The Glenn Beck Show might seem like the political equivalent of professional wrestling, but it’s not even that sincere. At least with wrestling, we’re all most aware that wrestling follows a script even though some of the moves require a high caliber of strength and athleticism (and occasionally resulting in real injuries to the performers). The difference between Beck and wrestling is that with Beck the fakery isn’t common knowledge and the consequences of what he talks about on his show are very real. This week, Beck attacked the president’s deceased mother and grandparents as being Marxists. What a dick.
Tiger Woods’ Nike Ad
Nike has released a new Tiger Woods ad on the eve of the Masters, which will mark the dominant golfer’s return to the sport following revelations of his sordid sex life. The commercial consists of black-and-white footage of Woods, accompanied a voice recording from his father, who died in 2006.
Claim: Ronald McDonald Will Kill Your Children
One of the groups that led the ultimately successful campaign to banish Joe Camel from advertising now has a new target: Ronald McDonald. “It’s time that Ronald McDonald joined Joe Camel in retirement,” argues Corporate Accountability International on its “Retire Ronald” website. “These tired mascots should be spending their golden years relaxing and sharing tales of their bygone days spent targeting children with deadly products.” CAI is asking like-minded people to submit photos of them holding signs urging Ronald to retire as part of a “photo petition.” The site also contains a 32-page downloadable booklet outlining the case against the clown.
Further to McDonald’s “green” prototype restaurant in Chicago
and now we see the burger chain is attempting to expand its positive, environmental footprint. In addition to the eco-friendly policies like LED light fixtures, drought resistant plants and special hybrid parking – the new Golden Arches opening July 14th in Cary, North Carolina
will feature an electric vehicle charging station, part of NovaCharge’s ChargePoint Network – a connected model that provides subscription-based access.
Pontiac Stinger – The Car That Could Have Saved Detroit
Pre-dating blockbusting lifestyle vehicles like the Honda Element by a full decade the Pontiac Stinger had the concept, look and the spec list of today’s Gen-Y/Tween hits. Where would Detroit – and more importantly, American consumer culture – be today if it had been Green-lit?!…
Whether one is a Playstation fan or an Xbox devotee, most gamers tend to be loyal to a specific console. But despite the magnitude of importance consoles have among gamers, might console-less gaming be the next big thing in the gaming world? Eliminating the need for a console, San Francisco
-based start-up OnLive
has created a gaming system in which gamers can use a PC, Mac, or their TV to stream on-demand games.
and iPhones, symbols of a modern urban lifestyle, are now in use in a very different setting – the front lines of Iraq and Afghanistan. They are, say the US forces, ideal for the age of “network centric warfare”, relatively easy to use, safe with secure software, and far cheaper than manufacturing a military version.
McDonald’s considers offering degrees to employees
McDonald’s is mooting an idea to launch its own PhD in management as it continues with attempts to shed the “McJobs” stigma associated with working for the fast food chain. Speaking to the Financial Times, McDonald’s chief people officer David Fairhurst said offering a PhD was the next logical addition to the chain’s other training programmes.
MINI goes ambient (again)
… this time in Bogota! The MINI outdoor stunts continue…
McDonald’s(R) Opens ‘Viva McDonald’s’ on Las Vegas Strip
McDonald’s today announced the opening of Viva McDonald’s, the company’s new technology-inspired restaurant on the Las Vegas Strip. At 8,600 square feet, Viva McDonald’s is the largest McDonald’s restaurant in Nevada and, in true Las Vegas style, is open 24 hours a day, seven days a week. On the exterior, four 9 feet tall by 8 feet wide Daktronics LED video displays are directly above Viva McDonald’s front entrance while two LED video displays measuring 10 feet tall by 23 feet wide hang beneath the restaurant’s golden arch marquee inviting passersby to come in and enjoy the new McDonald’s experience. The technology and screens will offer McDonald’s an opportunity to provide unique content and branded messages to its restaurant patrons. In the interior of the restaurant, along with a cheerful ultra modern decor, guests will find a content rich 14-screen media ring suspended in the two-story, open ceiling dining room.