Merry Christmas!

Here’s my (second) favourite Christmas story …


“One Christmas was so much like another, in those years around the sea-town corner now and out of all sound except the distant speaking of the voices I sometimes hear a moment before sleep, that I can never remember whether it snowed for six days and six nights when I was twelve or whether it snowed for twelve days and twelve nights when I was six…”

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Good Ideas: Lindt Gold Bunny, Virtue

This Easter weekend, Lindt hosted the “Gold Bunny World” at The Westfield Shopping Centre. Situated in the atrium, outside the Nike and Apple stores, it featured a maze created from real hedgerow, stilt walkers, a pop up shop selling gold wrapped chocolate rabbits (with £1 from every sale going to GOSH), and colouring in activities and other events for children – not to mention the giant gold bunny.

lindt gold bunny

Tousle-haired and sartorially challenged ex-Fallon planner Spencer Baim started up “Virtue” to help “tap Vice Magazine‘s genius” (shurely shome mishtake?) And who knew, it seems to be working …
spencer-baim
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Cyber Monday

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1st) and Cyber Monday Two (December 8th) may command a greater share of online sales than they have in years past.
This increases the importance of search marketing for retailers, according to Performics, writes Retailer Daily. The firm analyzed its annual Cyber Mondays data, which have shown a weekly online sales spike on Mondays throughout the holiday season for more than five years.
shopping-online

Cyber Monday accounted for $846 million in online spending, up 15% from last year – and the second-highest amount spent in online retail since the $881 million spent on Green Monday 2007, according to comScore, writes Retailer Daily.
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