Newspapers: John Rogers Says Future Not So Bleak, Chris Anderson Doesn’t Care. Meantime WSJ Is Cooking Up A LinkedIn Killer

Investor says future not so bleak for newspapers

A prominent US newspaper investor, and the largest investor in USA Today publisher Gannett, has said that the future for newspapers is brighter than many have predicted and that advertisers will return to print. John Rogers, CEO of Ariel Investments in Chicago made his comments to Bloomberg after Miami Herald publisher McClatchy and Gannett recently posted better than expected results.
Chris Anderson, the Wired editor-in-chief and author of ‘Free’, has had it with newspapers. No seriously, he’s through. He doesn’t care. And journalism? And Media? Kids those words are so passe. Anderson, who struck it big with his book ‘The Long Tail‘ and wants everything to be ‘Free’, has given a long interview to the German weekly Spiegel where he makes a string of provocative statements as he talks about the internet’s challenge to the traditional press.
The Wall Street Journal is to launch its own social network called WSJ Connect to rival the professionals’ community LinkedIn, according to reports. News Corporation‘s flagship title is looking to snap up some of LinkedIn’s 15m or so monthly visitors – recruiting Slingshot Labs to develop a website where professionals can create business contacts, search for jobs or find potential clients.
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E-Readers, DD Bras, Commercials, Top 100 Social Brands

E-Readers Could Salvage Traditional Media,
Some Say big-screen e-readers may be the hope of the newspaper industry. Like Amazon’s Kindle but with a larger screen – about the size of a standard sheet of paper – these devices are currently being created with the goal of displaying newspapers and magazines. A number of big-screen e-readers are due to become available in the next year or so, including one from News Corp. and another from Hearst. This week Amazon introduced a larger version of the Kindle meant for reading larger-format content like newspapers.


Marks & Spencer caves in over £2 DD bra charge
The Sun, the Daily Mail and online campaigners are claiming victory after Marks & Spencer scrapped its £2 surcharge on larger bras and apologised with a print ad admitting “We boobed”. M&S has decided to abandon the charge it had introduced for bras sized DD and above, which it argued was due to the extra handiwork needed to make them.

An average hour of monitored prime time US network TV programming in Q408 contained seven minutes, 59 seconds (7:59) of in-show brand appearances and 13:52 of network commercial messages, for a combined total of 21:51 of marketing content, according to TNS Media Intelligence. These commercial messages account for 36% of an average prime-time hour.

Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16. The list comprises a mix of blue-chip brands that Vitrue deems to be successfully establishing their social presence and commanding attention and engagement online. The algorithmically created list includes top brands from various industries and product categories.

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