Goodby Promotes Gareth Kay to Director of Brand Strategy
The inexorable rise of Gareth Kay. Always great to see one of the good guys getting to the top. And he’s rid himself of that perplexing title of “director of *digital* strategy” to boot. (Is digital strategy different? That’s a mindset rather than a different discipline, surely?)
Goodby Hires Modernista!’s Kay for Digital
“Goodby, Silverstein & Partners has hired Gareth Kay as its new director of digital strategy. Kay is shifting to the San Francisco shop from Modernista!, where he was head of planning. He served at the Boston agency for six years after moving to the U.S. from London, where he worked at Lowe. Kay replaces Hashem Bajwa, who left Goodby in May to join TBWA as part of a clutch of “digital artists” brought in to supercharge its efforts in new media.”
Good luck Gareth!
Gareth Kay is a very clever bloke (and not just coz he wears glasses). He just wrote a nice piece entitled “Social Ideas not Social Media”. The mighty Gaz opines: “So, let’s stop obsessing about social media and worry instead about what’s important. While social media channels fade in and out of social significance (was it only two or three years ago that Second Life was the channel we were all talking about), social ideas are timeless in their power. There’s two types of ideas in the world – social ideas and anti-social ideas. And it’s plain to me that those ideas that contribute positively culture are the ones that are going to help build business.”
I have been harping on about “adding value” through brand communications for some time now, and its always good to see someone smart articulating the same thoughts … albeit in a rather more thoughtful and articulate way than yours truly!