Murakami v Vuitton, Gays v Media, Publicis v Microsoft, Tesco v Plastic Bags, GroupM v Recovery

Tokyo’s Louis Vuitton Flagship store in Omotesando has undergone a complete makeover in the style of famed pop designer Takashi Murakami in the latest from their 6-year relationship. The influence has seeped into every aspect of Vuitton, from the product design, to shop interior, to the mobile / web digital presence. Scattered throughout the shop are large-scale and miniature versions of Murakami’s plush figures and artwork. They range from large centerpieces to tiny figures playing among the items for sale in the store.
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The gay and lesbian community may be hard to measure in size, counting for some 4% to 10% of the U.S. population, based on census data that counts only same-sex couples who live together. But measuring their media consumption just got easier for Group M’s Mindshare, which released its first study on the gay and lesbian market, “Reaching Out,” to clients this week.
Publicis Groupe and Microsoft have formed a strategic alliance in order to provide digital advertisers with better value for money and greater impact across three areas — content, performance and audience. The advertising group and technology giant have formed three dedicated teams. The content team will be responsible for the creation, production and distribution of digital programming capabilities, tools and services.
Tesco and Sainsbury’s have been slammed by Which? over the amount of shopping bags the stores use to deliver online groceries. Consumer champion Which? ordered 29 set items from Asda, Tesco, Ocado, Waitrosedeliver and Sainsbury’s. It found both Tesco and Sainsbury’s used 14 bags to deliver the products.

GroupM forecasts modest global ad recovery next year
WPP’s GroupM has forecast a modest global advertising recovery, beginning in 2010 and led by the emerging BRIC economies of Brazil, Russia, India and China. In its This Year Next Year report, published today, the umbrella group for agency networks MediaCom, Mindshare, Mediaedge:cia and Maxus makes its first attempt to forecast world advertising growth in 2010, based on data from 70 countries.

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