The Future of Communications

<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/savannah-strategies/savannah-2020-conference&#8221; title=”The Future of Communications” target=”_blank”>The Future of Communications</a> </strong> from <strong><a href=”http://www.slideshare.net/savannah-strategies&#8221; target=”_blank”>Savannah Strategies</a></strong> </div>

Future Children, The World According Today’s 9 Year Olds

Future-thinker Shane Hope explores the cultural and technological norms of the distant future, expressing them through the fictional schoolwork diaries of children in the era of “memochems, divvies, and exocortical existence.” His work with Compile-A-Child exists at the intersection of science fiction and imaginative childhood innocence, built on extensions and iterations of emerging themes in transhumanistic cognitive science.

(Video) The World According To 9 Year Olds
Questions include: identifying the most famous celebrities, their first computer interactions, and their fears. If nothing else, it will make you feel a bit older than you currently are.

The decade according to 9-year-olds from allison louie-garcia on Vimeo.

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Exploring the Ruins of Friendster

Exploring The Ruins Of Friendster
A recent Onion spoof highlights a fictional discovery of the ruins of the “Friendster Civilization.” An “Internet anthropologist” is seen describing a once-vibrant culture that seems to have vanished overnight. It’s a funny but interesting way to examine how we represent ourselves, and how future generations may see us (if having to decipher our culture based on social media profiles).

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Marketing’s Utopia

Interesting snippet from Dave Nottoli that resonated with me. “The image industry splits broadly into two sectors: the Utopian (advertising + Hollywood) and the Dystopian (media + Hollywood).”

Commerce (and i guess therefore marketing) produces utopia. Their line is: “There will be a future. It will be good. You will be there.”

Newsmakers produce violent dystopia. Their line: “If there is a future, it will be violent and brutish and you will be there.”

buckminster fuller

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TV & Posters Redux

Seven years on – and with the internet amplifying the shift from “interruptive” to “engaging” advertising – branded content has exploded. And the good news for advertisers is there’s a format or idea to suit every budget – from low-cost hosting of videos and entertainment on the web, through staging festivals and shows such as the O2 Wireless event, and funding or sponsoring hit TV shows.

Poster Boy: Remixing Subway Ads
Poster Boy is a notorious street artist that remixes ads in New York City subway stations. Using simple tools – mainly just a razor blade, he cuts out images and text from advertisements, recontextualising them into a new hybrid artwork. The pieces generally have a critical edge to them, making comments on the state of society and on the advertisements themselves.
(tags: poster consumer art advertising)

Unilever’s Polman Calls For Change

Some energizing news in this morning’s Ad Age: Unilever’s New Leader proclaims “You Can Expect Change”.
Going forward, Unilever’s Paul Polman is apparently seeking broader adoption of “Alternative Communication Vehicles.”

“The challenge for all of us in the industry is to continue to find better and creative ways to connect with the consumer … as P&G used to say, when and where consumers are receptive. Companies that do well anticipate that. And Unilever has some wonderful examples of where they are starting to do this. The same examples you will find in other companies. Some companies talk a lot about having moved out of conventional TV into alternative media, but then when you look at the numbers, you don’t see it. I think if you look at Unilever, you already see a faster move toward alternative-communications vehicles. The challenge for companies like Unilever is how to get these best practices more broadly implemented across the organization.”

Music to my jaded ears Mr Polman!

Obama Delivers, McDonalds Delivers on Promise, Twiller, Greener Meetings, Honeyshed

  • Obama’s big speech pulls 38.4 million Obama’s Thursday speech, in which he accepted the Democratic nomination for president, drew the biggest audience for a Democratic speech in at least 12 years and perhaps ever, since Nielsen only began keeping detailed nightly records in 1996.Some 38.4 million total viewers tuned in across 10 networks for the speech, in which Obama became the first major-party black presidential nominee in U.S. history. Certainly the historic nature of his speech, delivered 45 years to the day after Martin Luther King Jr.’s “I Have a Dream,” drew in more viewers than would have usually tuned in for the convention.
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  • Customer: Can I have five barbecue sauces?
    Cashier: No. This is not Burger King. You cannot have it your way.
    –McDonald’s
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  • New York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters — which many already do anyway — as they progress though a plot. Richtel’s Twitter serial is “about a man who wakes up in the mountains of Colorado, suffering from amnesia, with a haunting feeling he is a murderer,” the author wrote. “In possession of only a cellphone that lets him Twitter, he uses the phone to tell his story of self-discovery, 140 characters at a time.” The main character is also accompanied by a hooker, who occasionally appropriates his phone and Twitters conflicting messages — warning people that he is a killer, for example. The narrative boasts multiple opportunities for interactivity. It weaves in and out of current events and occasionally solicits other Twitter users for help or advice — an outreach Adrants called “disingenuous” because Richtel does not “follow” other Twitter members.
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  • ProtonMedia announced today that it would be funding a non-profit “Go Green, Go Virtual” to promote virtual worlds as a carbon-saving alternative to constant travel for distributed workforces, promote virtual events and training over physical, advocate telecommuting, and encourage networked collaboration. The foundation will be funded through a percentage of ProtonMedia’s profits from licensing ProtoSphere with the money going “to support worthy organizations dedicated to promoting environmental responsibility through energy conservation and alternative energy use.” A worthy effort … although as we know Avatars have their own carbon footprint…
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  • Almost a year after the ad world first heard of Dave Droga’s plans to launch Honeyshed (and gave it very – shall we say – “mixed” reviees, the branded entertainment-meets-online shopping venture has named a CEO and is preparing to make the jump from beta to reality. Honeyshed’s premise is to make the online shopping experience entertaining and more social. Aimed squarely at Generation Y (the 18- to 35-year-old set), the goal of the website is to promote brands online, not by using banner ads, but via “Saturday Night Live”-esque themed vignettes that are paid for by the brands. Users can digitally window-shop products on channels such as “girl fashion” and “tech and toys,” then place their choices on a wish list of online purchases that Honeyshed dubs “my stash.”