Top (& Bottom) Tens: Names, Industries

Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Having christened their share of Internet phenoms, the good folks at Catchword decided to looked back to identify the 10 biggest dot-com naming trends—and their best and worst examples.
A report this month from the US Bureau of Labor Statistics (BLS) predicts that department stores, newspaper publishing and the postal service are among the top 10 industries in the US headed for extinction, while management, scientific and technical consulting, employment services, full-service restaurants and a range of healthcare-related service industries will experience the most wage and salary employment growth by 2018.
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NPD: Ms Taken, Tru Blood, Starbucks VIA, matsune & subal

Ms. Taken
Single guys know that a shiny ring finger on the left hand means do not disturb. Or at least that’s what women want them to think. Ms. Taken is a novelty ring meant to thwart the approach of less-than-desirable male suitors. It looks like a ring and works like a ring, but can be easily hidden in a handy little keychain if the right guy enters the scene. Included with the purchase of the faux band is a deck of “Playaz” trading cards, which profile 20 types of guys that should be rendered completely powerless with the proper use of the ring. With catchy names like Neal Anderthal and Jamaall That, the cards should help women remember which dudes to decline.

This month’s release of Tru Blood, the “blood-red” beverage created for HBO’s hit vampire series True Blood, got us thinking: What other fake products successfully jumped off screen and onto store shelves? Marketers are only too happy to get these products into the hands of fans. And the fans can’t wait to scoop them up–if only to blog about how awful they are. Here’s a look at some fictional products that became a reality, and our thoughts on whether they were any good.

We’re already over a week late on this but…Starbucks recently launched it’s new VIA product yesterday. For those of you living in a coffee vacuum VIA is Starbucks’ answer to the one shot coffee pod trend in home brewing. The brand is touting the offering as being so good “you won’t be able to tell the difference between Starbucks VIA and our brewed coffee.”

For four days only, matsune & subal bring you “store” – “a collection of more than 60 amazing and astonishing, unique performance products. Priced to sell! No budget too small! But when this store’s gone, it’s really gone. So don’t miss this brief opportunity to consume like you’ve never consumed before! With both ingenuity and humor, store questions the consumption of art and our consumption of the consumption culture. It lets audiences/customers/viewers analyze their own roles as consumers of performance and as performers of consumption, as they purchase individualized performance products that they may consume on the spot, take away, or get delivered in the mail.”


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