Goodby Promotes Gareth Kay to Director of Brand Strategy
The inexorable rise of Gareth Kay. Always great to see one of the good guys getting to the top. And he’s rid himself of that perplexing title of “director of *digital* strategy” to boot. (Is digital strategy different? That’s a mindset rather than a different discipline, surely?)
New York Times Chooses New Font To Cope With The Great Recession
The New York Times June 14 issue of their magazine was 9% smaller to cope with high paper costs and their decline in revenues during what they are calling the “Great Recession”. To ensure that there is still the same volume of content though, the New York Times has changed its typeface to Lyon Text which it says allows them to print almost as many words on the page as the previous format.
Cool street art on manhole covers.
Free green home designs … FreeGreen’s goal is to “give our users house plans which simultaneously provide design and product options that meet or exceed existing third party standards, while giving users choice and options in the realm of cost, style, and environmental commitment.”
Unfortunately for Grey and for Doc Morris, not everyone thought their “Evil Sperm” ads were funny. Quite a few people thought they were racist, insensitive, offensive and inappropriate — and now those adjectives are associated with Doc Morris pharmacies in people’s heads.
Facebook Removes Two Holocaust Denial Groups
“Facing increasing bad publicity and pressure from members and Web denizens, Facebook yesterday confirmed the removal of two Holocaust denial groups from the social networking service. The groups — “Based on the facts…there was no Holocaust” and “Holocaust is a Holohoax” — were aimed at those who for some reason seem to think the Holocaust never happened.”
I am personally non-plussed by these denials … especially having spoken to one of Belsen’s liberators (my grandfather).
Well we’ve all seen the Franklin Mint “Commemorative Coins” advertised on TV, but they aren’t the only brand aligning themselves with the Obama phoenomenon:
- This Friday Pepsi brand ambassadors will be roaming the streets of Washington handing out samples and branded badges and scarves bearing various “Obamaisms” like “hope” and “change”.
- Ikea has installed its own version of the Oval Office inside Washington’s Grand Union Station. The installation matches the look of the room but uses Ikea furniture.
- Quaker Oats is supplying oatmeal to 11 bloggers’ parties to promote a campaign to feed 1m low income families.
- Dunkin’ Donuts has launched a limited edition “Stars and Stripes” donut for the week of the inauguration.
- Shopping TV network QVC is broadcasting during an inauguration ball hosted by actors’ political group the Creative Coalition. This event is also sponsored by Pepsi. QVC will also sell memorabilia including Obama and Martin Luther King commemorative coins ($20) and a “Presidential” pocket watch ($90).