Who is more powerful: 400-million-user strong Facebook founder Mark Zuckerberg, or the leader of the free world? That was the question posed to Soraya Darabi, #53 on our Most Creative People in Business list, who explained that their power, at least in terms of reach of voice, is not so different. Darabi broke down the access to communication tools that Obama and Zuckerberg hold, comparing the old-age methods of the president (network TV, radio, newspapers, etc.) to Facebook’s reach as a social network.
“Google Me” Social Network Rumors Fueled: It’s Real, Heavily Staffed
7diggsdigg Those rumors about Google’s Facebook-rivaling social network just got a whole lot more interesting. A former Facebook exec has been quizzing contacts inside Google and discovered that it’s all real, with large numbers of Google staff busy on task.
Historypin, created by the social movement We Are What We Do, who are partners with Google, is a virtual time machine that allows users to take a peek at what the world looked like way back when. The website, which launched in London in June 2010 uses Google Maps and Street View tech and hopes to become the largest user-generated archive of historical images.
The U.K.’s Telegraph paper is reporting that “according to some sources” access to Foursquare
has been shut down in mainland China. The reasons behind the censorship haven’t been explained, but it’s pretty typical behavior from a government that has regularly closed access to online services when they permit users to behave in unapproved manners–Twitter
have been targets, and the recent spat over Google
‘s censorship is now the stuff of media legend.
BP buying “oil spill” and other terms on Google
As consumers turn online for information regarding the Gulf of Mexico oil spill, BP is looking to do some damage control by buying search ads on relevant keywords, and by broadcasting its cleanup initiatives on a dedicated YouTube channel. BP is said to be putting between $600,000 and $1 million into its paid search ad effort and $50 million more on TV ads.
Google Maps v Trans-Siberian Railway
The joint project between Google and the Russian Railways guides virtual travelers on a detailed tour along the famous route where you can see Moscow, the Khekhtsirsky range, the Yenisei river, Vladivostok and many other views of Russia without leaving the comfort of your house. During the trip, experience classic Russian literature and stories that accompany sites along the route. Make sure to select audio and hear the rumble of the wheels to complete the trip.
Travel the Trans-Siberian Railway From Your Sofa, Using Google Russia’s YouTube and Maps Mash-up [Google] (gizmodo.com)
Trans-Siberian Railway Views, a Click Away (thelede.blogs.nytimes.com)
Take a Virtual Journey on the Trans-Siberian Railroad (centernetworks.com)
Google Sends You On The Trans-Siberian Railway (VIDEO) (huffingtonpost.com)
Google sends us to Siberia (timesonline.typepad.com)
Will virtual travel ever replace real travel? (guardian.co.uk)
Virtual Tour on the Trans Siberian Railway (downes.ca)
Google Russia creates virtual tour of Trans-Siberian railway journey (guardian.co.uk)
iPhone, Verizon Lead in Smartphone Satisfaction
Despite the traditionally high Blackberry penetration among business users, smartphones with more consumer-oriented functionality – such as the iPhone, Google’s Android and Palm Pre – score the highest in a customer satisfaction study (pdf) from CFI Group. The CFI Group Smartphone Satisfaction Study, based on surveys of more than 1,000 US smartphone users, also found little relationship between smartphone satisfaction and consumer satisfaction with network provider. Verizon and T-Mobile get top scores for satisfaction in this category, despite the fact that the iPhone is exclusive to AT&T.
MIT’s Media Lab has designed a way to help you understand the economic and ecological implications behind different products you buy–it’s an interactive map that displays where each component came from. Specifically designed to be a “collective tool for transparency and sustainability,” SourceMap’s intended to demonstrate how important supply chains are, and what the consequences of each part of the chain work out to be. It’s set up like a social network, so that anyone from producers to end-users can take part (as long as you’re a registered member). Check out the demonstration video to get a better insight:
Monopoly City Streets
Hasbro and Google have teamed up to create the biggest game of Monopoly ever, with the board being the entire world in Google Maps. “We’ve enlisted Google’s help to find three new Monopoly game pieces. You have the chance to have your building design (and bearing your name) included in the biggest game of Monopoly of all time. Use Google SketchUp to design a 3D building, then upload your dream structure to the Google 3D Warehouse to enter it into the competition. “Use Google SketchUp to design a 3D building, then upload your dream structure to the Google 3D Warehouse to enter it into the competition.
The Metropolitan Fire Service (MFS) in Adelaide
says it is worrying that two girls lost in a stormwater drain raised the alert on a social networking site rather than ringing triple-0. The 10- and 12-year-old girls updated a Facebook
status to say they were lost in a drain on Honeypot Road at Hackham in Adelaide’s southern suburbs on Sunday night. Glenn Benham from the MFS says it was fortunate a young friend was online at the time and was able to call for help for them.
“It is a worry for us because it causes a delay on us being able to rescue the girls,” he said.
Nearly half (45%) of US employers say that they now use social networking sites to dig up information about job candidates, a significant jump from 22% last year, according to a survey commissioned by CareerBuilder
, which also found that another 11% of employers have plans in the works to start using social networking sites for screening. The study, which was conducted by Harris Interactive
, confirmed that as social networking grows increasingly pervasive, more employers are using these sites to screen potential employees.