iAd

Apple unveils iAd
Apple has revealed details of its new mobile advertising platform, allowing advertisers to run campaigns that “combine the emotion of TV with the interactivity of the web”, as the company targets delivering one billion ad impressions a day. The platform, called iAd, will be pre-installed in the new iPhone 4.0 operating system, set to be released this summer, and will give advertisers the ability to run full-screen video and interactive ad content without requiring the user to navigate away from an app.

What iAd Won’t Do For Marketers
For online marketers, there is a lot to like about Apple’s mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario).

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iPhone leads in satisfaction … but where’s it made?

iPhone, Verizon Lead in Smartphone Satisfaction
Despite the traditionally high Blackberry penetration among business users, smartphones with more consumer-oriented functionality – such as the iPhone, Google’s Android and Palm Pre – score the highest in a customer satisfaction study (pdf) from CFI Group. The CFI Group Smartphone Satisfaction Study, based on surveys of more than 1,000 US smartphone users, also found little relationship between smartphone satisfaction and consumer satisfaction with network provider. Verizon and T-Mobile get top scores for satisfaction in this category, despite the fact that the iPhone is exclusive to AT&T.

iphone love

MIT’s Media Lab has designed a way to help you understand the economic and ecological implications behind different products you buy–it’s an interactive map that displays where each component came from. Specifically designed to be a “collective tool for transparency and sustainability,” SourceMap’s intended to demonstrate how important supply chains are, and what the consequences of each part of the chain work out to be. It’s set up like a social network, so that anyone from producers to end-users can take part (as long as you’re a registered member). Check out the demonstration video to get a better insight:
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Techno Deathmatch: iTablet vKindle, Pixi v iPhone

The hype around the iTablet is reaching a fever pitch with the Kindle increasingly looking like yet another example of Apple roadkill. If Apple can consume 32% of the profits in the mobile phone biz in less than three years, it should be no problem to swallow the nascent e-reader business in one quick bite. No sooner had Jeff Bezos graced the cover of Fast Company than the Kindle was pronounced dead by the digiterati (actually, it was “Kindle in Danger of Becoming E-books’ Betamax,” according to Brett Arends in the Wall Street Journal). With competition for e-readers heating up, will Jeff be able to defend his walled garden from rivals inside and outside the category that he built?
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Palm Pixi v iPhone
Palm‘s Pre was heralded as a potential iPhone-killer well ahead of its launch, but in the end it didn’t quite deliver. Its performance was slightly ahead of the iPhone 3G, but lagged behind Apple’s revamped iPhone 3GS (aided in part by Apple’s enhanced iPhone firmware which works on all its smartphones). Then we heard rumors that Palm was working on another webOS phone, but it had possibly been delayed due to poor Pre sales. That phone was codenamed Eos and Pixie, and it’s turned out to be the new Palm Pixi–a candybar phone with much simpler design than the Pre. So much simpler, in fact, that it’s probably fairer to compare the Pixi’s performance to the older iPhone 3G–which is still on sale, and is Pixi’s closest competitor. Pixi’s less capable than the Pre, and priced more cheaply, and it makes even more sense.

Report: Steve Jobs concentrating on tablet (news.cnet.com)

Steve Jobs is Hard at Work on Apple Tablet (shoppingblog.com)

Analyst: iPhone secure against competitors, AT&T not so much (venturebeat.com)

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iPhone: The Hummer of cellphones

iPhones Overload AT&T’s Network, Angering Customers
“Slim and sleek as it is, the iPhone is really the Hummer of cellphones. It’s a data guzzler. Owners use them like minicomputers, which they are, and use them a lot. Not only do iPhone owners download applications, stream music and videos and browse the Web at higher rates than the average smartphone user, but the average iPhone owner can also use 10 times the network capacity used by the average smartphone user. “They don’t even realize how much data they’re using,” said Gene Munster, a senior securities analyst with Piper Jaffray. The result is dropped calls, spotty service, delayed text and voice messages and glacial download speeds as AT&T’s cellular network strains to meet the demand. Another result is outraged customers.”

erics huge iphone

Photo: Eric’s iPhone

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Absolut Drinkspiration, Soap Poster, Barmy Army

Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don’t just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You’ll never order the same boring drink again.
absolut drinkspiration
Worthy of Jonathan Durden or John harlow – a poster that’s actually made from soap. The poster was the idea of Grey Group Hanoi for the World Bank’s Ministry of Health and the Water and Sanitary Program. At the top are the directions: “This poster is made of soap. Use it to wash your hands!” Attached below are dozens of squares of blue paper coated on both sides with soap. The perforated squares can be torn off and used just like bar soap to wash hands. Put up two months ago, the posters were hung outside of public restrooms in 50 locations in the cities of Son La, Phu Tho, Hung Yen, Nghe An, Binh Dinh, Ninh Thuan, Dong Thap and Vinh Long.
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Naked Communications has joined forces with the English cricket supporters’ club, the Barmy Army, to launch the fan club’s first music single.
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iPhone Apps: Gun, Zippo

The iPhone’s latest application, which turns the Apple phone into a mock firearm, has been dubbed “hugely irresponsible” by anti-gun campaigners who claim it glamorises gun culture. The application, available from Apple’s online store, places an image of a gun on the iPhone and emits a loud gunshot sound when the owner points and shakes it. Users can toggle a safety switch, pull a trigger, and reload virtual shells or bullets. Several different gun applications are available, from revolvers to shotguns, including a “gangsta edition”. The French developer Damabia describes one of the applications — Boom! Boom! –as recreating the “childhood game of playing cops and robbers”.
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Zippo “Virtual Zippo Lighter” iPhone App Sparks Three Million Downloads
Zippo and Moderati today announced that their free iPhone app, the Virtual Zippo Lighter, has been downloaded over three million times since its release last October, making it one of the most popular and prevalent branded applications in the App Store’s history. The application is averaging about 100,000 new downloads per week. The Virtual Zippo Lighter, which brings the look and feel of Zippo’s iconic lighter to the iPhone, quickly rose to the Top Three in the App Store’s Top Free Apps list after it was initially released, and has maintained a steady position in the Top 40 over the last five months. Most apps have a shelf life of thirty days in the Top 40, making the Virtual Zippo Lighter’s “triple platinum” longevity even more impressive.

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Darmanogram, iPhone Car, Brooklyn Botanic, Brands Go Hollywood, $

Known for it’s off beat designs, Swiss automaker Rinspeed unveiled a new concept car that will be shown at the 2009 Geneva auto show. The Rinspeed ‘iChange’ has a ton of unique design ideas packaged in it. Gone are such mundane things as a key. Its role is filled by an Apple iPhone, which plugs into the dashboard and controls key vehicle functions
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This Thursday, Brooklyn Industries is teaming up with the Brooklyn Botanical Garden to host an event in their NY and Chicago stores to celebrate plants. There will be raffles for plants, gardening books, and botanic garden memberships. Representatives from the garden will also be on hand to offer advice on resuscitating sunlight deprived houseplants back to life. Brooklyn Industries will launch their new spring 2009 line which is inspired by gardens and art. “Green” refreshments will be served. You can find details of the event here. Garden and fashion label, interesting pairing.
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A slideshow on FastCompany.com highlights how far brands are going to get infused with popular entertainment. A review of eighteen “innovations” from CAA describes how the talent-turned-marketing agency goes about working with content makers and corporations to create a win-win for both parties. In the slideshow, we see examples that include how CAA helped Neutrogena introduce a 22-year-old Neutrogena scientist into LonelyGirl15; and how they “wove” Cisco, Acura, Microsoft and UPS into the plot of web series Gemini Division.
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All About Money
Designboom has compiled a lengthy post all about currency design and artists who use monetary imagery in their work. They showcase money from around the world and explore artists who play with these powerful symbols of wealth. It’s an interesting look at the complex relationship we have with these little pieces of paper and metal.

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