Social Media: Digital Drag Race

Digital Designers Face Off in Intel’s Digital Drag Race
Intel has decided to dip its toes into social media, with Digital Drag Race, a competition which pits professional digital designers against one another mixed with a consumer-generated aspect for non-professionals. The campaign was created at Razorfish San Francisco, by Creative Directors Adam Connelly and Kate McCagg.


Launching November 17 a collection of professional designers will spend 70 minutes on a computer powered by the brand new Intel Core i7 Extreme Edition Processor using Abobe Creative Suite 4 to create a 17 second motion graphic using supplied assets; video, music, vector images. The content of the videos are to center on the themes of power, speed and innovation.


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