David Weiner, the New York editor of Huffington Post
, recently interviewed the purple one about living and working in New York City – a city he has lived for seven years. The hirsute high-brow waxed lyrical about the change effecting the creative industries they work in; public art; and my plans for the ‘Alleyway of Ideas’. Hopefully Piers’ thatch of hair will prevent his head from becoming too swollen!
Jay Lenstrom, CEO of global marketing services company The Red Peak Group, announced today the appointment of James Fox as Chief Strategic Officer. Based in New York, Fox will lead strategic planning across the company’s client roster. He reports to Lenstrom.
Sly Bailey. Trinity Mirror chief’s pay rises to £1.7m
Sly Bailey (nee Grice), the chief executive of Trinity Mirror, pocketed an overall pay packet of £1.68m in 2009 despite the company reporting a 41% slump in pre-tax profits during the year. Bailey, the highest paid director at Trinity Mirror, netted a basic salary of £736,000 and a cash bonus of £671,000 in the year. Her overall remuneration, including a £248,000 pension contribution, rose to £1.68m, compared to £1.53m the previous year.
Apple’s tablet will not only act as an e-reader for books, magazines and newspapers, but will play video, games and surf the web underscoring Apple chief executive Steve Jobs’ ambition to carve out a new market. The launch of the tablet is said to have been Jobs’ main focus since he returned to work after a six month medical break. Last month it was reported that Apple had been talking to book publishers about putting their content on an e-book platform.
Skiff Gives E-Reader Market Viable Ad Strategy
Another e-reader device – this time from a major magazine publisher – will hit the market sometime this year. Hearst previewed its new Skiff Reader at this week’s Consumer Electronics Show along with the announcement that Sprint is providing 3G connectivity for the e-reader and will sell it at Sprint retail outlets and Sprint.com.
Analysis: Could a tablet replace your notebook? (macworld.com)
Gorgeous iSlate design guess: reed-thin, button-free (dvice.com)
CES: When did the Tablet become the Slate? (timesonline.typepad.com)
Apple snubs Intel for tablet chips (venturebeat.com)
Microsoft’s Ballmer May Announce Tablet PC Tonight (microsoft-watch.com)
The e-Reader story of CES 2010 (engadget.com)
Skiff Reader to hit CES (ubergizmo.com)
Skiff and Sprint to Preview Skiff Reader at CES (shoppingblog.com)
Hearst-Backed Skiff Challenges Kindle With E-Book Ads, Videos (businessweek.com)
CES2010: Hearst’s Skiff Reader makes play for newspapers, magazines (seattlepi.com)
Skiff takes e-readers to new territory: flexible screens (dvice.com)
Report: Apple tablet coming in January (msnbc.msn.com)
Speculation has Apple tablet arriving in January (thestar.com)
Guardian discusses plan to close The Observer
The Guardian Media Group is understood to have given serious thought to a radical plan that would see The Observer newspaper closed as part of an effort to cut costs and secure the future of The Guardian.
Mos Def launches New Album on a T-shirt
Mos Def is releasing his latest album, The Ecstatic, as a T-shirt. How does that work? The T-shirt has The Ecstatic Killer of Sheep
-interpolating cover art printed on the front, song titles on the back, and a download code for the album on the hang tag.
Will King is attempting to use his brand’s appeal to convince 5,000 consumers to each lend the company £1,000 to boost its marketing budget. The shaving brand is pushing the offer through in-house created ads, which feature founder Will King, in the press and on the home page of its website. The press ads will break in national Sunday newspapers and there will be online activity, but no TV or radio.
Blackberry Battles iPhone Loyalty ‘Stampede’
Four out of 10 Blackberry and other smartphone users say they would switch to Apple’s iPhone as their next smartphone purchase, while only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science.
E-Readers Could Salvage Traditional Media,
Some Say big-screen e-readers may be the hope of the newspaper industry. Like Amazon’s Kindle but with a larger screen – about the size of a standard sheet of paper – these devices are currently being created with the goal of displaying newspapers and magazines. A number of big-screen e-readers are due to become available in the next year or so, including one from News Corp. and another from Hearst. This week Amazon introduced a larger version of the Kindle meant for reading larger-format content like newspapers.
Marks & Spencer caves in over £2 DD bra charge
The Sun, the Daily Mail and online campaigners are claiming victory after Marks & Spencer scrapped its £2 surcharge on larger bras and apologised with a print ad admitting “We boobed”. M&S has decided to abandon the charge it had introduced for bras sized DD and above, which it argued was due to the extra handiwork needed to make them.
An average hour of monitored prime time US network TV programming in Q408 contained seven minutes, 59 seconds (7:59) of in-show brand appearances and 13:52 of network commercial messages, for a combined total of 21:51 of marketing content, according to TNS Media Intelligence. These commercial messages account for 36% of an average prime-time hour.
Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the top 100 social brands of 2008. Overall, Apple dominates the Vitrue 100 list by also securing its iPod at #7 and the Mac legacy brand at #16. The list comprises a mix of blue-chip brands that Vitrue deems to be successfully establishing their social presence and commanding attention and engagement online. The algorithmically created list includes top brands from various industries and product categories.