Music Downloaders Embrace Ad-Supported, MySpace Music Proves It

Though nearly one-third of digital music downloaders and streamers in the US currently acquire songs illegally using peer-to-peer networks, new ad-supported models for music delivery are gaining momentum as an alternative and have helped to cut down on illegitimate file sharing, according to a study by Ipsos.
ad supported music downloads

MySpace Music Traffic Grows 1,017%
Despite declines in overall visitors to MySpace as a social networking destination, unique visitors to MySpace’s music subdomain have grown 190% since its launch in September 2008 and year-over-year traffic to the URL has increased 1017%, according to (pdf) data from The Nielsen Company. Since the destination’s inception last fall, the number of visitors to the ad-supported MySpace Music has grown from from 4.2 million uniques to 12.1 million in June 2009.

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Sprint, Twitter, Rational Buyers, Google Wave, Gawker, Motorola, Terminator, Gawker, Facebook

Sprint has an interesting new screensaver and it’s powered by social media pulling in Facebook, Myspace, Twitter, YouTube and Flickr data as well as other real time elements, such as local traffic and bus schedules, the weather and Google matches.
Ad Age’s MediaWorks offers a batch of media and marketing people you should follow on Twitter — along with recent, decent tweets to give you an idea what they’re up to.
Lindstrom suggests that too much messaging on a product’s packaging can actually prevent a sale. Logos and words can engage the rational mind, causing people to actually think harder about making a purchase. It’s a counter-intuitive notion, but then think about the effectiveness of the quiet logos on a bottle of POM Wonderful pomegranate juice, or a Method product, or the entire Apple product line up.
Participating in a Wave is a little like an email chain, and a little like instant messaging; you can embed documents, Google Web Elements, photos and other multimedia, and the whole bailywick is presented as one stream of conversation. People can jump in or jump out at any time, and they can track back in conversations to see where things got started.
The blog has received a mixed response from critics and viewers, and has been likened to a form of customer publishing, blurring the line between editorial and advertising.
Motorola brand ambassador David Beckham has landed himself in hot water after pictures appeared showing the AC Milan player using an iPhone. The photographs showing Beckham looking around furtively while using the phone follow last month’s ad campaign for Motorola’s £1,400 Aura handset.
In anticipation of the worldwide release of the motion picture Terminator Salvation, Twitter users will have the chance to join the human resistance against the machines in Sony Pictures Releasing International’s first-ever game created for the social networking platform,
Over the next few weeks, you will see posts showing up on io9 that look like crossposts from a Gawker Media blog called Blood Copy. These are not real posts. They are sponsored ads that are part of an alternate reality game (ARG) created by the True Blood marketing team. Gawker reputedly earned a cool half-mill for the deal.
“Nielsen research shows that nearly 34% of Gawker readers have their own blogs, a key influencer statistic. Gawker readers, it turns out, have their own audience.” The full Nielsen report on Gawker readers reveals the’re also they’re young, computer-savvy, RSS-reading atheists with good cholesterol…

How Facebook Will Upend Advertising
Advertising is getting a much-needed push toward the future via social networking, analyst Jonathan Yarmis writes. Word-of-mouth advertising is being taken to a new level. He notes, “Credibility now has a channel for mass distribution. It’s called the Web and it particularly thrives in social networks.

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Social Media: Married on MySpace, Online Video

“What’s most interesting about “Married on MySpace” is the way it integrates brands and products. Arguably “Married” is the first reality series in some time, offline or on, that eases commercial content into its flow in a way that feels both natural for viewers and worthwhile for marketers.”
married on myspace

How People Share Online Video
“A few short years ago, the term “online video” was wishful thinking. Clips could only be slowly downloaded. They had to be viewed in tiny windows on the computer screen. Sound and graphics were primitive. Video was hardly a killer app. But then, in a rush came—sometime between 2005 and 2006—YouTube in the US, Dailymotion in Europe and Tudou in China.”

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Little Chef, Corporate Websites, TwitTv, iPhones v Advertising, Sorry, Tide Thursday

You’re probably already noticing business cards containing Twitter (Twitter reviews) usernames as opposed to domain names, bands promoting their MySpace (MySpace reviews) profile instead of their own website, and even ad campaigns directing people to participate in a social media rather than visit a branded website. The latter is exactly what Vitamin Water is doing through a multi-channel campaign featuring NBA superstars LeBron James and Kobe Bryant.
What’s Twitter doing? Going after a TV series. The San Francisco-based web phenom has partnered with Reveille and Brillstein Entertainment to develop an unscripted TV skein described as “putting ordinary people on the trail of celebrities in a revolutionary competitive format.”
According to a recent survey, iPhone users are more likely to recall mobile ads than non-iPhone users. US Mobile Phone Users and iPhone Users Who Recall Viewing Mobile Advertising, by Type, Q1 2009 (% of respondents in each group) iPhone users had higher rates of recall from all measured types of mobile ads than nonusers, including mobile display, standard text message (SMS), audio, picture or video messages (MMS) and mobile TV and video ads.
There’s one word consumers haven’t heard much that might serve these companies better than their current dirges: sorry. That thought came to mind as a rash of “We’re sorry” ads broke out recently across the pond in the U.K. an underwear manufacturer apologizing . Marks & Spencer recently ran a national campaign apologizing for for charging bigger-breasted women more for bigger bras. The headline, of course: “We boobed.”
When P&G Chairman-CEO A.G. Lafley appears at one this week, some believe the near-term future of packaged-goods marketing — and the long-term future of Procter & Gamble — may hang in the balance. Some are even billing the appearance as “Tide Thursday,” a reference to “Marlboro Friday” in 1993, when Philip Morris, battered by value-brand incursions on its Marlboro brand, cut prices 20% and stepped up consumer marketing in a move that was ultimately copied by many in the consumer-goods industry, reshaping the way many marketers approached pricing and advertising.


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Social Media: Top Social Brands, IPG Magna Tweets, Vitaminwater v MySpace, Prince Charles, CCOs

Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16.

iphone cake

Interpublic’s Magna Director of Global Forecasting Brian Wieser plans to issue his Monday report on social media and its advertising outlook on Twitter. The daylong feed, which is the latest in his series of forecasts on emerging media, will feature conversations with various pundits and a visit to the Interactive Advertising Bureau‘s “Marketplace: Social Media Conference” in New York.
MySpace Music hasn’t yet saved the digital-music business, and it’s a long way from adding to parent News Corp.’s bottom line, but the service is getting a big lift from Vitaminwater this summer. The Coca-Cola

Prince Charles is using MySpace to raise awareness of his Prince of Wales Rainforest Project, urging the social network’s community to electronically sign a petition to fight climate change by addressing rainforest destruction. The majority of the people interviewed for the Brand Republic video thought that it was a good move by the Prince because it was an effective way of raising awareness of a good cause.
brand is making MySpace Music the centerpiece of a summer campaign for a new flavor, Sync.

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.

As Storefronts Become Vacant, Ads Arrive
Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving. Landlords salvage revenue from closed stores by renting space for ads like Intel’s in New York. Some storefront messages are sponsored by organizations, like this one by Conservation International, in Berkeley, Calif. Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.

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Important Stats: 51% of Americans Don’t Use Twitter, Myspace, Facebook. Four In Five Are “Attached To Old T-Shirt”

Glad to see MarketingCharts is focussing on the important stuff … Evidently nearly 80% of Americans in all demographic groups say they feel a sense of attachment to at least one of their old t-shirts, and that shirt is most likely to be one that was acquired on vacation, according to research from BlueCotton and conducted by Synovate. The nationwide study, which was undertaken to learn the fate of all the t-shirts created for sports leagues, fraternity parties, church camps, fundraising events and innumerable other groups and activities, found that 79% of survey respondents still have an old shirt, and that the average number of shirts per person is 2.5.
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STALKER, 51% of Americans, Brands Most Likely To Disappear, Ford Bloggers, A Magazine Just For You, GEELY GE

Costumed players highly devoted to recreating the drama of popular first person shooter video game S.T.A.L.K.E.R. congregated en masse in the southern Russian village of Sengileyevskoe (Kotaku.com 3.25.09). Around 70 super fans joined forces to show off serious costume flair, simulate knife fights and generally engage in good natured post-apocalyptic theater. The S.T.A.L.K.E.R. videogame (Scavenger, Trespasser, Adventurer, Loner, Killer, Explorer, Robber) retails for $20, but you can’t put a price tag on the cosplay experience. In tough times, amped escapism is just what the doctor ordered. Truly devoted fans crave ways to live their favorite stories and cosplay gives them the power — provided they’ve got a healthy sense of imagination and taste for the dramatic.
stalker
As the recession deepens, economic forces continue to drive consolidation in the retail industry, debt comes due and increasingly discerning consumers buckle down on discretionary spending, an analysis by 24/7 Wall Street predicts that a number of well-known brands are likely to disappear before the end of 2010. To determine which brands are most likely at risk, 24/7 Wall Street examined 100 large brands it believes are in trouble and, for each, looked at public financial records, sales information, analyses from industry experts, the competitive landscape in each’s industry and the likelihood that a brand could be sold off in the case of parent-company financial trouble.
In an aggressive social-media program that goes far beyond what Ford has done in the past — and reaches beyond just the marketing department — the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010. The idea behind Fiesta Movement is to get the model’s target audience to drive and, hopefully, chatter about the car for months to come.

A Magazine Just for You Arrives With Glitches
A custom publishing experiment from TIME Inc. and Lexus, in which readers pick the content and the automaker-tailored ads are based on the articles chosen, has been a mixed success. Nearly all of the 31,000 free print magazines have been requested, but fewer than 30,000 of the 200,000 online editions have been taken. The project also had a few glitches, including first issues that had articles from magazines not requested by the reader and too much “evergreen” content.
GEELY GE: The Ultimate Chinese-Made Luxury Car / Knock-Off
For the ultimate in China-made luxury cars, GEELY has introducted the GEELY GE, which has a striking resemblance to the Rolls Royce Phantom. One of the most distinctive features of the 17.5 foot long GE is a 2+1 seating arrangement with a single seat throne for the rear passenger. The GE is being unveiled at this week’s Auto Shanghai Exhibition.

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