Viral: Longevity, Awards

# This kind of viral activity is only possible when there is repeat viewing. That means there’s something about these videos that make people want to watch again and again.
# They have a sense whimsy. “All of these are ‘feel good’ spots that are fun and don’t take themselves too seriously,”. They provide an escape.
# They all contain the bit of “how’d they do that?” and “is it real?” that many successful viral videos seem to employ.
# And finally, he notes, “Most of these have a deep musical connection, which definitely contributes positive associations. Just look at Apple’s iPod ads for this.”


Virals Recognized With Their Own Festival.
No longer relegated to living on YouTube, virals have become mainstream and need their due. So goes the thinking behind the second annual Viral Film Festival. The brainchild of French buzz agency Vanksen, the competition seeks to recognize the impact that virals have had in pop culture by giving them a home. The awards will cover the most outrageous clips in eight different categories, including user-generated, music and non-profit.

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Social Media: Top Social Brands, IPG Magna Tweets, Vitaminwater v MySpace, Prince Charles, CCOs

Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16.

iphone cake

Interpublic’s Magna Director of Global Forecasting Brian Wieser plans to issue his Monday report on social media and its advertising outlook on Twitter. The daylong feed, which is the latest in his series of forecasts on emerging media, will feature conversations with various pundits and a visit to the Interactive Advertising Bureau‘s “Marketplace: Social Media Conference” in New York.
MySpace Music hasn’t yet saved the digital-music business, and it’s a long way from adding to parent News Corp.’s bottom line, but the service is getting a big lift from Vitaminwater this summer. The Coca-Cola

Prince Charles is using MySpace to raise awareness of his Prince of Wales Rainforest Project, urging the social network’s community to electronically sign a petition to fight climate change by addressing rainforest destruction. The majority of the people interviewed for the Brand Republic video thought that it was a good move by the Prince because it was an effective way of raising awareness of a good cause.
brand is making MySpace Music the centerpiece of a summer campaign for a new flavor, Sync.

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.

As Storefronts Become Vacant, Ads Arrive
Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving. Landlords salvage revenue from closed stores by renting space for ads like Intel’s in New York. Some storefront messages are sponsored by organizations, like this one by Conservation International, in Berkeley, Calif. Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.

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Console-less Games, Army iPhones, McDegrees

Whether one is a Playstation fan or an Xbox devotee, most gamers tend to be loyal to a specific console. But despite the magnitude of importance consoles have among gamers, might console-less gaming be the next big thing in the gaming world? Eliminating the need for a console, San Francisco-based start-up OnLive has created a gaming system in which gamers can use a PC, Mac, or their TV to stream on-demand games.
consoleless Gaming
Apple‘s iPods and iPhones, symbols of a modern urban lifestyle, are now in use in a very different setting – the front lines of Iraq and Afghanistan. They are, say the US forces, ideal for the age of “network centric warfare”, relatively easy to use, safe with secure software, and far cheaper than manufacturing a military version.

McDonald’s considers offering degrees to employees
McDonald’s is mooting an idea to launch its own PhD in management as it continues with attempts to shed the “McJobs” stigma associated with working for the fast food chain. Speaking to the Financial Times, McDonald’s chief people officer David Fairhurst said offering a PhD was the next logical addition to the chain’s other training programmes.

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E-Readers, DD Bras, Commercials, Top 100 Social Brands

E-Readers Could Salvage Traditional Media,
Some Say big-screen e-readers may be the hope of the newspaper industry. Like Amazon’s Kindle but with a larger screen – about the size of a standard sheet of paper – these devices are currently being created with the goal of displaying newspapers and magazines. A number of big-screen e-readers are due to become available in the next year or so, including one from News Corp. and another from Hearst. This week Amazon introduced a larger version of the Kindle meant for reading larger-format content like newspapers.

hp-prototype-e-reader-closeup

Marks & Spencer caves in over £2 DD bra charge
The Sun, the Daily Mail and online campaigners are claiming victory after Marks & Spencer scrapped its £2 surcharge on larger bras and apologised with a print ad admitting “We boobed”. M&S has decided to abandon the charge it had introduced for bras sized DD and above, which it argued was due to the extra handiwork needed to make them.

An average hour of monitored prime time US network TV programming in Q408 contained seven minutes, 59 seconds (7:59) of in-show brand appearances and 13:52 of network commercial messages, for a combined total of 21:51 of marketing content, according to TNS Media Intelligence. These commercial messages account for 36% of an average prime-time hour.

Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16. The list comprises a mix of blue-chip brands that Vitrue deems to be successfully establishing their social presence and commanding attention and engagement online. The algorithmically created list includes top brands from various industries and product categories.

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Most Social Brands of 2008

That Top 50 in full

1. iPhone
2. CNN
3. Apple
4. Disney
5. Xbox
6. Starbucks
7. iPod
8. MTV
9. Sony
10. Dell
11. Microsoft
12. Ford
13. Nintendo
14. Target
15. PlayStation
16. Mac
17. Turner
18. Hewlett-Packard
19. Fox News
20. BlackBerry
21. ABC
22. Coke
23. LG
24. Best Buy
25. Honda
26. eBay
27. Sharp
28. Lincoln
29. NBA
30. Pepsi
31. General Motors
32. McDonald’s
33. General Electric
34. Walmart
35. NFL
36. Mercedes
37. BMW
38. Samsung
39. Nike
40. Subway
41. Dodge
42. Pandora
43. CBS
44. Mercury
45. NBC
46. Disneyland
47. Last.fm
48. Toyota
49. Cadillac
50. Chevy

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