The British High Court is permitting an injunction to be served to an anonymous user on microblogging site Twitter
. The user, who has been posing as right-wing political blogger Donal Blaney of website Blaney’s Blarney, is accused to breaching Blaney’s copyright. Blaney, who felt the content appearing on Twitter under his name was “mildly objectionable,” approached the courts to find out whether an injunction could be served via the social network — as opposed to contacting Twitter headquarters in California
and entrusting them with managing the issue.
Social Media: How Twitter Makes or Breaks Movie Marketing
Can the so-called Twitter effect boost a movie’s box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform’s impact on a studio’s media mix and campaign management has already taken shape.
By 7 a.m. each morning Carl Galvan has already been Twittering for close to three hours. Galvan, a sales representative at Supreme Lobster & Seafood in Villa Park, uses the messaging service Twitter
to post photos of fish and other seafood Supreme is offering and to interact with chefs interested in placing orders based on those photos. Since Galvan started using Twitter four months ago, he estimates his sales have doubled. “What helps the most is that the chefs who follow my updates can actually see the quality of the product we’re carrying, in real time,” Galvan says.
I should point out that unless the fishing industry makes radical changes, there will be no fish left by 2048.
EU backs ban on bluefin tuna fishing (telegraph.co.uk)
An Inconvenient Truth for Fish (telegraph.co.uk)
Tuna Town in Japan Sees Falloff of Its Fish (nytimes.com)
The Mob Comes After Twitter (hermenaut.org)
Sea Turtles Under Increasing Threat In Miami Beach (huffingtonpost.com)
Bluefin Tuna — The Ocean’s Bling (andrewsullivan.theatlantic.com)
‘The World’s Fish Will Die Out Within 50 Years’ (news.sky.com)
The US Secret Service is investigating a poll posted on social networking site Facebook, asking people if they think President Obama “should be killed”. The poll, posted on Saturday, was taken off the site as soon as the company was made aware of it. It was put up on the site using a third-party application that was unconnected with the social networking site itself. US Officials will take “the appropriate investigative steps,” a spokesman said. The poll, described by Facebook as “offensive”, asked respondents “Should Obama be killed?” and offered four possible responses: “No”, “Maybe”, “Yes”, and “Yes if he cuts my health care”.
AppBank, a Seattle
-based startup, today is launching a free application in beta that lets people without coding skills build their own Facebook apps, such as a quiz or game, in four steps — and earn a cut of the revenue from ads placed within them. The company provides a database of statistics and tutorials on its web site to help people manage and modify their applications in order to attract users and ultimately, pocket more cash.
Some young artists are looking to the scintillating world of cyber prose to inspire their latest works. For Brooklyn illustrator Sophie Blackwell, Craigslist is her muse. Comparing the classifieds site’s Missed Connections to “messages in bottles, smoke signals, letters written in the sand,” Blackwell takes her artistic cues from these posts and then lets her paintbrush run wild. The results are touching, graceful, playful images that resonate far more intimately than seeing that “Kiss at City Hall” poster for the billionth time.
SWill Squidoo Kill Your Company’s Shot at (Free) Feel-Good PR on Twitter?
Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz–good and bad–from around the Web. In his blog, Godin says that these “conversations” are already happening, so Squidoo is simply going to funnel them into one aggregate spot. That lets any customer or company see what the buzz is around Brand X. But for companies to get on the page and respond, it will cost them money. Is this fair to companies? More importantly, is it good for customers? (Below, one such page for In-and-Out Burger.)
Nine Ways For Luxury Brands To Use Social Media
Rohit Bhagava believes “luxury brands are the IDEAL brands to be using social media and that social networking, microblogging and online content creation represent big opportunities for these brands to really stand out, improve their customer loyalty, drive sales and, in fact, maintain the image they have worked hard to create for their brands.”
Like Google Alerts
but for social media. You can receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.
I came across an interestingt piece entitled “Trust Agents: The New Digital Natives“:
“Trust agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They’re interested in people (e.g., prospective customers, employees, and colleagues), and they have realized that the tools that enable more unique, robust communication also allow more business opportunities for everyone.”
Image via Kwout
They aren’t in marketing, or in sales (although they do both simultaneously). They have a strong streak of digital intelligence, and their knack for creating conversations puts them far beyond the stereotypical techno-geek. Meet your neighborhood social media professionals, they’re using the Web to not only put human faces on corporations and politicians, but also to defend their honor when something goes awry. Chris Brogan
and Julien Smith
call them “trust agents” after their book by the same name, and say that they are harnessing the power of Twitter
and other social media to “build influence, improve reputation, and earn trust.”
According to the TimesOnline, the chief of British intelligence agency MI6 was outed from his cover-name by his wife, who posted to him affectionately on Facebook
wall using the moniker, “C”.
Discount retailer Primark
has launched a staff investigation after several employees posted malicious comments about customers on social networking site Facebook, calling them fat, pikeys, and twats. One employee wrote on the Facebook page bout “twat
customers” leaving folded clothes in a mess, saying that she wanted to “dropkick them to the homeware department”. Another staff member wrote: “The money is shit and the place is a market for pikeys.” A women’s department assistant, also posting on the Facebook page, complained about “hefty” shoppers who needed to “lose some f****** weight”.
Learning Twitter? Don’t Take Your Cue From These Ad Agencies
AdAge takes a look at which agencies use the Twitter, and gives them a failing grade.
Not sure why Facebook is singled out … something from Zina Saunders …
I screengrabbed this a while ago and just got around to blogging it. I am a massive fan of brands bringing us entertainment or utility (getting away from the zero-sum value exchange, interruption etc). McCafe allegedly unleashed a “marketing blitzkrieg”, and I’m pleased they didn’t spend it all on McCafe TV ads.
Hey, I am not going to knock a commercial-free Daily Show, but it would have been nice if there had been some raison d’etre (forgive my lack of circumflex) for this association. That said, I assume for a launch one of the main objectives would initially be “awareness” over “relevance” so all in all I give this a thumbs aloft.