Social Media: Facebook v Narcissists, Foursquare v Hyperactive/ Hyperpassive

A new study suggests that many Facebook users are narcissists with little to no self-confidence. York University researchers inspected the profiles of 100 students and concluded that those “with comparatively lower self-esteem scores and higher narcissism scores not only spent spent more time on Facebook, but also tended to ‘self-promote’ more than the students with higher self-esteem scores and lower narcissism scores,” reports the Huffington Post. It seems that a disproportionate amount of time spent uploading pictures, updating statuses, and appending information to one’s profile are all signifiers of insecurity and self-obsession. A more in-depth description of the study is available online—which is quite self-promoting of the researchers, isn’t it?


Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive
The two breeds are emerging and diverging, thanks to the onslaught of location-based services. What’s changing now is that mobile technologies are finally in place to meet both types of consumers. The hyperactive consumer is the one checking in everywhere on Foursquare, racking up badges and mayorships while leaving tips at every venue. The hyperpassive consumer is less of a known entity because there haven’t been as many options to serve him. The one with the most hype right now, if not the most promise, is Shopkick, an app that lets consumers earn kickbucks (all too reminiscent of Schrutebucks from “The Office“) just by walking into stores and potentially even walking into different departments and locations such as the dressing room.

Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyper-Passive (adage.com)
Facebook users ‘more narcissistic’ (telegraph.co.uk)
Facebook lures narcissistic, insecure: study (untreatableonline.com)
Facebook finds fans among the narcissistic and self-loathing: study (techvibes.com)
Facebook draws the narcissistic, insecure: Study (calgaryherald.com)
As Suspected, Facebook Is Popular With Bad People [Antisocial Network] (jezebel.com)
Study: Use Facebook Heavily? Then You’re A Vainglorious Malcontent. (crunchgear.com)
Narcissists, insecure people flock to Facebook: study (ctv.ca)
Are Facebook users really more narcissistic? (salon.com)
New Study Says Facebook Users are Narcissistic, Insecure (shoppingblog.com)
Narcissistic College Students Spend More Time on Facebook (psychcentral.com)
Facebook Activity Correlate To Low Self-Esteem & Narcissism (webguild.org)
Frequent Facebook-er? You could be a narcissist. (holykaw.alltop.com)

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People: Piers Fawkes, James Fox, Sly Grice

David Weiner, the New York editor of Huffington Post, recently interviewed the purple one about living and working in New York City – a city he has lived for seven years. The hirsute high-brow waxed lyrical about the change effecting the creative industries they work in; public art; and my plans for the ‘Alleyway of Ideas’. Hopefully Piers’ thatch of hair will prevent his head from becoming too swollen!
Jay Lenstrom, CEO of global marketing services company The Red Peak Group, announced today the appointment of James Fox as Chief Strategic Officer. Based in New York, Fox will lead strategic planning across the company’s client roster. He reports to Lenstrom.

Sly Bailey. Trinity Mirror chief’s pay rises to £1.7m
Sly Bailey (nee Grice), the chief executive of Trinity Mirror, pocketed an overall pay packet of £1.68m in 2009 despite the company reporting a 41% slump in pre-tax profits during the year. Bailey, the highest paid director at Trinity Mirror, netted a basic salary of £736,000 and a cash bonus of £671,000 in the year. Her overall remuneration, including a £248,000 pension contribution, rose to £1.68m, compared to £1.53m the previous year.

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