Internet: Web Beats Instore, Internet Memes, Maghound

For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group’s third annual “Mindset of the Multi-Channel Shopper Holiday Survey,” sponsored by ATG, Retailer Daily reports. Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually.

From the Dancing Baby to Ninja Cat. A humorous look at how far we’ve come in the last 10 years.
This service from Time Inc. is for people who still enjoy reading magazines, but who don’t want to make a commitment each month (or shell out $12.95 for a full year’s subscription); after all, the editorial staff and/or focus of major magazines has been known to change direction on a dime- so why can’t readers do the same? Visitors to the site can choose from a selection of 200 magazine titles from which to place an introductory order for either three, five, or seven titles a month (additional a la carte titles can be added for $1 each), any of which they can switch out and replace with a different title at any given time. Want to cancel the service altogether? Not a problem: members are not held to an annual contract and can opt out whenever they choose.
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Microsoft v Apple, Coke v All Comers, Internet v Print, Pirates v Geeks

  • After only two weeks, Jerry Seinfeld and Bill Gates’ rambling conversations about nothing have been jettisoned for a new campaign in which Microsoft tries to rebuild an image that has long been battered by rival Apple. A new 60-second spot breaking today for Microsoft from agency Crispin Porter & Bogusky opens with a dead ringer for actor John Hodgman, who plays PC in Apple’s popular “Mac vs. PC” advertising campaign. “Hello. I’m a PC. And I’ve been made into a stereotype,” the character in Microsoft’s ad laments. Is lampooning media Arts Lab work really the best Crispin can do? Joseph “PC and proud ” Jaffe weighs in on it here.
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  • Coca-Cola is again the world’s most valuable brand, according to Interbrand’s just-released annual list of the Best 100 Global Brands. While Coke held onto its top slot from last year, IBM, by expanding its services and transitioning out of production, moved up to No. 2, knocking Vista-burdened Microsoft to third, said Andy Bateman, CEO of Interbrand New York. GE was fourth, boosted by its “Ecomagination” communications program, and Nokia fifth. The brands with the biggest growth in the past 12 months were: Google, up 43%; Apple, up 24%; Amazon, up 19%; retailer Zara, up 15%; and Nintendo, up 13%. Only one brand in the top 20, Citi, saw its brand value fall.
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  • Bob Guccione: “The Internet hit traditional publishing like the asteroid that struck the earth and killed the dinosaurs. But in the wake of that cataclysmic shock, we forget that the Internet is not a thoughtful entity. It’s a fertile ecosystem spawning a dazzling array of exotic flora, with the potential to improve mankind exponentially. It’s an infinite network of railway tracks, along which travel an unfathomable number of rail cars loaded with thoughts and information, some of the cargo precious, some worthless. But the Internet didn’t create any of it. It only delivers it.”
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  • Today marks International Talk Like a Pirate Day, an ironic holiday invented in 1995. In part a send-up of the so-called “Golden Age of Piracy,” tech culture has absorbed pirate symbology and made it a kind of comical meme, much like LOLcats or “Don’t tase me, bro!”.

Who “Gets” The Social Web?

You may well ask! From some of the news today it seems that Business Week and WSJ do get it … both have made considerable strides in adding social media features to their sites. That said, its apparently the CEO’s who don’t …

  • Business Exchange launched September 5th, as a Web site that allows users to create business topics, collaboratively aggregate content from the entire Web and connect with other business focused users around these topics.
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  • The Wall Street Journal’s Web site is getting a makeover, borrowing a page from social networking. The newspaper site is expected to launch “Journal Community” on Tuesday to allow paying subscribers to comment on individual stories, create discussion groups on specific topics, and ask one another for advice, according to a report Sunday by the Associated Press. Like social networks Facebook or MySpace, the community will allow subscribers to create personal profiles. But instead of missives on favorite movies and music, these profiles will feature subscribers’ real names, job details, and interests, according to the report.
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  • The internet is in its second phase and about to enter its third. The ramifications of its relentless progress will touch all businesses – and yet 61pc of CEOs admit they “do not know enough” about emerging technologies.


Internet Cities, Double Deckers in Japan, Art Ships, Publicis Chokes

  • “I propose that the Internet is the truest sense of the modern-day city. There are dense populations, a social infrastructure, complex architecture, rules, and culture. I will suggest that there is transportation as well as residences. Drawing mainly on the ideas of Jane Jacobs I will present the Internet as a modern day city that is governed under what I define as “Democratic Anarchy.”
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  • The double-decker Routemaster bus, a phased-out London icon, is gaining a second life in a Japanese city that believes the red road giant fits right in. Families and tourists snapped pictures as they queued up at a bus stop to hop onto a double-decker, which has been running on weekends since April in Shimonoseki, on the southern tip of Japan’s biggest island of Honshu. As a summer breeze wafted along the seafront, passengers waved to people on the streets below from the second level of the Routemaster, which stood out conspicuously in the city’s fleet of non-descript buses. “The scenery of this town is totally different when I see it from the second floor,” said Mayumi Nakamura, a 33-year-old housewife. “I hope the London bus will be a new symbol of Shimonoseki.”
  • Street artist Swoon has undertaken an ambitious art project named the Swimming Cities of Switchback Sea. Swoon and a motley crew of contributors have built a fleet of seven art boats that will journey down the Hudson river from Troy, New York, to Long Island City, Queens. Part floating city, part sculpture and part performance, the Switchback team will make stops at cities along the way, performing plays and music for locals. The ships will dock in Long Island City on September 7th for a run of shows until September 13th. The boats were constructed primarily out of found materials from junk yards and construction sites.
  • It isn’t called the “Insight Factory” anymore, but the integrated-agency model Publicis Groupe announced in November is reshaping the way the holding company handles some of its largest clients. Designed to foster greater cooperation between sibling agencies in different disciplines, the group has begun awarding ownership of some of its major accounts to individual shops. Nintendo, which uses Leo Burnett for creative, Starcom for media, Arc for promotional work and Digitas for digital, is now led exclusively by Starcom, with staffers at the other shops reporting directly to a Starcom lead. Kellogg, on the other hand, is now a Burnett-led business.

Links for 2008-01-05 : Cow farts, Advertising in PDFs, 7 Types of Post, Best Internet Marketing and Most Contagious

Black Friday … Cyber Monday … Green Wednesday

Two years ago, a group of marketers christened the first workday after Thanksgiving (and its famous retail orgy “Black Friday”) as “Cyber Monday“: the biggest online shopping day of the year. It seems though, that the digital dollars don’t really start flowing until two weeks later…

online retail

Last year, Wednesday, Dec. 13 was the chart-topper with $667 million in sales, according to comScore. In fact, the second week of December is traditionally so big that eBay staff have come up with their own name for the weekday that kicks it off: “Green Monday” (a reference to cash, rather than eco-friendly shopping).

All this said, it is thought that Cyber Monday still beat out Black Friday this year … with expected sales of over $700MM online, compared to $531MM spent in stores.

UPDATE: Inow learn that this year’s Cyber Monday is the “biggest ever”