Packaging: Newton Running

Newton Running
Newton Running based in Boulder, Colorado is striving to produce shoes that have a very low impact on the environment. The company wanted to also look at the way the shoes were packaged and see if there was an alternative to the conventional printed cardboard boxes. Newton worked with TDA Advertising and Design to develop a new package that is less box and more carton. The new package is a molded design that uses 100% post consumer recycled material. The shape of the carton fits the shoe eliminating the need to pack it with tissue paper. Instead of stuffing the shoes with even more paper, the company includes a pair of socks in one and a reusable shoe bag in the other.

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Eco News: HP’s Carbon Reducing Bag, Sahara Forest

  • In a brilliant and ‘why didn’t I think of that’ move, HP has begun shipping its new Pavilion dv692 laptop in its very own padded messenger bags made of recycled material. Instead of wrapping each computer up in a ton of cardboard and Styrofoam, each laptop will be placed in it’s own carrying case with just a bit of bubble wrap and then shipped in packs of three, reducing HP’s individual consumer packaging by 97 percent! The system is currently being utilized at Wal-Mart and Sam’s Club.
  • hp laptop bag

  • Recently a trio of entrepreneurs announced an incredible solution for the world’s resource problems: turn the Sahara desert into a source for food, water, and energy. The Sahara Forest Project is a solution that combines seemingly disparate technologies – Concentrated solar power and Seawater Greenhouses – and turns them into a mean, green super-massive biomachine. The elegant system could potentially produce enough energy for all of Africa and Europe while turning one of the world’s most inhospitable regions into a flourishing oasis.

Renegade Air gardening in NYC

I came across this interesting extension of the “Guerilla Gardening” phenomenon. Any of us who live in NYC know its not always the ‘greenest’ place – at least when it comes to flora and fauna. Thats why I was intrigued by TODO Design’s proposal to take over New York City billboards and greenify them with living “air gardens”.

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Billboards (contend Inhabitat) are “designed as monological messages aimed at a target audience zipping past in cars in a defined direction, such as a one way street. As the flip sides of the billboards are not designed to market to a pedestrian or community scaled audience, often appearing as blight on the landscape. Garden Spots proposes to exploit them to provide gardens in the sky, a place for nature to take root and to provide relief to the community”. (Interestingly, New York is also notable for its spectacular billboards aimed equally at a pedestrian audience).

I think it is an excellent idea to use billboards as a way of reducing a City’s carbon footprint and beautifying it at the same time. I have suggested green billboards to clients on several occasions (notably Planet Green) so far without success!

Apparently these air gardens are designed around self-sustaining technologies with photovoltaic panels powering the automated drip irrigation system fed from the base of the billboard towers. As such, the gardens will require limited management once established and can be monitored in clusters from a centralized location via wireless technology.

I just hope they use drought-resistant plants …

Post Scriptum: Actually this reminds me of Leo Burnett’s growing lettuce billboard promoting McDonald’s venture into fresh salad meals. Having just won Gold at New York Festivals’ Innovative Advertising Awards, the billboard was carefully constructed with a horticulturalist/landscape architect, allowing the lettuce buds to bloom over time, gradually filling up the sign with beautiful, edible leaves.

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Chris Jordan’s “Running The Numbers”

“Jordan’s large-scale color photographs portray the detritus of American consumption. Gaining access to some of the country’s largest industrial waste facilities, Jordan photographs the refuse of consumer culture (e.g., diodes, cell phone chargers, cigarette butts, circuit boards) on an immense scale. Spanning up to ten feet wide, Jordan’s prints are at once abstract and detailed.

The frequent use of distorted perspective, repeating forms, and disorienting scale help create the illusion of abstract landscapes. A pile of sawdust appears to be a massive mountain; an endless expanse of circuit boards looks like an aerial view of a dark city. In some instances, Jordan has located specific discarded objects at waste facilities and photographed them on location. In other instances, the artist has created elaborate sets, which are then photographed in his studio. Some images are constructed from multiple 8×10-inch negatives that the artist has digitally interlaced into a single image”.

Chris Jordan has exhibited in galleries across the US and even in Second Life.

Links for 2008-01-25 : Flashman, WalMart’s Electric Car Plans, Multichannel Marketing Woes

Links for 2007-11-19 : Global Warming, P&G, Quarterlife, RCRD LBL, Kindle, Reading

Change The World Or Go Home (Yeah, you!)

This is a great deck/ inspiration piece from the Purple PontificatorPiers Fawkes. I was going to tag it and let it show up in “Links for…”, but I decided it needed a post of its own for all my readers (that’s you, mother) to enjoy.

Says Piers: “when I first look at the title I feel like it’s not my place to make such grand statements – but then I look at it again, I think to myself, ‘yeah – that’s what I want to do’. I run PSFK in all its manifestations to make things better.”