Spontaneity, Muziic, Thwarted Coke, Shrinking Languages

The Spontaneity Strategy
Some deathless prose from my old mate Erik Hanson. “In today’s dynamic media landscape, people are living their lives at the speed of real time. News is expected to be up to the second, friends keep up with each others’ lives online, step by step and hour by hour, and the latest and greatest can change every time you “refresh the page.”

Built by a clever 15-year-old web developer, this program allows users to stream any of the hundreds of thousands of songs available on YouTube directly to PCs (without fiddling with videos), where they can then be organized into an iTunes-like interface. Check it out now before it’s gone, as the site has yet to receive the blessing of Google, record companies, or the various rights holders to the songs.

Chinese Government blocks Coca-Cola’s billion dollar bid
The Chinese government has dealt a blow to Coca-Cola’s ambitions by blocking its $2.5bn (£1.8bn) purchase of drinks company China Huiyuan Juice Group on anti-monopoly grounds. In China, Huiyuan accounts for about 42% of the domestic pure juice market. In a statement the Chinese Ministry of Commerce said the deal would “restrict competition in the drinks market, force consumers to accept products with higher prices and reduce the types of products available”.

AROUND a quarter of the world’s population speaks just three languages: Mandarin, English and Spanish. But out of the 6,700 of the world’s identified languages, nearly 2,500 are deemed at risk according to UNESCO, the UN’s cultural body. The imposition of a colonial language long ago in big countries such as Brazil and America is still endangering the diversity of native tongues. In America, 53 languages have become extinct since 1950, more than in any other country.
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Advertising: PC v Mac

No, not the one you thought … this is from a 1996 MacAddict article … I wonder if the guys at MediaArtsLab were subscribers …?

As the guys at Gizmodo say: ‘Look, PC users wear suits! And Apple users wear… denim shirts over a t-shirt tucked into their hiked-up dad jeans? And an earring? Yikes, Apple users. That outfit wasn’t even hip in 1996, which shows you how cool the editors of MacAddict are/were…”

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Apple Christmas Ad

I am a loyal Mac user, but I confess I have always had mixed feelings about the Apple “character” TV ads … you know, the ones where the “PC” is represented by a chubby guy in a suit and the Mac by a skinny guy dressed in Gap-nerd chic.

This festive season though, the chaps at TBWA\ Media Arts Lab have come up with a seasonal spot for the campaign which is at least engaging and funny:

Recently I have been much more impressed by what Apple has been doing outside TV ads … and as for the recent i-Phone “testimonial” offering … please!

Thanks to Drew for bringing it to my attention.