Definitely my favorite candidate. Jimmy McMillan for MAYOR in 2009!
Toyota plants big Prius flowerscapes next to California freeways
The 2010 Toyota Prius is being promoted with flowers—up to 180,000 of them, to be exact. The automaker is creating nine “harmony floralscapes.” The first, which used 20,000 flowers, was unveiled this week alongside the Pasadena Freeway in downtown Los Angeles. Greenroad Media has found a way to recreate images using its “Living Pixel” technology and living flowers. In this case, what looks to be an orange Prius sits within a sun, using 60 feet of flowers. The floralscapes are required to be non-commercial in nature, so the designs are meant to capture the essence of Saatchi & Saatchi L.A.‘s “Harmony Between Man, Nature and Machine” campaign for the Prius. Seven floralscapes, in a number of different designs, will be planted in L.A. Two will pop up in San Francisco. Only organic and reusable materials were used for the project, as well as non-potable water and solar electricity.
Toyota devoted a chunk of its marketing budget for the 2010 Prius to experiments with non-traditional ways of using traditional media. The resulting programs have been more art installation with environmental and interconnectivity than “Buy Prius Now.”
Veronis Suhler Stevenson
has become the latest to forecast a comparatively brisk future for out-of-home media, and for that much of the credit goes to digital. The increase in digital billboards, video advertising networks (VANs) and alternative ambient advertising, which is included in digital estimates, has driven much of the growth of the OOH industry the past few years, and it will continue to do so at least through 2013. The media investment banking firm forecasts that out-of-home ad revenue will post a 4.9 percent compound annual growth rate from 2008 to 2013, compared to a 3.3 percent decline for traditional advertising.
Actor-director Woody Allen is complaining American Apparel, which Allen is suing for $10 million in an infringement case, has crossed a line in its request for personal information. Allen’s image was used without permission in an American Apparel billboard that briefly was displayed in Los Angeles
. The retailer says it is within its rights requesting information about Allen’s personal relationships to argue whether his endorsement is worth $10 million.
US president Patrick Doyle
has released his own YouTube video in response to videos posted on the video-sharing site showing a now ex-employee performing unhygienic acts in a North Carolina outlet.
Doyle’s video comes as Domino’s prepares to file a civil suit against Michael and Kristy, as the workers are known on YouTube.
“Amazon: the Internet company that doesn’t understand the Internet” is one of thousands of tweets on the subject of Amazon’s sudden censorship of gay- or lesbian-themed books. The episode proved that even a well-liked, household-name company can pay a high price for not monitoring its brand in social media.
Why So Few Saw Miller’s High Life on NBC
Millions of Super Bowl viewers who read about Miller High Life‘s one-second Super Bowl ads but didn’t see them during the game probably assumed they simply missed them because they were grabbing a beer in the bathroom — or blinking. But the real reason many viewers — including those in major markets such as Chicago, Los Angeles and New York — missed the fleeting image of Miller spokesman Windell Middlebrooks quickly shouting “High Life” is because NBC, which aired the game Feb. 1, issued a directive to its owned-and-operated station affiliates not to run the local spots from the value-oriented beer brand.
Two articles today about two of the biggest newspapers in the US … on one hand the LA Times is financing itself through online advertising and on the other the prognosis for the New York Times is that it may go bust … shurely shome mishtake?
A year and a half ago, Jason Oberfest
, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK
Conference Los Angeles
about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times
, Russ Stanton, has announced that the paper’s online advertising revenue is now sufficient to cover the cost of the LA Times’s editorial team – for both print and online.
Could the New York Times go under?
It seems the unthinkable, but some media commentators are speculating whether The New York Times could go under. A piece in the Observer yesterday put the spotlight on the Grey Lady, which is saddled with debts, a hugely expensive news operation and the cost of an expensive new building on Manhattan‘s 42nd Street. All of that would be a strain at the best of times, but as the US newspaper industry buckles under the enormous strain of the downturn these problems are all hugely exacerbated.