Pop Ups: Jack Spade in L.A., Prada in Paris, Anna Sui at Target

I think experiential marketing can be particularly effective for the right situation, and now I read about a Jack Spade Pop Up in LA:
“The hardworking brand’s latest pop-up is now open in L.A.’s Apartment Number 9, where it is offering a full range of accessories and making the West Coast debut of its first apparel collection. A wide range of contributors and collaborators from secondhand hounds like Reference Library’s Andy Beach and our buddy (and Spade alum) Mister Mort to comedienne Phyllis Diller have curated a selection of vintage goods, including, in the spirit of fun, comedy albums and Halloween costumes. Spade stays in residence until, appropriately enough, October 31. Jack Spade at Apartment Number 9, 9877 Little Santa Monica Blvd., L.A.”
jack spade matt singer
Well done to Matt and the team!
jack spade los angeles
This summer, however, Pop Ups popped up in Paris, something of shock in a traditionalist culture like France, with openings by Maria Cornejo and Uniqlo, though the store of the moment was very much Prada’s remarkable “Brief Boutique”. Inspired by Pont Mirabeau, the store’s huge photo facade features the same charming rusty green arches of the 1893 steel bridge on the Seine. Its entrance door is flanked by a photomontage of two of Mirabeau’s key statues – Le Commerce and Abundance, by sculptor Jean-Antonin Injalbert. The brainchild of architect Roberto Baciocchi, the store will close late December, when Prada’s Left Bank flagship, also by Baciocchi, reopens after renovation. Prada also opened a one-week version last year for Art Basel and created London’s coolest temporary nightclub, The Double Club, a restaurant-bar-dance-floor, created by the Italian label’s special events maestro Jan Kennedy, where 75,000 hipsters came to dine in just six months.
prada paris
Amid all the complete and utter chaos that was yesterday’s Fashion’s Night Out, Anna Sui’s pop-up shop for Target (featuring designs inspired by characters on Gossip Girl) might have faded into the background of all the fashion Bacchanalia. However, there was no sign of that as people waited in line throughout the day for a glimpse of what can only be described as a goth meets Alice In Wonderland themed girl’s boudoir.
Reblog this post [with Zemanta]

Perrier Conversations, Beer Wars

Perrier Conversations
I am a closet fan of packaging, and read on PSFK that Perrier seems to be making a comment on our age of digital conversation. They have released a new short-run packaging developed by HartlandVilla, a graphic studio based in Paris. Each product is wrapped in packaging that has bubbles of conversation. Qui en savait?

perrier-chit-chat-bottle

perrier-bubbless

The documentary “Beer Wars,” about how small craft companies like Dogfish are struggling against the machinations of big brewers, has its premiere at the Bell House tonight. Stop by for the screening and a tasting courtesy of Stone Brewing Co., Smuttynose and more, and learn why “angry beer” is better.
Reblog this post [with Zemanta]

Best Cities For: Hair, Men, Startups

Santa Barbara, Calif. has been named the best US city for “good hair days,” while Corpus Christi, Tex. ranks as the place where people are most likely to experience a “bad hair day,” according to an analysis compiled by TotalBeauty.com, which listed the top cities in each category. The study examined average humidity levels, pollution, rainfall, wind speeds, water hardness, demographics, and took into account the number of beauty salons per capita to determine rankings for the cities have the best – and worst – conditions for healthy, stylish hair.
cities
Best Cities for Men: Chicago, Barcelona, San Francisco
Because it strikes the ideal balance between “cosmopolitan” and “comfortable,” Chicago has landed the #1 spot on the list of the world’s 29 best cities for men, according to website AskMen.com, which recently conducted the analysis. Barcelona and San Francisco came in at #2 and #3. Cities that round out the top 10 are London, Sydney, New York City, Berlin, Hong Kong, Copenhagen and Paris.
Small US cities that have a stable base of industry, a young and educated workforce, plentiful venture capital and a reasonable cost of living are the most conducive to startups, according to BusinessWeek and ZoomProspector, which recently collaborated to identify the best small city in each state in which to start a business. The research found that, among other things, proximity to a university was an important factor in city selection. As examples, the cities of Ann Arbor, Mich., Auburn, Ala., Cambridge, Mass., and Colombia, Mo., all were tops in their respective states
Reblog this post [with Zemanta]

Experiential: Uniqlo Vending, Mama Shelter iMac

Uniqlo’s Human Vending Machine for their HEATTECH apparel line is set up inTimes Square on a narrow concrete island. Prior to reaching the booth, there is a ’scanning station’ manned with a Uniqlo associate with a hand held thermal camera. Each person’s heat image showed up on an adjacent screen and identified their core body temperature. After that, visitors proceeded to either a male or female dispenser who were giving away the HEATTECH gear. The reasonably priced line claims to offer warmth from a very thin material. Shirts cost just over $10.
uniqlo_heattech

Hotel puts an iMac in every room
Located in the Saint Blaise neighbourhood of Paris’s 20th arrondissement, Mama Shelter has equipped each of its 172 rooms with a 24-inch Apple iMac multimedia center. Gone is the oft-seen (but rarely enjoyed) web access through TV; rather, guests can enjoy HDTV, music, radio, CDs, films, DVDs and of course internet, all through their in-room computer. Computer monitors are also built into an oversized table in Mama Shelter’s entryway, as well as into columns throughout the hotel; wifi, of course, is freely available too. Through a partnership with French tech provider DirectStreams, meanwhile, Mama Shelter offers what it calls the iBooth—also based on the iMac—giving guests the opportunity to make their mark on the hotel by taking instant pictures and seeing them distributed in the lobby and rooms.

Reblog this post [with Zemanta]