Social Media: Iceland Friends, BART AR, Absolut Drinkspiration, JetBlue Twitter

Iceland wants to be your friend
Iceland Wants to Be Your Friend is an initiative of the Icelandic Tourist Board, “which means that it’s a very, very, very serious thing indeed. It is loved and cared for by many good people for at Takk Takk, using brains and fancy machines.”

San Franciso’s subway system, the BART, is the latest entity to use augmented reality to grab customers’ – or in this case, riders’ – attention with a message. Developed by metaio, the application – called junaio – shows transit data such as station locations and estimated arrival times. Riders point the phone’s camera and find directions to the nearest BART station and a list of estimated arrivals for the next several trains via text or graphics that are overlaid on real objects.
Absolut is launching Drinkspiration, a drink application combining the latest mobile technology with GPS, Twitter, and Facebook. Drinkspiration is an interactive encyclopedia of recipes that helps you find and share personalized drink recommendations based on taste, weather, time of day, bar vibe, sound volume and real-time drink trends. Drinkspiration by Absolut for Android is available for free in the Android Market.

Jetblue Twitter promotion attracts huge crowds
Huge crowds gathered across New York this week after budget airline JetBlue announced via Twitter that it would give away airline tickets at undisclosed locations across the city. Hundreds of tickets were given away within minutes of each location’s being announced, with long lines forming and one taxi driver abandoning his vehicle (and his fare) to claim a free ticket.

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Twitter for Agency RFP

After splitting with JWT last year, JetBlue is searching for a new agency of record (AOR). Said VP-Marketing Marty St. George, “We’re pitching our advertising AOR. Curious on digital savvy …first test is how many of the agencies will find me on Twitter.” He also hashtagged it #sneaky. St George – who can be followed at @martysg – is an MIT grad that has been at JetBlue since 2006.
JetBlue’s marketing strategy has relied heavily on the web and social media in the past few years; using Twitter as a customer service tool (with over 1.6 million followers), Flickr to humanize the brand, and YouTube to inform and engage with customers. The airline made Ad Age’s America’s Hottest Brands list in 2009, and is recognized as a progressive marketer.
Maybe Marty is doing this to make a defining gesture about JetBlue and the pitch (good on ‘im) but I personally really don’t see how finding someone on Twitter indicates digital-savvy … I think my longwinded friend Jaffe concurs …

CMO 2.0 Interview with Marty St. George, CMO at JetBlue (socialmediatoday.com)
CMO 2.0 Conversation- How Jet Blue Won The JD Power Award (thecustomercollective.com)

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