QCM V Narragansett, TopShop v Bikes, Monocle v Agencies, Obama Deli

I am a BIG fan of QCM (even if I preferred the name Gyro). The company has published a series of books. It’s produced films. It has a brand of rum and T-Shirts, Sailor Jerry. And now the agency has taken a major stake in New England’s Narragansett Brewery. The agency is making beer now!
narragansett qcm
Obama Deli
The Obama Deli and Grocery will open for business shortly in Brooklyn, NY. From a branding perspective this is getting a lot of pedestrian attention. But maybe not the best. While shooting this photo, a gentleman passing by on the sidewalk said some in the neighborhood are already talking about a protest. The Obama brand was extended in a lot of clever ways (Shepard Fairey’s poster for instance) but there may actually be a limit.
obama_deli
Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental to the public. In exchange for leaving a credit card and signing a liability waiver, would-be cyclists were granted access to a curated experience that included a bike, customized helmet, U-lock and map of Topshop-endorsed destinations throughout Manhattan, Brooklyn and Queens.
The latest issue of Monocle has at least 10 examples of sponsored content where the magazine editorial and publishing teams have worked with government boards, a property developer and
Reblog this post [with Zemanta]

Magic Billboards, Fallon gets Unilever, Liveable Cities, VW Facebook

New software has been created by Singapore‘s Agency for Science, Technology, and Research that would allow billboards to identify a person’s gender based on his or her face. The technology from A*Star is only able to differentiate between the sexes if a person is looking at the camera.
minority-report
Fallon has secured a position on the Unilever roster after being appointed to handle the company’s corporate digital brand strategy. The agency secured the business after a three-way shoot-out against Bartle Bogle Hegarty and Razorfish. Fallon will produce an overarching strategy to reinvigorate the way Unilever behaves in the digital space. Its first task will be to reassess Unilever’s main online presence, unilever.com.
Monocle Magazine have announced their annual index of most liveable cities. Zurich comes in top place mainly for its vast investment in transport; Copenhagen is second for its mix of metropolitan life, great healthcare, low crime rates and a relaxed vibe; at 3, Monocle describes Tokyo as the world’s most livable megapolis and praises the city’s commitment to plant 1 million trees; 4th is Munich which blends history and innovation with ease and is generally a good place to do business; and Helsinki comes 5th partly because it has no Starbucks.
Actually quite a good Facebook page from VW. I am apparently “Sporty”…Spezify
Are you ‘spezifying?’ A simple search yields a bounty of randomly placed images, video, blog posts and tweets.
Reblog this post [with Zemanta]