Pop Ups: Jack Spade in L.A., Prada in Paris, Anna Sui at Target

I think experiential marketing can be particularly effective for the right situation, and now I read about a Jack Spade Pop Up in LA:
“The hardworking brand’s latest pop-up is now open in L.A.’s Apartment Number 9, where it is offering a full range of accessories and making the West Coast debut of its first apparel collection. A wide range of contributors and collaborators from secondhand hounds like Reference Library’s Andy Beach and our buddy (and Spade alum) Mister Mort to comedienne Phyllis Diller have curated a selection of vintage goods, including, in the spirit of fun, comedy albums and Halloween costumes. Spade stays in residence until, appropriately enough, October 31. Jack Spade at Apartment Number 9, 9877 Little Santa Monica Blvd., L.A.”
jack spade matt singer
Well done to Matt and the team!
jack spade los angeles
This summer, however, Pop Ups popped up in Paris, something of shock in a traditionalist culture like France, with openings by Maria Cornejo and Uniqlo, though the store of the moment was very much Prada’s remarkable “Brief Boutique”. Inspired by Pont Mirabeau, the store’s huge photo facade features the same charming rusty green arches of the 1893 steel bridge on the Seine. Its entrance door is flanked by a photomontage of two of Mirabeau’s key statues – Le Commerce and Abundance, by sculptor Jean-Antonin Injalbert. The brainchild of architect Roberto Baciocchi, the store will close late December, when Prada’s Left Bank flagship, also by Baciocchi, reopens after renovation. Prada also opened a one-week version last year for Art Basel and created London’s coolest temporary nightclub, The Double Club, a restaurant-bar-dance-floor, created by the Italian label’s special events maestro Jan Kennedy, where 75,000 hipsters came to dine in just six months.
prada paris
Amid all the complete and utter chaos that was yesterday’s Fashion’s Night Out, Anna Sui’s pop-up shop for Target (featuring designs inspired by characters on Gossip Girl) might have faded into the background of all the fashion Bacchanalia. However, there was no sign of that as people waited in line throughout the day for a glimpse of what can only be described as a goth meets Alice In Wonderland themed girl’s boudoir.
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OoH: Prius Flowers, Digital Driver

Toyota plants big Prius flowerscapes next to California freeways
The 2010 Toyota Prius is being promoted with flowers—up to 180,000 of them, to be exact. The automaker is creating nine “harmony floralscapes.” The first, which used 20,000 flowers, was unveiled this week alongside the Pasadena Freeway in downtown Los Angeles. Greenroad Media has found a way to recreate images using its “Living Pixel” technology and living flowers. In this case, what looks to be an orange Prius sits within a sun, using 60 feet of flowers. The floralscapes are required to be non-commercial in nature, so the designs are meant to capture the essence of Saatchi & Saatchi L.A.‘s “Harmony Between Man, Nature and Machine” campaign for the Prius. Seven floralscapes, in a number of different designs, will be planted in L.A. Two will pop up in San Francisco. Only organic and reusable materials were used for the project, as well as non-potable water and solar electricity.

prius flower

Toyota devoted a chunk of its marketing budget for the 2010 Prius to experiments with non-traditional ways of using traditional media. The resulting programs have been more art installation with environmental and interconnectivity than “Buy Prius Now.”
Veronis Suhler Stevenson has become the latest to forecast a comparatively brisk future for out-of-home media, and for that much of the credit goes to digital. The increase in digital billboards, video advertising networks (VANs) and alternative ambient advertising, which is included in digital estimates, has driven much of the growth of the OOH industry the past few years, and it will continue to do so at least through 2013. The media investment banking firm forecasts that out-of-home ad revenue will post a 4.9 percent compound annual growth rate from 2008 to 2013, compared to a 3.3 percent decline for traditional advertising.
digital ooh billboard
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Damage Control: American Apparel Gets Nasty, Domino’s Uses YouTube, Amazon Does Nothing

Actor-director Woody Allen is complaining American Apparel, which Allen is suing for $10 million in an infringement case, has crossed a line in its request for personal information. Allen’s image was used without permission in an American Apparel billboard that briefly was displayed in Los Angeles. The retailer says it is within its rights requesting information about Allen’s personal relationships to argue whether his endorsement is worth $10 million.
woody allen american apparel
Domino’s Pizza US president Patrick Doyle has released his own YouTube video in response to videos posted on the video-sharing site showing a now ex-employee performing unhygienic acts in a North Carolina outlet.
Doyle’s video comes as Domino’s prepares to file a civil suit against Michael and Kristy, as the workers are known on YouTube.
“Amazon: the Internet company that doesn’t understand the Internet” is one of thousands of tweets on the subject of Amazon’s sudden censorship of gay- or lesbian-themed books. The episode proved that even a well-liked, household-name company can pay a high price for not monitoring its brand in social media.
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Miller’s 1-Second Spots: Viewers Blinked, Missed Them

Why So Few Saw Miller’s High Life on NBC
Millions of Super Bowl viewers who read about Miller High Life‘s one-second Super Bowl ads but didn’t see them during the game probably assumed they simply missed them because they were grabbing a beer in the bathroom — or blinking. But the real reason many viewers — including those in major markets such as Chicago, Los Angeles and New York — missed the fleeting image of Miller spokesman Windell Middlebrooks quickly shouting “High Life” is because NBC, which aired the game Feb. 1, issued a directive to its owned-and-operated station affiliates not to run the local spots from the value-oriented beer brand.

miller 1 second ads

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Newspapers: LA Times, New York Times

A year and a half ago, Jason Oberfest, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK Conference Los Angeles about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times, Russ Stanton, has announced that the paper’s online advertising revenue is now sufficient to cover the cost of the LA Times’s editorial team – for both print and online.
LA Times

Could the New York Times go under?
It seems the unthinkable, but some media commentators are speculating whether The New York Times could go under. A piece in the Observer yesterday put the spotlight on the Grey Lady, which is saddled with debts, a hugely expensive news operation and the cost of an expensive new building on Manhattan‘s 42nd Street. All of that would be a strain at the best of times, but as the US newspaper industry buckles under the enormous strain of the downturn these problems are all hugely exacerbated.

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