iTunes for Print, Hulu for Magazines

Traditional publishers — concerned that Apple‘s anticipated tablet computer could affect their business the way the iPod disempowered music publishers — are discussing possible strategies, including an industry-wide digital storefront where tablet users could buy digital issues or subscriptions without going through iTunes or the App Store.
digital magazine
As print publishers struggle to transition to the digital age (and essentially, survive), Time Inc. is shopping around an idea: a Hulu for magazines joint venture. The core of the plan is to create an iTunes-like digital storefront where content can be bundled into subscriptions and delivered to customers on multiple devices. According to All Things Digital, the plan is being well-received, with Hearst and Conde Nast reportedly expected to sign on to the venture.

Time’s “Hulu for Magazines” Idea Is So, So Doomed [Magazines] (
Desperate Mag Publishers Consider A Solution To Revenue Woes: Create A Giant Ad Net (
Time Inc. Vaunts ‘Hulu for Magazines’ (
Print Publishers May Create a “Hulu for Magazines” (
Publishers Eyeing Apple Tablet (
Time Inc. wants a Kindle-alike (
The Hulu Complex: Mag Industry Looking At Its Own JV, Headed by Time Inc (

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Hype Cycle 2009

Gartner Inc has published the 2009 “Hype Cycle for Emerging Technologies,” its effort to chart out what’s hot or not at the cutting edge of hi-tech jargon. It’s just one of an annual phalanx of reports that handicap some 1,650 technologies or trends in 79 different categories for how likely the terms are to make it into mainstream corporate parlance.

Jackie Fenn, the report’s lead analyst and author of the 2008 book “Mastering the Hype Cycle,” delivers the main verdict: “Technologies at the Peak of Inflated Expectations during 2009 include cloud computing, e-books (such as from Amazon and Sony) and internet TV (for example, Hulu), while social software and microblogging sites (such as Twitter) have tipped over the peak and will soon experience disillusionment among corporate users.”

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Walker’s Do’s A Flava, Adidas App, YourTour, Pizza Hut Twinterns, Swine Flu, Levi’s Harvey Milk

Builder’s Breakfast has been crowned winner of the Walkers ‘do us a flavour’ campaign and chef Heston Blumenthal told Brand Republic that the new crisps have a “chunk of patriotism” in them.
Adidas is no stranger to the street culture scene, and their latest move seems right on target: the Adidas Urban Art Guide to Berlin is an iPhone travel guide listing Berlin’s best graffiti. Users download the application for free, giving them access to a Google map of Berlin that’s pegged with the locations of its urban art masterpieces. The map can be navigated in several ways: “Find artworks nearby” provides users with a map of art works in their immediate vicinity; “Tour guide” calls up a curated walking tour of local urban art; and “Gallery” gives users the option to browse the city’s street art and then seek out their favourite pieces. Users can click on each marked location to call up images as well as information about the piece, the artist and further references.
YourTour is a free, personal tour planner that uses a mathematical algorithm to automatically generate fully customized trip plans. Currently focusing on self-drive tours of France, the technology was originally developed for tourism professionals by deciZium, a spinoff company from the Faculté Polytechnique de Mons. Users begin by entering their initial criteria, including the region they’d like to visit, the dates, the type of tour, and the starting and ending points. YourTour then generates a proposed tour including hotels, activities and budget, allowing the user to choose at each step along the way whether to keep or delete any suggestion.
Pizza Hut’s new “twinternship” is a full-time, 10- to 12-week paid assignment to work with the PR team at the company’s Dallas headquarters this summer. The intern will focus on new and emerging social media, including Twitter, Facebook, YouTube and others, and will be given “unprecedented access” to marketing meetings, brainstorming sessions, ad shoots and special events, the company says. He or she will be expected to collect and share the insights and experiences that result, as well as any pop culture news or notable stories they come across in the social media. Creating and posting videos, conducting media outreach and assisting with national PR programs will also be part of the job, as will managing the company’s new Twitter page and watching for mentions of the company in the social media. Candidates are expected to be a junior or senior in college, with fluency in social media. The deadline for application is May 3rd, and the job will begin June 1st.
One interesting aspect of swine flu is that not everyone was buying the media hype that it was the next global pandemic. Ironic t-shirts with statements such as ” I survived Swine Flu 09″ popped up across the Internet, with websites such as CafePress having more than 500 swine flu-related objects for sale. Meanwhile, illustrator Yoriko Yoshida created playfully-designed surgical masks which would potentially make those who donned them appear as if they had tentacle mustaches.

Levi’s Launches Campaign for Harvey Milk High School
Levi Strauss & Co. is launching the “Give Them Hope Now” campaign today to raise $500,000 for the Hetrick-Martin Institute, a nonprofit organization that supports Harvey Milk High School. The New York school is dedicated to helping lesbian, gay, bisexual, transgender and questioning students. Levi’s worked with a number of partners on the campaign. Its digital agency of record, Razorfish, created the campaign’s website, It also developed a digital effort — with banner ads, e-mail outreach, social media and community outreach through Facebook and Twitter, pre-roll video and editorial coverage — and it reached out to online publishers that have worked with Levi’s, including AOL, Glam, Hulu, MSN and Yahoo

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Snippets: New Biz, eBoy, Blogs, Design, Ad-Skipping, Kindle, Gen X, The Funnel, Coffee and Voting

The most depressing moments of your working life.
Rory Sutherland wrote a classic post about New business pitches … f’ing funny (and depressingly accurate). “The most depressing moments? No, it’s not when you lose a pitch. The longer you are in this business, the more phlegmatic you become about this kind of thing. No, the worst moments in our business always come six months to a year after you lose a pitch.”


Photo Credit: (no kidding)

Adam Crowe has made a set of the fantastic eBoy pictures on flickr.
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study, reports Retailer Daily.
While marketers have appreciated the value of distinctive design for some time now—at least since Apple and Target started making it a key differentiator about a decade ago—design thinking is something else. The premise is that if you tap a designer, or a designer’s problem-solving approach, to tackle standard business problems, you will get game-changing results.
With DVR penetration knocking on 30%, much of America now views the ability to skip ads on TV as something approaching a birthright. While they haven’t had much choice in the matter, the broadcast networks say they’re OK with this, that DVR users watch more TV and disproportionately more shows from ABC, NBC, Fox and CBS. But the networks haven’t given up on the dream of a world of must-see advertising and are quietly attempting to take back that right — let’s call it a privilege — on the next generation of digital platforms. Already, the networks have effectively eliminated ad-skipping on broadband and have made that a prerequisite in deals with online distributors such as Hulu, Joost and Veoh, as well as’s full-episode player.
Since Amazon launched the Kindle, its electronic reader, a year ago, it has created a swarm of dedicated customer advocates. But on Oct. 24 it snagged the most important evangelist in Oprah Winfrey, who said, “I’m telling you, it’s absolutely my new favorite thing in the world.” Oprah’s Midas touch when it comes to selling books is well-documented, so it seems reasonable that the same would be true for Kindle. While Amazon doesn’t release sales numbers for the product, it has featured her praise on its home page all week. And if all the search volume, web traffic and blog buzz are anything to go by, she’s going to give Jeff Bezos & Co. a bright holiday.
Recalibrating the marketing funnel (cycle, continuum or decriptor of choice) in the new digital world is a bit of a knotty one. Chris Brogan’s new free e-Book attempts to unravel it.
Dunkin’ Donuts is offering a free doughnut to those who can prove they voted on November 4. And Starbucks is offering a free cup of coffee.
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Links for 2007-12-03: Chevy and Hulu

  • A delightfully to-the-point review from Adrants’ Steve Hall: “We’re not really sure what in hell Hulu is doing. We heard somewhere that they’re trying to make their ads more intuitive and more in line with the online viewing experience. So tell us why the entire f-ing film was jam-packed with the same mind-numbing ad for Chevy hybrid SUVs. In said ad, unfortunate users witness the creation of an ice cream sundae. And it’s ugly and horrifying. Everything from the elevator music, to the pallid vanilla, to the badly-poured chocolate, to the artificial whipping cream, filled us with glorious disdain for everything Chevy. (Especially the Lumina.) And, somehow, John Hughes, too.

    (tags: hulu chevy gm marketing advertising stevehall)

  • chevy hulu