Road Warriors: A-Team v Google Earth, Darth Vader v Tom Tom

Hit the road
The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities.
It’s on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team..

Tom Tom has introduced a new feature letting users customizing their GPS device with some voices from Star Wars characters:
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Social Media: Iceland Friends, BART AR, Absolut Drinkspiration, JetBlue Twitter

Iceland wants to be your friend
Iceland Wants to Be Your Friend is an initiative of the Icelandic Tourist Board, “which means that it’s a very, very, very serious thing indeed. It is loved and cared for by many good people for at Takk Takk, using brains and fancy machines.”

San Franciso’s subway system, the BART, is the latest entity to use augmented reality to grab customers’ – or in this case, riders’ – attention with a message. Developed by metaio, the application – called junaio – shows transit data such as station locations and estimated arrival times. Riders point the phone’s camera and find directions to the nearest BART station and a list of estimated arrivals for the next several trains via text or graphics that are overlaid on real objects.
Absolut is launching Drinkspiration, a drink application combining the latest mobile technology with GPS, Twitter, and Facebook. Drinkspiration is an interactive encyclopedia of recipes that helps you find and share personalized drink recommendations based on taste, weather, time of day, bar vibe, sound volume and real-time drink trends. Drinkspiration by Absolut for Android is available for free in the Android Market.

Jetblue Twitter promotion attracts huge crowds
Huge crowds gathered across New York this week after budget airline JetBlue announced via Twitter that it would give away airline tickets at undisclosed locations across the city. Hundreds of tickets were given away within minutes of each location’s being announced, with long lines forming and one taxi driver abandoning his vehicle (and his fare) to claim a free ticket.

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US Adults Spend Eight Hours A Day In Front Of A Screen

Adults Spend 8 Hours a Day in Front of a Screen, Study Finds
The average American adult is exposed to various screens — TV, personal computers, cell phones, video games, GPS units and more — for about 8.5 hours every day, according to a Nielsen-backed study conducted by Ball State University‘s Center for Media Design. The study followed 350 test subjects and tracked their viewing instead of using the traditional method of allowing subjects to report on their media consumption. Adults ages 45 to 54 spend on average one hour per day more with screens than others. Overall, Americans are exposed to just more than five hours of live TV per day compared with 15 minutes of DVR playback and 2.4 minutes of computer video.

multiscreen

Among other finds:

— computer video consumption tends to be quite small with an average time of just over two minutes a day.

— Adults spend an average of 6.5 minutes a day with with the number rising to 26 minutes a day among those aged 18-24

— Adults spend an average 142 minutes a day in front of computer screens

— Adults spend an average 20 minutes a day engaged with mobile devices with the highest usage — 43 minutes a day — among the 18-24 age group

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WANT, Hand Me Down

WANT is an interactive (anti) retail experience created by the the University of Washington’s Environmental Design class. The exhibit is designed to make learning about saving money a pleasurable experience. Actual goods are replaced with lookalike objects that preach the benefits of thrift. It’s an interesting subversion, encoding a message at-odds with the inherent nature of the retail environment.
want
Clearly, most of us are consuming far more than we need or should. We live in a culture characterized by planned obsolescence and throwaway fashion. And some progressive brands like howies with their hand me down range are beginning to address the issue.
hand-me-down1


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