Sponsor Logos: Marlboro v F1, Liverpool turns Chinese

How a Barcode Could Make F-1 Racing Illegal on UK TV
In the UK it is illegal to show tobacco advertisements on certain television programs, like sporting events. Today, a bar code painted on the spine of a Formula-1 race car is causing problems for Marlboro and the Ferrari F1 cars sponsored by the cigarette maker. This story is worth reading if for this quote alone: “The bar code looks like the bottom half of a packet of Marlboro cigarettes. I was stunned when I saw it. This is pushing at the limits. If you look at how the bar code has evolved over the last four years, it looks like creeping branding.” -prominent English physician John Britton.

Carlsberg is bidding to increase its brand awareness in China with a novel one-off marketing ploy which will see its logo on Liverpool football kit written in Chinese. The specially designed kit will appear in Liverpool’s match against Chelsea on 2 May and marks the first time the logo on the kit has changed in 18 years. The lager brand is using the shirt sponsorship to capitalise on the interest of football fans in China. The move also ties in with the brewer’s role as partner of the Danish Pavilion at the World Expo 2010 event in Shanghai.

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Popculture: 20c Breakfast, SantaCon, Cigarette Ads, Lego Hip Hop Album Covers

The 20 Cent Breakfast: Deep Recession Discount
We’ve seen a lot of businesses slashing prices and offering all kinds of special deals to get people buying during these sluggish economic times-but this is outrageous. Casa Havana has been running a “recession special” since mid November, that offers a full breakfast for a mind-blowing 20 cents. It’s unknown how the the New York restaurant can feed you for such low prices, but it’s at the very least a great marketing gimmick.

20-cent-breakfast

SantaCon NYC
Santa hits New York tomorrow. Or rather, hundreds of Santas do, all attired in traditional red suits and white beards, carrying the nontraditional MetroCard and occasional hip flask. It’s Santacon, when hordes of St. Nicks ride subways instead of reindeer, down pastrami and booze instead of cookies and milk, and create holly jolly mayhem in holiday stomping grounds like Central Park, Times Square and strip clubs.

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Return to the Golden Age of Cigarette Advertising
An exhibit of print advertising is as filled with stunning creativity as it is with pure horror. Santa Claus hawks cigarettes. Doctors recommend cigarettes as cures for various ailments. Dentists urge their patients to smoke. Babies endorse the cigarettes their “daddies” smoke. The display — covering ad agency output from the 1920s to the 1950s — fills the walls at the Science, Industry and Business branch of the New York Public Library.

marlboro-mummy

Lego Hip Hop Album Covers
The progressive online publication, Format Magazine, just took playing with Lego to a whole new level with their collection of 20 classic (and some not-so-classic) hip hop album covers recreated with those iconic plastic Lego men. Shot in the Format studio by Nick Hanekom, and graphically produced by beat-maker Glen Manucdoc, the little Lego guys assume the notorious album cover poses once carried about by the likes of Ghostface Killah, Biz Markie and RUN-D.M.C., to name a few.

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Links for 2008-01-29 : Marlboro NPD, Mountain Dew MMO, Superbowl Recall