Ambient: Kit Kat

Kit Kat | Street Posters Chair
Reforçando o conceito “Have a Break” da marca de chocolate Kit Kat, a JWT de Auckland criou alguns pôsteres interativos que foram colocados estrategicamente na entrada de parques e praças onde as pessoas podiam destacar os pedaços e montar uma cadeira em estilo flat-pack para curtir os shows de música com mais conforto.

KitKat: Chair Street Posters (ibelieveinadv.com)
Photos of 100+ different flavors of Kit Kat (boingboing.net)
The Kit Kat Chair Poster Project by JWT NZ (theworldison.blogspot.com)

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CPG: Campbell’s Neuromarketing, General Mills Kneejerk

General Mills spelled out its recipe for profitable growth: Hispanics, baby boomers and millennials. In a cliched and reactionary-sounding move, the Minneapolis package-food company revealed products and marketing plans designed specifically for those segments at the Consumer Analysts Group of New York conference this morning.
“We think our categories and our brands are well-positioned for strong future growth because they are on trend with the evolving consumer needs,” said Ian Friendly, chief operating officer and exec VP-U.S. retail. “We’re anticipating a rise in multicultural consumers, particularly Hispanics, plus a growing number of aging baby boomers and the emergence of millennials as the next generation with significant influence in the marketplace.” General Mills also has its eye on U.S. Census data — and is therefore aware that the Hispanic market will be driving 53% of the population growth between now and 2015.
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Walkers “Do Us A Flavour” Promo: Cajun Squirrel and Crispy Duck

I saw Walker’s “Do Us A Flavour” when I was in the UK last. I am a big fan of Walkers (and crisps in general) but for the most part “over” competitions of this nature; that said this one struck a chord. I even took time to enter … but by the time I looked all the good flavours had already been suggested. Now it appears that Cajun Squirrel is battling Crispy Duck…

do_us_a_flavour
Walkers will be offering six new crisp flavours from today including Cajun Squirrel, Crispy Duck and Builder’s Breakfast following its competition that asked the public to suggest new flavours. A team of judges, including Heston Blumenthal, the chef who invented snail porridge and bacon and egg ice cream, chose six winners from more than 1m entries to its ‘Do Us a Flavour’ competition, which launched in July The six finalists, who came up with Cajun Squirrel, Crispy Duck, Onion Bhaji, Fish and Chips, Chocolate and Chilli, and Builder’s Breakfast, will each receive £10,000. The flavour which receives the most votes from the public via Walker’s website by May 1 will remain on sale while the other five will be discontinued. The eventual winner will receive £50,000 and 1% of all profits, estimated at £57,000 a year.

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Metaverse: Red Bull to be “First” Brand in Home

Red Bull has become the “first” brand in Home for the PlayStation 3, reports Brand Republic. It should probably be qualified as first consumer packaged goods brand or beverage brand, as game companies and movies have apparently already been staking out spots in the still-in-beta virtual world. But at least Red Bull is getting out of the gate early. As a part of Red Bull’s presence, though, the company has built a tropical island with aeroplane races similar to its real-world racing series. Home Director Jack Buser allages that there’s a strong interest from consumer brands in getting into the virtual world, but Sony is keeping mum on other partnerships and waiting to announce them at a future date. As an uninteresting addendum, Red Bull beat me to the first sponsorship of Wipeout back in 1996. (I was attempting to get Easy Jeans in).
sony-virtual-home-ps3
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