, received rave reviews from industry pundits and created the concept of “motoring” for the brand. This time Ms. Martin will be working on the launch of the Coda sedan, the Santa Monica, Calif., company’s first car, next year.
coda-electric-car-front
Siemens has paired up with Orange County Choppers, the custom bike building outfit of TV fame, to build a one-off electric chopper. The “Smart Chopper” showcases Siemens technology, boasting a 60-mile range and a 100 mph top speed compliments of a 27-hp electric motor. Charging time is anywhere between 1 and 5 hours depending on the voltage available. In addition to leveraging Siemens electric technology, the bike also features LED lights compliments of Sylvania, a Siemens subsidiary. The bike has OCC’s characteristic flair, the least of which is a rear tire that wouldn’t look out of place on a car. The Smart Chopper will be making its way around the country for the balance of 2009 and is slated for auction in 2010.
Unveiling of Siemens first electric green chopper, made with Ora
Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude. In the game you don’t have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.
Firstborn are attempting to build a community around the (probably poor-handling, low miles-per-gallon) Ford Mustang 2010. Presenting a very powerful car-configuration tool, you can customize a template Ford Mustang the way you want or even customizing collaborating in real time with some people, in the end it’s about “experiencing” the car and also sharing it to the gallery (almost 2k submissions in a week) or, the main purpose for sport cars fans, downloading the image to use it as a wallpaper.
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Automotive: Electric Cars To Dominate by 2030, Meantimes Ford Gets (Liquid) Wood

Electric cars could comprise 64-86% of US light vehicle sales by 2030, provided that consumers don’t have to buy the high-priced batteries themselves and an infrastructure can be built to maintain and manage them, according to a new study from the Center for Entrepreneurship and Technology at University of California, Berkeley. To build the infrastructure for battery charging and swapping systems over the next few decades, the cost may exceed $320 billion, the study (pdf) found. However, that cost could be offset by societal health-related savings of $205 billion, as less vehicle pollution reduces the incidence of asthma and other respiratory diseases, writes Environmental Leader.
eco-cars-electricity-powered-lynx-offers-a-safe-ride-01

Ford’s Next Experiment With Sustainable Materials: Liquid Wood
Recently, scientists have been touting “liquid wood,” a bizarre pikecrete-like new material which some think could become as ubiquitous as plastic. Ford, eager to burnish its green credentials, took notice: One of its research wings in Germany has just inaugurated a three-year, $1.4 million program to figure out if liquid wood can be used in their car interiors and engines.

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Automotive: Fiat, Fiesta

This Fiat Is Very Unreliable
This Fiat van spotted in London by Ben over at Noisy Decent Graphics demonstrates the power an irritated conumer can wield. Says Ben: “I bet Fiat hate it if he turns up at the local dealership. And it’s highly visible on the road, and now thanks to me, on search engines”.

Ford Flickrizes Fiesta
Ford’s European division chose to launch an all-images consumer generated thing that lets people contribute to and change a Fiesta covered with a collage of images. People can rate the images they like, dislike or add their own. I would like to think that this is innovative comms planning rather than a generic Yahoo offering…

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