The Sims 3 Sidekick

I was alerted to the new Sims 3 campaign by Alina. I was underwhelmed by their mandatory Facebook, Twitter, YouTube pages, but was intrigued by the Sim Sidekick (for a couple of minutes anyway). You can choose from six characters on the website, and the one you pick follows you around the web, interacting with site-specific responses designed for different sites. (The abovementioned  Twitter,, YouTube and so on.) I took a random sidekick for a spin. He liked my blog (apparently) but wasn’t a huge fan of Facebook…

sims 3 avatar

sims 3 facebook

sims 3 twitter

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Screw-Ups: Zombie Treasure Hunt, Snckrz

A marketing stunt involving a “treasure hunt” for convincing-looking human remains across central London has gone awry, according to organisers, with a number of bloodied body parts (and chicken livers) going missing. The stunt was orchestrated by Monument PR to promote tomorrow’s Friday the 13th launch of console game ‘Resident Evil 5′, a zombie and gore-focused title. The stunt involved a treasure hunt in which around 50 members of the public had to retrieve various legs, arms, heads and torsos from a number of secret locations.

Mars forces Poke to shut down Snckrz site
Mars has forced the digital agency Poke to shut down an unauthorised website that encouraged users to create their own logo for the chocolate bar Snickers. Consumers could type whatever slogan they wanted on to the site, at, and the words would appear on the logo on the front of a Snickers bar.



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Asia: Couplelook, Maple Story

Couplelook: Dressing the Same in Seoul Evidently there is a trend among young South Korean couples and honeymooners known as “Couplelook.” Essentially, couples match their clothing together. Originally, it was full on matching of outfits, but recently, the trend has evolved into more subtle details, such as matching watches, glasses, or sneakers. The most common manifestation are matching t-shirts. Some high end brands are even offering special Couplelook outfits and there are even a few stores that specialize in the look.


Woman arrested for killing virtual husband in Maple Story A Japanese piano teacher has been arrested for the murder of her virtual husband after an abrupt but messy online divorce. The 43-year-old from Kyushu province in southern Japan faces a maximum sentence of five years in jail if she is found guilty of killing off her digital partner. She is accused of hacking into the profile of a 33-year-old office worker from Sapporo 620 miles away, whose avatar on the Maple Story computer game was married to her character until he unexpectedly demanded a divorce. The spurned make-believe wife was so angry at being jilted that she logged into the game using her partner’s password and destroyed the character that he had spent a year creating. She was arrested at home in Miyazaki yesterday on suspicion of illegal access on a computer and manipulating electronic data, according to police in Sapporo where she is being detained. The woman has not been formally charged. If convicted she could be jailed or fined up to £3,100.


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