Music Downloaders Embrace Ad-Supported, MySpace Music Proves It

Though nearly one-third of digital music downloaders and streamers in the US currently acquire songs illegally using peer-to-peer networks, new ad-supported models for music delivery are gaining momentum as an alternative and have helped to cut down on illegitimate file sharing, according to a study by Ipsos.
ad supported music downloads

MySpace Music Traffic Grows 1,017%
Despite declines in overall visitors to MySpace as a social networking destination, unique visitors to MySpace’s music subdomain have grown 190% since its launch in September 2008 and year-over-year traffic to the URL has increased 1017%, according to (pdf) data from The Nielsen Company. Since the destination’s inception last fall, the number of visitors to the ad-supported MySpace Music has grown from from 4.2 million uniques to 12.1 million in June 2009.

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Sprint, Twitter, Rational Buyers, Google Wave, Gawker, Motorola, Terminator, Gawker, Facebook

Sprint has an interesting new screensaver and it’s powered by social media pulling in Facebook, Myspace, Twitter, YouTube and Flickr data as well as other real time elements, such as local traffic and bus schedules, the weather and Google matches.
Ad Age’s MediaWorks offers a batch of media and marketing people you should follow on Twitter — along with recent, decent tweets to give you an idea what they’re up to.
Lindstrom suggests that too much messaging on a product’s packaging can actually prevent a sale. Logos and words can engage the rational mind, causing people to actually think harder about making a purchase. It’s a counter-intuitive notion, but then think about the effectiveness of the quiet logos on a bottle of POM Wonderful pomegranate juice, or a Method product, or the entire Apple product line up.
Participating in a Wave is a little like an email chain, and a little like instant messaging; you can embed documents, Google Web Elements, photos and other multimedia, and the whole bailywick is presented as one stream of conversation. People can jump in or jump out at any time, and they can track back in conversations to see where things got started.
The blog has received a mixed response from critics and viewers, and has been likened to a form of customer publishing, blurring the line between editorial and advertising.
Motorola brand ambassador David Beckham has landed himself in hot water after pictures appeared showing the AC Milan player using an iPhone. The photographs showing Beckham looking around furtively while using the phone follow last month’s ad campaign for Motorola’s £1,400 Aura handset.
In anticipation of the worldwide release of the motion picture Terminator Salvation, Twitter users will have the chance to join the human resistance against the machines in Sony Pictures Releasing International’s first-ever game created for the social networking platform,
Over the next few weeks, you will see posts showing up on io9 that look like crossposts from a Gawker Media blog called Blood Copy. These are not real posts. They are sponsored ads that are part of an alternate reality game (ARG) created by the True Blood marketing team. Gawker reputedly earned a cool half-mill for the deal.
“Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience.” The full Nielsen report on Gawker readers reveals the’re also they’re young, computer-savvy, RSS-reading atheists with good cholesterol…

How Facebook Will Upend Advertising
Advertising is getting a much-needed push toward the future via social networking, analyst Jonathan Yarmis writes. Word-of-mouth advertising is being taken to a new level. He notes, “Credibility now has a channel for mass distribution. It’s called the Web and it particularly thrives in social networks.

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Social Media: Married on MySpace, Online Video

“What’s most interesting about “Married on MySpace” is the way it integrates brands and products. Arguably “Married” is the first reality series in some time, offline or on, that eases commercial content into its flow in a way that feels both natural for viewers and worthwhile for marketers.”
married on myspace

How People Share Online Video
“A few short years ago, the term “online video” was wishful thinking. Clips could only be slowly downloaded. They had to be viewed in tiny windows on the computer screen. Sound and graphics were primitive. Video was hardly a killer app. But then, in a rush came—sometime between 2005 and 2006—YouTube in the US, Dailymotion in Europe and Tudou in China.”

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Little Chef, Corporate Websites, TwitTv, iPhones v Advertising, Sorry, Tide Thursday

You’re probably already noticing business cards containing Twitter (Twitter reviews) usernames as opposed to domain names, bands promoting their MySpace (MySpace reviews) profile instead of their own website, and even ad campaigns directing people to participate in a social media rather than visit a branded website. The latter is exactly what Vitamin Water is doing through a multi-channel campaign featuring NBA superstars LeBron James and Kobe Bryant.
What’s Twitter doing? Going after a TV series. The San Francisco-based web phenom has partnered with Reveille and Brillstein Entertainment to develop an unscripted TV skein described as “putting ordinary people on the trail of celebrities in a revolutionary competitive format.”
According to a recent survey, iPhone users are more likely to recall mobile ads than non-iPhone users. US Mobile Phone Users and iPhone Users Who Recall Viewing Mobile Advertising, by Type, Q1 2009 (% of respondents in each group) iPhone users had higher rates of recall from all measured types of mobile ads than nonusers, including mobile display, standard text message (SMS), audio, picture or video messages (MMS) and mobile TV and video ads.
There’s one word consumers haven’t heard much that might serve these companies better than their current dirges: sorry. That thought came to mind as a rash of “We’re sorry” ads broke out recently across the pond in the U.K. an underwear manufacturer apologizing . Marks & Spencer recently ran a national campaign apologizing for for charging bigger-breasted women more for bigger bras. The headline, of course: “We boobed.”
When P&G Chairman-CEO A.G. Lafley appears at one this week, some believe the near-term future of packaged-goods marketing — and the long-term future of Procter & Gamble — may hang in the balance. Some are even billing the appearance as “Tide Thursday,” a reference to “Marlboro Friday” in 1993, when Philip Morris, battered by value-brand incursions on its Marlboro brand, cut prices 20% and stepped up consumer marketing in a move that was ultimately copied by many in the consumer-goods industry, reshaping the way many marketers approached pricing and advertising.


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Social Media: Top Social Brands, IPG Magna Tweets, Vitaminwater v MySpace, Prince Charles, CCOs

Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16.

iphone cake

Interpublic’s Magna Director of Global Forecasting Brian Wieser plans to issue his Monday report on social media and its advertising outlook on Twitter. The daylong feed, which is the latest in his series of forecasts on emerging media, will feature conversations with various pundits and a visit to the Interactive Advertising Bureau‘s “Marketplace: Social Media Conference” in New York.
MySpace Music hasn’t yet saved the digital-music business, and it’s a long way from adding to parent News Corp.’s bottom line, but the service is getting a big lift from Vitaminwater this summer. The Coca-Cola

Prince Charles is using MySpace to raise awareness of his Prince of Wales Rainforest Project, urging the social network’s community to electronically sign a petition to fight climate change by addressing rainforest destruction. The majority of the people interviewed for the Brand Republic video thought that it was a good move by the Prince because it was an effective way of raising awareness of a good cause.
brand is making MySpace Music the centerpiece of a summer campaign for a new flavor, Sync.

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.

As Storefronts Become Vacant, Ads Arrive
Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving. Landlords salvage revenue from closed stores by renting space for ads like Intel’s in New York. Some storefront messages are sponsored by organizations, like this one by Conservation International, in Berkeley, Calif. Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.

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Important Stats: 51% of Americans Don’t Use Twitter, Myspace, Facebook. Four In Five Are “Attached To Old T-Shirt”

Glad to see MarketingCharts is focussing on the important stuff … Evidently nearly 80% of Americans in all demographic groups say they feel a sense of attachment to at least one of their old t-shirts, and that shirt is most likely to be one that was acquired on vacation, according to research from BlueCotton and conducted by Synovate. The nationwide study, which was undertaken to learn the fate of all the t-shirts created for sports leagues, fraternity parties, church camps, fundraising events and innumerable other groups and activities, found that 79% of survey respondents still have an old shirt, and that the average number of shirts per person is 2.5.
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STALKER, 51% of Americans, Brands Most Likely To Disappear, Ford Bloggers, A Magazine Just For You, GEELY GE

Costumed players highly devoted to recreating the drama of popular first person shooter video game S.T.A.L.K.E.R. congregated en masse in the southern Russian village of Sengileyevskoe (Kotaku.com 3.25.09). Around 70 super fans joined forces to show off serious costume flair, simulate knife fights and generally engage in good natured post-apocalyptic theater. The S.T.A.L.K.E.R. videogame (Scavenger, Trespasser, Adventurer, Loner, Killer, Explorer, Robber) retails for $20, but you can’t put a price tag on the cosplay experience. In tough times, amped escapism is just what the doctor ordered. Truly devoted fans crave ways to live their favorite stories and cosplay gives them the power — provided they’ve got a healthy sense of imagination and taste for the dramatic.
stalker
As the recession deepens, economic forces continue to drive consolidation in the retail industry, debt comes due and increasingly discerning consumers buckle down on discretionary spending, an analysis by 24/7 Wall Street predicts that a number of well-known brands are likely to disappear before the end of 2010. To determine which brands are most likely at risk, 24/7 Wall Street examined 100 large brands it believes are in trouble and, for each, looked at public financial records, sales information, analyses from industry experts, the competitive landscape in each’s industry and the likelihood that a brand could be sold off in the case of parent-company financial trouble.
In an aggressive social-media program that goes far beyond what Ford has done in the past — and reaches beyond just the marketing department — the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010. The idea behind Fiesta Movement is to get the model’s target audience to drive and, hopefully, chatter about the car for months to come.

A Magazine Just for You Arrives With Glitches
A custom publishing experiment from TIME Inc. and Lexus, in which readers pick the content and the automaker-tailored ads are based on the articles chosen, has been a mixed success. Nearly all of the 31,000 free print magazines have been requested, but fewer than 30,000 of the 200,000 online editions have been taken. The project also had a few glitches, including first issues that had articles from magazines not requested by the reader and too much “evergreen” content.
GEELY GE: The Ultimate Chinese-Made Luxury Car / Knock-Off
For the ultimate in China-made luxury cars, GEELY has introducted the GEELY GE, which has a striking resemblance to the Rolls Royce Phantom. One of the most distinctive features of the 17.5 foot long GE is a 2+1 seating arrangement with a single seat throne for the rear passenger. The GE is being unveiled at this week’s Auto Shanghai Exhibition.

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Social Media: Spectrum of Online Friendship, Baker Tweet, Office Max Blogcast, CPG RoI

“What is a friend?” This question is constantly echoing across the internet. But, digital relationships (just like non-digtal ones) are not absolute. They are fluid. And online friendship is better described along a spectrum defined by the actions people take and how we feel about them. The more useful question for individuals and brands who are interested in cultivating online friendships is How do I move my friends from acquaintanceship to “best friendliness”?
spectrum_friendship
Done by Poke London, for Albion, a bakery in London. The baker in question is using something called Baker Tweet to announce what is being cooked in their kitchen.
OfficeMax invited more than 200 women’s interest and organizational bloggers to attend the “Work Life Organized Blogcast” on April 2. The 40-minute live video featured Walsh and OfficeMax’s vp of marketing Julie Krueger. The two discussed organizational tips and strategies, introducing [In]Place System products as a solution to workplace clutter. The bloggers also received product samples in advance of the blogcast to follow along as Walsh demonstrated his new line, said Bonner. The turnout was better than expected, resulting in 65 blog posts, 1,020 Tweets and two YouTube videos, among other posts in the blogosphere. In total, 257 bloggers participated, per OfficeMax. “The participation and success is something that created a passionate experience,” Bonner said.
Marketing on Facebook or MySpace might generate a conversation but not necessarily a sale. Now, however, a method is emerging to relate one to the other, potentially eliminating a major impediment. Recent research from ComScore, MySpace and Dunnhumby presented at the Advertising Research Foundation‘s Re:Think 2009 conference in late March suggests that even relatively small outlays on social networks by package-goods brands can result in offline sales impact and deliver positive return on investment.What it reaped, MySpace marketing ROI for unnamed personal-care brand:
* Total consumers exposed: 76.9 MILLION
* Percentage of internet population: 40%
* Total impressions: 1.1 BILLION
* Media outlay: $1 MILLION
* Offline sales generated from campaign: $1.28 MILLION
Sources: ComScore, MySpace, Dunnhumby
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Tightfisted Millenials, Microsoft 2019, Fancy Lav Paper, Razorfish DoR, Social v EMail, Coke Vault

Two-thirds of US Millennials say they are somewhat or very concerned about their personal finances and plan to make drastic cuts across spending categories, according to a recent study by youth-research firm TRU, which gauged the near-term buying intentions of 12- to 29-year-olds in the current recession. Among the full sample of 1,300 respondents, those in their 20s (71%) express the most apprehension, while those ages 12-15 (44%) – most likely sheltered by their parents – are the least bothered by the failing economy, TRU said.
scrooge-mcduck1
Microsoft 2019, a presentation of what may lie ahead. It was produced by the Microsoft Office Labs and was recently shown on the Wharton Business Technology Conference. Gerald Hensel found it “pretty inspiring” …
Toilet paper is perhaps one of the least environmentally friendly products on the planet. As bizarre as that sounds, think about it – it’s a one-time use product that is made using valuable resources which can’t be reclaimed for use in future products. Even more disturbing is that virgin timber from rare old-growth forests in Canada are being used to make the ultra-premium varieties of toilet paper
An informative and thought provoking tome, including some deathless prose by your truly!
Social networking sites such as Facebook and MySpace are now more popular than personal email, according to Nielsen figures out today. Research by Nielsen Online ranks “member communities” as the fourth most popular online category — after search, portals and PC software — and are now visited by 67% of the global online population.

Coke’s Vault Takes on Pepsi’s Mtn Dew With Coupon Giveaway
In an audacious and quite possibly unprecedented move likely to resonate with recession-weary consumers, Coca-Cola will give away a free sample of its Vault brand to anyone who buys PepsiCo‘s Mtn Dew. The aggressive “Don’t Dew It” promotion aims to get die-hard Dew-ers to try Vault, which after three years on the market isn’t just an also-ran to the Pepsi brand; it’s an afterthought. According to Beverage Digest, juggernaut Mtn Dew commands more than an 80% share of the citrus segment, while Vault holds about 4%.

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Social Media: LiveBar, Post-Porn, MySpace v Google, Pleasedressme

  • LiveBar is a translucent black bar that rests on the bottom of a web page. When a user clicks on it, a translucent overlay rises over the page and displays real-time discussions, comments and other social applications.
  • Photobucket

  • Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru. Bill Tancer, a self-described “data geek,” has analyzed information for over 10 million web users to conclude that we are, in fact, what we click, with Internet searches giving an up-to-date view of how society and people are changing.
  • Just a few years ago, a Web site offering virtually every notable song ever recorded for free listening would have had music business executives speed-dialing their lawyers. In the next two weeks, a battered music industry, facing slumping CD sales and a bleak future, will help to introduce just such a service, called MySpace Music. The new site is the product of a joint venture among MySpace, the social network owned by the News Corporation, and the major music companies — the Warner Music Group; Sony BMG, a joint venture of Sony and Bertelsmann; and the Universal Music Group, a subsidiary of Vivendi. The venture plans to make money from selling advertising on the site and from selling digital downloads of music through a partnership with Amazon.com.
  • Sometimes you don’t need the full-on Google strength search power. Maybe you need to look for something very specific, like your next witty t-shirt. Please Dress Me takes the pain out of trawling through countless websites to find just the right ironic tee. But seriously, this is a great idea. Just enter the search terms ( eco, girraffe, The Big Lebowski – whatever) and presto, the computer will link you to shirts relevant to your interests.