Tablets: Apple, Microsoft

The excitement in the tech world about Apple‘s rumored iTablet (iPad?) is getting close to fever pitch, culminating with an article in The New York Times today. But all the evidence suggests that the seeds of the iTablet were planted decades ago–so we’ve made a timeline for you. A real Apple junkie would connect the rumors of the upcoming device all the way back to a conceptual movie made in 1987, during the reign of John Sculley. Yet apart from the failed–if amazingly visionary–Apple Newton Message Pad, Apple’s activity has only kicked into overdrive fairly recently.
macbook tablet
Rumors abound regarding Microsoft‘s “Project Pink” Zune smartphone, but the device since disappeared from the news. It’s back again, matched with exciting rumors of an MS Tablet PC.
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Packaging: Newton Running

Newton Running
Newton Running based in Boulder, Colorado is striving to produce shoes that have a very low impact on the environment. The company wanted to also look at the way the shoes were packaged and see if there was an alternative to the conventional printed cardboard boxes. Newton worked with TDA Advertising and Design to develop a new package that is less box and more carton. The new package is a molded design that uses 100% post consumer recycled material. The shape of the carton fits the shoe eliminating the need to pack it with tissue paper. Instead of stuffing the shoes with even more paper, the company includes a pair of socks in one and a reusable shoe bag in the other.

newton_package

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