A Peek at the Real-Life Ad Campaigns Depicted on ‘Mad Men’”
With the new season of Mad Men here, Fast Company started reminiscing about the ad campaigns that Don Draper and his creatives worked on during the past two seasons. Sterling Cooper has devised ads and identities for such well-known brands as Kodak, Lucky Strike, and Playtex. The campaigns and pitch proposals vividly evoke the early 1960s and serve as key plot points. But what really happened to those brands and those campaigns back in the day? When did real life trump Mad Men? Read their article and find out.
WebUrbanist also features a comprehensive collection of the product of the Golden Age of Advertising – beginning in the 50’s, a bit before the 60’s hey day that Mad Men takes place in – and highlights some of the key historical incidents that affected consumers’ psyche and attitudes towards brands and consumption of consumer goods during the time. A fascinating look at what captured Amercians’ hearts and minds back then – and a great contrast to the more sophisticated, two-way dialogue that brands need to have with more desensitized consumers now. Or would a return to some of these simpler, aspirational images and messages manage to inspire us and break through the clutter today?