Gareth Kay Going To Goodby!

Goodby Hires Modernista!’s Kay for Digital
Goodby, Silverstein & Partners has hired Gareth Kay as its new director of digital strategy. Kay is shifting to the San Francisco shop from Modernista!, where he was head of planning. He served at the Boston agency for six years after moving to the U.S. from London, where he worked at Lowe. Kay replaces Hashem Bajwa, who left Goodby in May to join TBWA as part of a clutch of “digital artists” brought in to supercharge its efforts in new media.”

Good luck Gareth!

gareth_kay


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Modernista’s Great Idea(s)

I think many of us have been impressed with Modernista’s Web 2.0 “Siteless Site”, which launched last week. (Their Wikipedia page seems so far to have survived being deleted!) You can read a bit more here. The site inspired me to undertake some light Modernista googling, and I came across this great presentation by Gareth Kay (the shop’s head of planning). It is entitled “What makes a great idea nowadays”…