Blue Moon Beer “Artfully Crafting” Billboards

I am always a bit of a sucker for out of home “installations” or “ambient” media (call it what you will). It seems that Blue Moon Beer are playing up their art affiliations and “Artfully Crafted” tagline with this Manhattan billboard, cunningly designed to look like a brick wall adorned with paintings. The frames are real and look to have been stuck on over the bill. I wonder if they picked the odd location (28th/ Broadway next to the subway) to be at street level?

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Let’s not forget that Blue Moon is not only beloved of artists, but also policemen (as served at the recent Beer Summit).

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QCM V Narragansett, TopShop v Bikes, Monocle v Agencies, Obama Deli

I am a BIG fan of QCM (even if I preferred the name Gyro). The company has published a series of books. It’s produced films. It has a brand of rum and T-Shirts, Sailor Jerry. And now the agency has taken a major stake in New England’s Narragansett Brewery. The agency is making beer now!
narragansett qcm
Obama Deli
The Obama Deli and Grocery will open for business shortly in Brooklyn, NY. From a branding perspective this is getting a lot of pedestrian attention. But maybe not the best. While shooting this photo, a gentleman passing by on the sidewalk said some in the neighborhood are already talking about a protest. The Obama brand was extended in a lot of clever ways (Shepard Fairey’s poster for instance) but there may actually be a limit.
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Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental to the public. In exchange for leaving a credit card and signing a liability waiver, would-be cyclists were granted access to a curated experience that included a bike, customized helmet, U-lock and map of Topshop-endorsed destinations throughout Manhattan, Brooklyn and Queens.
The latest issue of Monocle has at least 10 examples of sponsored content where the magazine editorial and publishing teams have worked with government boards, a property developer and
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Newspapers: LA Times, New York Times

A year and a half ago, Jason Oberfest, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK Conference Los Angeles about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times, Russ Stanton, has announced that the paper’s online advertising revenue is now sufficient to cover the cost of the LA Times’s editorial team – for both print and online.
LA Times

Could the New York Times go under?
It seems the unthinkable, but some media commentators are speculating whether The New York Times could go under. A piece in the Observer yesterday put the spotlight on the Grey Lady, which is saddled with debts, a hugely expensive news operation and the cost of an expensive new building on Manhattan‘s 42nd Street. All of that would be a strain at the best of times, but as the US newspaper industry buckles under the enormous strain of the downturn these problems are all hugely exacerbated.

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Times Square: Pepsi’s Optimism, Coke’s Wind

Pepsi’s ‘Optimism’ Push Gets Times Square Treatment

Pepsi-Cola‘s New Year’s resolution: Boost soft-drink sales and capture consumers’ attention with a new logo and upbeat advertising. So what better place to kick off that effort than Times Square on New Year’s Eve?

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The Coca-Cola Company‘s new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan. Coke also announced Monday (Dec. 29) it will debut a new “green” ad on New Year’s Eve: “Refresh. Recycle. Repeat.” The ad touts Coca-Cola’s goal to recycle or reuse 100 percent of the aluminum beverage cans and PET plastic bottles it sells in the U.S., part of the company’s Live Positively operating philosophy.
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Chucky Takes Manhattan

Funny. I remember being in a brainstorm once with Johnny Vulkan and Doug Jaeger and plotting the takeover of Manhattan by small furry/ menacing creatures. Well, it appears some lucky blighters actually got the opportunity to implement a similar plan. The justification? (As if one were needed!) Celebrating Child’s Play … the 20th Birthday Edition DVD. The video is equally “cute”.

I came across this on my new favorite site comunicadores.